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All Journal Alamtana
Abisyah Putra Ananda
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Problematika Pemasaran Hasil Pertanian dan Dampaknya terhadap Pendapatan Petani Tomat di Desa Ndeskati, Kabupaten Karo Aisyah Khairani Lubis; Abisyah Putra Ananda; Ropiah Daulay; Nabila Zahra; Yusniah Yusniah
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 7 No 2 (2026): Agustus 2026
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v7i2.3323

Abstract

Abstract: Horticultural farming, particularly tomato cultivation, serves as a vital source of income for rural communities in Karo Regency. However, high crop yields do not automatically translate into substantial economic gains for farmers due to persistent marketing issues. This study examines the agricultural marketing problems and their impacts on tomato farmers' income through a case study on a farmer's plantation in Ndeskati Village, Karo Regency. Utilizing a descriptive qualitative approach integrated with field observations and interviews, the study analyzes marketing channels, price fluctuations, post-harvest losses, and distribution costs. The findings reveal that farmers heavily rely on middleman traders, which restricts their bargaining power and exposes them to severe price fluctuations. Furthermore, inadequate post-harvest handling and packaging contribute to mechanical damage, lowering the overall volume of marketable tomatoes and diminishing actual revenues. High distribution costs and long supply chains further narrow the margin between gross revenue and net farm income. To mitigate income risks, the study emphasizes the need for efficient distribution channels, improved post-harvest management, and better access to market information. Restructuring marketing strategies and encouraging systematic farm financial record-keeping are essential steps toward securing sustainable income for tomato farmers in rural areas.
Co-Authors Aisyah Khairani Lubis Nabila Zahra Ropiah Daulay Yusniah