<![CDATA[Abstract: Horticultural farming, particularly tomato cultivation, serves as a vital source of income for rural communities in Karo Regency. However, high crop yields do not automatically translate into substantial economic gains for farmers due to persistent marketing issues. This study examines the agricultural marketing problems and their impacts on tomato farmers' income through a case study on a farmer's plantation in Ndeskati Village, Karo Regency. Utilizing a descriptive qualitative approach integrated with field observations and interviews, the study analyzes marketing channels, price fluctuations, post-harvest losses, and distribution costs. The findings reveal that farmers heavily rely on middleman traders, which restricts their bargaining power and exposes them to severe price fluctuations. Furthermore, inadequate post-harvest handling and packaging contribute to mechanical damage, lowering the overall volume of marketable tomatoes and diminishing actual revenues. High distribution costs and long supply chains further narrow the margin between gross revenue and net farm income. To mitigate income risks, the study emphasizes the need for efficient distribution channels, improved post-harvest management, and better access to market information. Restructuring marketing strategies and encouraging systematic farm financial record-keeping are essential steps toward securing sustainable income for tomato farmers in rural areas.]]>
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