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All Journal KACANEGARA Jurnal Pengabdian pada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Soedirman Economics Education Journal Abdimas Mandalika IJCOSIN : Indonesian Journal of Community Service and Innovation
Elsa Puspasari
Universitas Jenderal Soedirman
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Other

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Optimalisasi Digital Marketing dan Peningkatan Visibilitas KWT Melati Desa Karangpucung melalui Penerapan Google Sites Anindya Putri Yoani; Elsa Puspasari; Febyana Putri Komalasari; Dimas Prasetio; Andika Setiawan
Indonesian Journal of Community Service and Innovation Vol. 5 No. 3 (2025): Desember 2025
Publisher : LPPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v5i3.10085

Abstract

Perkembangan teknologi digital memberikan peluang besar bagi pelaku usaha dan kelompok masyarakat untuk memperluas jangkauan pemasaran. Namun, sebagian kelompok masyarakat pedesaan, seperti Kelompok Wanita Tani (KWT) Melati di Desa Karangpucung, Kabupaten Purbalingga, masih mengalami keterbatasan dalam pemanfaatan teknologi digital, baik karena kurangnya literasi maupun infrastruktur. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan visibilitas dan kemampuan pemasaran digital KWT Melati melalui penerapan Google Sites sebagai media promosi daring. Metode pelaksanaan mencakup observasi dan wawancara kebutuhan mitra, perancangan situs web, pelatihan teknis pembuatan Google Sites, serta evaluasi hasil pelatihan. Kegiatan dilaksanakan pada bulan Agustus 2025 dengan melibatkan anggota KWT Melati dan petani Agroeduwisata Chandra Kahuripan. Hasil kegiatan menunjukkan bahwa pelatihan berhasil meningkatkan pemahaman peserta terhadap pentingnya pemasaran digital dan keterampilan dasar pembuatan situs web. Situs Google Sites yang dihasilkan telah memuat profil kelompok, produk, lokasi, serta tautan ke media sosial untuk memperluas jangkauan promosi. Kesimpulannya, penerapan Google Sites efektif digunakan sebagai sarana promosi digital yang sederhana, murah, dan mampu meningkatkan visibilitas KWT Melati di ranah digital.
Differentiated learning: Implementation and challenges to student learning outcomes Elsa Puspasari; Oki Anggraeni
Soedirman Economics Education Journal Vol 8 No 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v8i1.18414

Abstract

This study aims to examine the effectiveness of differentiated learning on students' learning outcomes and identify the challenges faced in its implementation. The method used is quantitative experiment with pretest-posttest control group design. The research sample consisted of two classes at the junior secondary education level that were randomly selected. The experimental class was treated using differentiated learning with differentiated learning with problem based learning model, while the control class used conventional learning model. The research instruments were learning outcome tests and implementation challenge questionnaires filled out by teachers. Data analysis using t-test showed that there was a significant difference between student learning outcomes in the experimental and control classes (p < 0.05), indicating that differentiated learning is effective in improving student learning outcomes. However, questionnaire data shows that teachers face a number of challenges, such as time constraints, lack of training, and difficulties in grouping students based on learning needs. The findings provide important implications for education policy and practice in supporting the optimal implementation of differentiated learning.
Transformasi Konsumen Digital: Literasi Digital, Pembayaran Digital, dan Dampaknya terhadap Pembelian Produk UMKM di Kalangan Mahasiswa Generasi Z Elsa Puspasari; Oki Anggraeni; Laurensia Claudia Pratomo; Rafli Kurniawan
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 3 (2026): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i3.2382

Abstract

The development of digital technology has driven significant changes in consumption behavior, particularly among Generation Z students who are known as digital natives. This study aims to analyze the influence of digital literacy on the purchase of MSME products, as well as to examine the mediating role of digital payments in this relationship. The research method used is a quantitative approach with purposive sampling techniques on 165 Generation Z student respondents in Purwokerto. Data collection was conducted through an online questionnaire and analyzed using Structural Equation Modeling (SEM) assisted by SmartPLS 4. The results show that digital literacy has a positive and significant effect on digital payments, as well as a direct effect on the purchase of MSME products. In addition, the digital payment variable was found to significantly mediate the effect between digital literacy and the purchase of MSME products. These findings confirm that digital literacy competencies not only improve students' ability to access product information but also encourage confidence in the use of digital payment services, which ultimately increases the purchase of MSME products. This study has implications for MSME players to maximize the integration of digital payments to increase competitiveness in the digital economy era.
Peningkatan daya saing UMKM Kopi Melung melalui coaching produk ekspor, digital marketing, dan pembukuan akuntansi Elsa Puspasari; Dicky Satria Ramadhan; Irfan Fadhlurrohman
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 9, No 4 (2026): November
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v9i4.3523

