<![CDATA[The achievement of exclusive breastfeeding (EBF) in the world and in Indonesia is still low. One of the obstacles to EBF is that the mother works. Cooler bag is a familiar media for working mothers to provide breast milk. This research uses modified cooler bags which contain information on how to provide EBF for working mothers, called bagASI. This study aims to determine the effect of bagASI on the EBF knowledge and attitudes of working pregnant women. The research method is Quasi Experimental with Pre Test - Post Test and the number of respondents is 34 working pregnant women. Respondents were divided into 2 groups, namely the intervention group who received education using bagASI and the control group using leaflets. The Paired Sample T-test showed an effect on the level of knowledge and attitudes (p≤0.05) in both two groups. The Independent Sample T-test found that there was a difference in knowledge (p≤0.05) between the intervention and the control group, while in the attitude there was no difference (p≥0.05). Providing education using bagASI can increase the EBF knowledge and attitudes of working pregnant women, so bagASI can be utilized as education tool.]]>
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