Penguatan Retensi Wisatawan di Destinasi Wisata Alam Gunung Kelud: Analisis Pengaruh Nilai yang Dirasakan dan Pengalaman

Nurcholisoh Cindy Prasetya
Beny Mahyudi Saputra
Rafikhein Novia Ayuanti

JURNAL MANAJEMEN MOTIVASI
Vol 22 No 2 (2026): Jurnal Manajemen Motivasi

This study examines perceived value and tourist experience in relation to revisit intention at Mount Kelud, with satisfaction proposed as a mediator. Responses from 130 purposively selected domestic tourists were analysed using PLS-SEM. Reported indirect estimates through satisfaction were positive for perceived value (0.116; p = 0.020) and experience (0.223; p = 0.007). The adjusted experience-revisit path was unsupported. Construct overlap, missing confidence intervals and incomplete bootstrap settings keep mediation interpretations provisional. The findings suggest management options for further evaluation, while the cross-sectional design does not demonstrate causal effects or actual tourist retention.