Abstract

Program pengabdian kepada masyarakat ini bertujuan meningkatkan daya saing UMKM Kopi Melung di Desa Melung, Kabupaten Banyumas melalui peningkatan kapasitas dalam tiga aspek strategis, yaitu coaching produk layak ekspor, pelatihan digital marketing, dan pembukuan akuntansi sederhana. Permasalahan utama mitra mencakup keterbatasan pemahaman terhadap standar mutu ekspor, strategi pemasaran digital yang adaptif, serta pengelolaan keuangan yang belum terstruktur. Metode pelaksanaan menggunakan pendekatan partisipatif dan experiential learning, yang melibatkan peserta secara aktif sejak tahap identifikasi masalah hingga praktik langsung. Hasil kegiatan menunjukkan peningkatan signifikan pada pengetahuan dan keterampilan peserta, di mana pemahaman terhadap regulasi dan prosedur ekspor, kemampuan digital marketing, dan keterampilan pembukuan akuntansi sederhana meningkat. Temuan ini menunjukkan keberhasilan program dalam mentransfer pengetahuan, membangun kompetensi praktis, serta mendorong transformasi perilaku bisnis peserta. Kegiatan pengabdian ini terbukti efektif dalam memperkuat kapasitas manajerial dan daya saing UMKM Kopi Melung melalui integrasi program tersebut. Peserta mampu memahami standar produk ekspor, memanfaatkan media digital untuk promosi, serta menyusun laporan keuangan dasar secara mandiri. Keberhasilan ini menegaskan terbangunnya fondasi kemandirian ekonomi lokal berbasis potensi unggulan daerah. Namun demikian, diperlukan pengembangan lanjutan berupa pendampingan pascapelatihan, sertifikasi dan standardisasi produk ekspor, serta pembentukan pusat pelatihan kewirausahaan kopi agar keberlanjutan dan replikasi program dapat terwujud secara optimal.
Diversifikasi Produk Berbasis Smart Economic dan Digital Marketing dalam Peningkatan Kapasistas Produk dan Daya Saing UMKM Authentic Djamoe Purwokerto Laurensia Claudia Pratomo; Elsa Puspasari; Nahrul Hasan
Abdimas Mandalika Vol 5, No 6 (2026): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i6.42797

Abstract

Abstract:  This community service activity aims to optimize the production capacity and competitiveness of Authentic Djamoe MSME in Purwokerto through the application of Smart Economic and Digital Marketing strategies. The primary challenges faced by the partner included limited product variety, restricted to bottled liquid herbal medicine with a 3 day shelf life, informal family based financial management without structured reporting, and suboptimal digital marketing. The implementation method utilized a participatory approach, comprising training on Good Manufacturing Practices (GMP) and processing technology (using a food dehydrator and grinding machine to produce herbal tea bags or instant herbal powder), digital financial management training, Business Model Canvas (BMC) formulation, as well as e-commerce assistance and website development. The results of this program led to the successful diversification of long lasting, packaged instant herbal tea products. Additionally, the partner gained the capability to prepare digital financial records, such as income statements and cash flow reports, along with securing a Business Identification Number (NIB) and official business legality. Furthermore, this activity successfully established an e-commerce store and an official website for the partner.Abstrak: Kegiatan pengabdian kepada Masyarakat ini bertujuan untuk mengoptimalkan kapasitas produksi dan daya saing UMKM Authentic Djamoe di Purwokerto melalui penerapan Smart Economic dan Digital Marketing. Permasalahan utama yang dihadapi oleh mita meliputi keterbatasan variasi produk dimana hanya jamu cair botol memiliki dengan daya simpan 3 hari, manajemen keuangan berbasis kekeluargaan tanpa laporan terstruktur, serta belum optimalnya pemasaran digital. Metode pelaksanaan menggunakan pendekatan partisipatif meliputi pelatihan penerapan Good Manufacturing Practices (GMP) dan teknologi alih rupa (pengeringan food dehydrator & mesin penggiling untuk jamu celup/siap seduh), pelatihan manajemen keuangan digital, penyusunan Business Model Canvas (BMC), serta pendampingan e-commerce dan pembuatan website. Hasil kegiatan ini menciptakan diversifikasi produk jamu siap seduh kemasan kantong tahan lama. Selain itu, mitra mampu menyusun pembukuan keuangan digital seperti laporan laba rugi dan arus kas dan terdaftarnya NIB dan legalitas usaha. Kegiatan ini juga mewujudkan terbentuknya toko e-commerce dan website resmi.
Co-Authors Andika Setiawan Anindya Putri Yoani Dicky Satria Ramadhan Dimas Prasetio Febyana Putri Komalasari Irfan Fadhlurrohman Laurensia Claudia Pratomo Laurensia Claudia Pratomo Nahrul Hasan Oki Anggraeni Oki Anggraeni Rafli Kurniawan