<![CDATA[The preservation of local traditions owned by the Tengger tribe cannot be separated from the role of the community, especially women's groups. Women in the Tengger tribe have multiple roles, one of which is preserving their traditions. However, apart from carrying out these duties, women in the Tengger tribe also often work outside the domestic realm, until now the number of female workers in the Tengger tribe continues to increase, including local women from the Tengger tribe who live in Sukapura village. Therefore, based on the problems faced by local women's groups in the Tengger tribe, the PKM GESI team initiated a resilience and digital marketing training program to increase resilience and skills in managing their MSMEs. The methods applied in this PKM are preparation, implementation, and evaluation. The results obtained are that participants have been able to implement the material, especially to strengthen themselves as individuals and business actors in managing themselves in running their MSME businesses. This can be an effort to create a woman who is resilient in facing existing external factors, as well as an attempt to increase income and financial development while running a business through the use of social media as marketing media.]]>
Copyrights © 2026
