Low early reading skills in lower-grade students pose a significant challenge to basic literacy, necessitating innovative learning media that adapt to technological advancements. This research aims to develop Augmented Reality (AR)-based "Lensa Baca" flashcard media for 1st-grade students at SDN Leyangan Ungaran, and to test its validity, feasibility, and effectiveness. The research method used is Research and Development (R&D) with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). The research subjects consisted of 31 first-grade elementary school students. The validity of the instrument was tested using Aiken's V formula by content experts and language experts. The media's feasibility was measured thru questionnaires completed by teachers and students, while its effectiveness was tested using a One-Group Pretest-Posttest design with statistical analysis using the Wilcoxon Signed Rank Test and N-Gain Score. The research results showed that the Lensa Baca media was declared very valid and suitable for use, with an average user response percentage reaching 90-95%. The Wilcoxon test results showed a significance value of 0.000 < 0.05, indicating a significant difference in students' reading abilities before and after the treatment. The average N-Gain value of 0.65 placed this media in the "Moderate" effectiveness category. Thus, the AR-based Lensa Baca flashcard media is proven to be feasible and effective as an interactive supplementary tool for early reading instruction in elementary schools.
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