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All Journal JURNAL MANAJEMEN MOTIVASI Jambura Journal of Health Sciences and Research Jurnal Bisnis Terapan JURNAL MANAJEMEN Jurnal Abdimas Mandiri Jurnal Abdimas Musi Charitas
Putri, Yuni Adinda
Sriwijaya University
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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The effect of service quality and brand trust on loyalty through customer satisfaction in transportation service Go-jek (go-ride) in Palembang City Yuni Adinda Putri; Zakaria Wahab; Muchsin Saggaff Shihab; Agustina Hanafi
JURNAL MANAJEMEN MOTIVASI Vol 14, No 1 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.642 KB) | DOI: 10.29406/jmm.v14i1.1028

Abstract

The objective of this study to analyze the effect of service quality and brand trust onloyalty through customer satisfaction. The Go-Jek (Go-Ride) users in Palembangwere taken as respondents. This research used purposive sampling technique; thenumber respondents were collected, 100 respondents. The data analyzedby usingStructural Equation Modeling (SEM). The results of this study indicate that brandtrust does not affect consumer loyalty. The suggestions in this study that themanagement is expected to conduct a survey to determine the needs of the desiredcustomer and provide promotions related to the desired requirements.
PENYUSUNAN LAPORAN KEUANGAN DAN STRATEGI PEMASARAN PADA USAHA KECIL MENENGAH (STUDI KASUS PADA SAUNG ABAH HADI RESTO) Rifani Akbar Sulbahri; Yuni Adinda Putri; Yuni Rachmawati; Martha Rianty
Jurnal Abdimas Mandiri Vol 5, No 2
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v5i2.1828

Abstract

Keberhasilan UKM  menjalankan usahanya tidak terlepas dari kemampuan UKM mengelola dana. Ketidakmampuan atau kesalahan pengelolaan dana yang dilakukan pemilik meskipun sepele tetapi dapat mengancam keberlangsungan UKM. Pengelolaan dana yang buruk juga berakibat perusahaan tidak dapat mencegah, mendeteksi maupun mengoreksi tindak kecurangan yang terjadi di perusahaan). (Wirjono & Raharjoono, 2012) menyatakan bahwa salah satu masalah yang cukup dominan muncul dalam pengembangan UKM adalah terkait dengan pemahaman mengenai informasi akuntansi. Saung Abah Hadi masih masih dilakukan secara manual tanpa program akuntasi dan dilakukan oleh pegawai yang tidak mempunyai latar belakang pendidikan akuntansi. Pemilik juga bukan orang yang memiliki latar belakang pendidikan ekonomi atau  akuntansi sehingga mereka sangat tertarik dan ingin memahami bagaimana proses dan pembuatan laporan keuangan serta bagaimana trik pemasaran yang dapat meningkatkan pendapatan mereka.Kata kunci : UKM, Pengelolaan Dana, Laporan keuangan.
PERAN AKUNTANSI DAN PEMASARAN DALAM MEMBANGUN KOPERASI SEKOLAH UNTUK MENINGKATKANKESEJAHTERAAN ANGGOTA KOPERASI SERTA MENUMBUHKAN ENTREPRENUER DI ERA MILENIAL Rifani Akbar Sulbahri; Yuni Rachmawati; Melia Frastuti; Yuni Adinda Putri; Firmansyah Arifin
Jurnal Abdimas Mandiri Vol 3, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.549 KB) | DOI: 10.36982/jam.v3i1.726

Abstract

ABSTRAKDalam upaya untuk menumbuhkan entrepreneur, edukasi ekonomi dan meningkatkan kesejahteraan anggota koperasi, siswa serta masyarakat sekitar melalui pendidikan non formal yaitu penambahan ilmu dan keterampilan dalam memanfaatnya potensi siswa, guru, pihak sekolah Tim Pengabdian mengadakan kegiatan penyuluhan di sekolah, masalah utama dari sekolah yaitu belum adanya koperasi sekolah serta belum adanya minimarket di lingkungan sekitar sehingga pihak yayasan sedang mengusulkan pendirian koperasi sekolah di lingkungan SMA Taruna Bangsa Palembang. Tujuan penelitian ini adalah untuk memberikan pemahaman akan pentingnya membangun koperasi sekolah untuk meningkatkan kesejahteraan anggota serta menumbuhkan jiwa entrepreneur. Kegiatan ini juga mengedukasi bagaimana akuntansi dan pemasaran dalam membentuk dan mengelola koperasi sekolah mulai dari memasarkan produk koperasi, hingga menyajikan laporan keuangan koperasi. Metode penelitian adalah dengan menggunakan sistem workshop, yaitu penyajian materi secara lugas dilanjutkan dengan sistem interaksi tanya jawab antara peserta dan narasumber. Para peserta khususnya kepala sekolah dan pengelola telah memahami manfaat dan peran koperasi, bagaimana memasarkan produk koperasi serta bagaimana pencatatan keuangan koperasi sesuai standar. Diharapkan SMA Taruna Bangsa Palembang bisa mendirikan koperasi di sekolah yang akhirnya dapat menghidupkan perekonomian sekolah dan masyarakat lingkungan sekitar.Kata kunci : Koperasi, Peranan Akuntansi, Peranan Pemasaran, Entrepreneur
META ANALYSIS: EFFICACY OF SHORT TERM WEIGHT-LOSS MAINTENANCE WITH FINANCIAL INCENTIVES INTERVENTION Siti Fazzaura Putri Sarahdeaz; Ardesy Melizah Kurniati; Fiona Widyasari; Karolin Adhisty; Ari Martino; Rifani Akbar Sulbahri; Yuni Adinda Putri
Jambura Journal of Health Sciences and Research Vol 4, No 2 (2022): JULI: JAMBURA JOURNAL OF HEALTH SCIENCES AND RESEARCH
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35971/jjhsr.v4i2.13932

