<![CDATA[This study aims to describe the implementation of group guidance services in increasing learning motivation and fostering learning enthusiasm among fifth-grade students at SD Negeri 06 Hulu Banda, West Malalak Sub-district. Low learning motivation among students was indicated by a lack of interest in participating in lessons, being easily bored, low self-confidence, and low activeness during the teaching and learning process. This study used a guidance and counseling action research approach implemented in two cycles, with fifth-grade students identified as having low learning motivation as the research subjects. Data were collected through observation, interviews, a learning motivation questionnaire, and documentation, then analyzed using a descriptive qualitative approach supported by percentage analysis. The results show that the implementation of group guidance services using group discussion techniques, simulation games, and sociodrama gradually increased students' learning motivation, as indicated by improved activeness, self-confidence, discipline, and enthusiasm in participating in learning. Improvement occurred from the pre-cycle condition to cycle I and cycle II, with a fairly significant increase in the percentage of students categorized as having high learning motivation. This study concludes that group guidance services are effective as a strategy for guidance and counseling teachers as well as homeroom teachers to increase students' motivation and enthusiasm for learning in elementary schools.]]>
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