<![CDATA[Students’ interest in selecting a study program influences academic success and study continuity in higher education. This study examines the internal, external, and social factors influencing students’ interest in choosing the Arabic Language Education Study Program at an Islamic Higher Education Institution (PTKIN). A descriptive quantitative survey was conducted involving 57 second-semester students from the 2025/2026 cohort, using total sampling and questionnaires. Data were analyzed using descriptive statistics with SPSS version 27. Internal factors were the most dominant, particularly confidence in completing studies on time (M = 4.18), followed by external factors, especially program accreditation (M = 3.82), and social factors, particularly career prospects (M = 3.53). Overall, the findings provide empirical insights into students’ program selection and inform institutional strategies to increase student enrollment.]]>
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