Diversifikasi Produk Berbasis Smart Economic dan Digital Marketing dalam Peningkatan Kapasistas Produk dan Daya Saing UMKM Authentic Djamoe Purwokerto

Laurensia Claudia Pratomo (Universitas Jenderal Soedirman)
Elsa Puspasari (Universitas Jenderal Soedirman)
Nahrul Hasan (Universitas Jenderal Soedirman)

Abdimas Mandalika
Vol 5, No 6 (2026): Oktober

Abstract:  This community service activity aims to optimize the production capacity and competitiveness of Authentic Djamoe MSME in Purwokerto through the application of Smart Economic and Digital Marketing strategies. The primary challenges faced by the partner included limited product variety, restricted to bottled liquid herbal medicine with a 3 day shelf life, informal family based financial management without structured reporting, and suboptimal digital marketing. The implementation method utilized a participatory approach, comprising training on Good Manufacturing Practices (GMP) and processing technology (using a food dehydrator and grinding machine to produce herbal tea bags or instant herbal powder), digital financial management training, Business Model Canvas (BMC) formulation, as well as e-commerce assistance and website development. The results of this program led to the successful diversification of long lasting, packaged instant herbal tea products. Additionally, the partner gained the capability to prepare digital financial records, such as income statements and cash flow reports, along with securing a Business Identification Number (NIB) and official business legality. Furthermore, this activity successfully established an e-commerce store and an official website for the partner.Abstrak: Kegiatan pengabdian kepada Masyarakat ini bertujuan untuk mengoptimalkan kapasitas produksi dan daya saing UMKM Authentic Djamoe di Purwokerto melalui penerapan Smart Economic dan Digital Marketing. Permasalahan utama yang dihadapi oleh mita meliputi keterbatasan variasi produk dimana hanya jamu cair botol memiliki dengan daya simpan 3 hari, manajemen keuangan berbasis kekeluargaan tanpa laporan terstruktur, serta belum optimalnya pemasaran digital. Metode pelaksanaan menggunakan pendekatan partisipatif meliputi pelatihan penerapan Good Manufacturing Practices (GMP) dan teknologi alih rupa (pengeringan food dehydrator & mesin penggiling untuk jamu celup/siap seduh), pelatihan manajemen keuangan digital, penyusunan Business Model Canvas (BMC), serta pendampingan e-commerce dan pembuatan website. Hasil kegiatan ini menciptakan diversifikasi produk jamu siap seduh kemasan kantong tahan lama. Selain itu, mitra mampu menyusun pembukuan keuangan digital seperti laporan laba rugi dan arus kas dan terdaftarnya NIB dan legalitas usaha. Kegiatan ini juga mewujudkan terbentuknya toko e-commerce dan website resmi.