JURNAL MANAJEMEN MOTIVASI
Vol 14, No 1 (2018): Jurnal Manajemen Motivasi

The effect of service quality and brand trust on loyalty through customer satisfaction in transportation service Go-jek (go-ride) in Palembang City

Yuni Adinda Putri (Sriwijaya University)
Zakaria Wahab (Unknown)
Muchsin Saggaff Shihab (Unknown)
Agustina Hanafi (Unknown)

Article Info

Publish Date
09 Nov 2018

Abstract

The objective of this study to analyze the effect of service quality and brand trust onloyalty through customer satisfaction. The Go-Jek (Go-Ride) users in Palembangwere taken as respondents. This research used purposive sampling technique; thenumber respondents were collected, 100 respondents. The data analyzedby usingStructural Equation Modeling (SEM). The results of this study indicate that brandtrust does not affect consumer loyalty. The suggestions in this study that themanagement is expected to conduct a survey to determine the needs of the desiredcustomer and provide promotions related to the desired requirements.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...