Abstract

Obesitas telah menjadi penyebab utama meningkatnya penyakit tidak menular. Penggunaan insentif finansial (FI) sangat mendorong gaya hidup sehat. Pola intervensi ini digunakan untuk mendorong perilaku hidup sehat yang bertujuan untuk mencegah dan mengelola penyakit kronis. Kebaruan penelitian ini yaitu meneliti secara meta analisis tentang kemanjuran pemeliharaan penurunan berat badan jangka pendek dengan intervensi insentif keuangan. Tujuan dari penelitian ini adalah untuk mengkonfirmasi perbedaan hasil antara studi, penelitian ini dilakukan untuk menguji efek keseluruhan dari studi menggunakan intervensi FI pada program penurunan berat badan. Metode yang digunakan adalah Database PubMed untuk mencari data. Data diambil dari studi yang melaporkan perubahan intervensi FI dengan hasil perubahan berat badan. Hasilnya menemukan bahwa 4 studi dengan obesitas dimasukkan. Hasil gabungan menunjukkan bahwa FI berpengaruh signifikan terhadap perubahan berat badan. Terdapat perbedaan peningkatan berat badan yang signifikan pada kelompok intervensi FI dibandingkan dengan kelompok kontrol (SMD: -3,37; CI 95%). Heterogenitas statistik ditemukan (I2 = 99,92%, P = 0,00). Kesimpulan hasil belum menunjukkan efek menguntungkan dari FI jangka pendek selama 3 bulan pada penurunan berat badan pada pasien obesitas. Namun, heterogenitas statistik ditemukan sehingga analisis subkelompok diperlukan.Kata kunci: penurunan berat badan; obesitas; insentif finansial. AbstractObesity has become a major etiology of the increase in non-communicable diseases. The use of financial incentives (FI) has greatly encouraged a healthy lifestyle. This intervention pattern is used to encourage healthy lifestyle behaviors aimed at preventing and managing chronic diseases. The novelty of this study is to examine the meta-analysis of the efficacy of maintaining short-term weight loss with financial incentive interventions. The aim of this study was to confirm differences in results between studies, this study was conducted to examine the overall effect of studies using FI interventions on weight loss programs. The method used is the PubMed Database to search for data. Data were drawn from studies reporting changes in the FI intervention with outcome changes in body weight. The results found that 4 studies with obesity were included. The combined results show that FI has a significant effect on changes in body weight. There was a significant difference in weight gain in the FI intervention group compared to the control group (SMD: -3.37; 95% CI). Statistical heterogeneity was found (I2 = 99.92%, P = 0.00). Conclusion the results have not shown a beneficial effect of short-term FI for 3 months on weight loss in obese patients. However, statistical heterogeneity was found so that a subgroup analysis was needed.
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT XL AXIATA TBK DI KOTA PALEMBANG Yuni Adinda Putri; Sulbahri Madjir
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4790

Abstract

The competition of cellular operators in fighting over consumers in order to maintain market share will be expected to occur continuously in the future. In the era of globalization, many new industries have emerged, but many companies have closed. Therefore, to maintain its existence the company must have good marketing. Marketing is the most important factor to increase product sales. One of the strategies is to carry out promotional activities for their products. This mix is ​​the most appropriate way according to management will meet the needs of the target market as a whole. The promotion mix includes, advertising, personal selling, sales promotion, public relations, and direct marketing. The purpose of the study was to determine the effect of the promotion mix variable on purchasing decisions at PT XL Axiata Tbk in Palembang City. The method used is a quantitative method. Data collection was carried out by non-probability sampling technique with sampling technique, namely incidental sampling. The results obtained that the most dominant independent variable influencing the decision to use the XL card (Y) in the city of Palembang is the sales promotion variable (X3) seen by the largest regression coefficient value.
The Effect of Green Marketing Mix on Purchase Intention of Body Shop Products in Palembang City Yuni Adinda Putri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 2 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1104

Abstract

Public awareness of protecting the environment is critical. This is very important because it will have an impact on global warming. This condition has made global consumers aware of environmental sustainability. This creates new demand for environmentally friendly products. Therefore, a new marketing concept that is environmentally sound or commonly referred to as green marketing, has emerged. In this study, the independent variable used is the green marketing mix, and the dependent variable is purchase intention. This type of research is quantitative, with a sample of 96 respondents. The research technique used is non-probability sampling. The results showed that all green marketing mix variables, green product, green price, green place, and green promotion, affected product purchase intention.
Pengakuan Pendapatan dan Beban Perusahaan Jasa Konstruksi Pada PT. Jaya Abadi Sriwijaya Rifani Akbar Sulbahri; Yuni Adinda Putri; Yuni Rachmawati
Jurnal Abdimas Musi Charitas Vol. 5 No. 2 (2021): Jurnal Abdimas Musi Charitas Vol. 5 No. 2, Desember 2021
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.514 KB)

Abstract

he more intensive the development, the more mushrooming of construction service companies in Indonesia. The high competition is also a challenge for this company to be able to survive and even become superior in its class. The performance of construction companies can certainly be seen in the financial statements that can be compared per period. Problems arise when the construction company's expenses have occurred but the income has not been obtained, while in that period it is necessary to present financial statements. is implemented. In construction companies, there is a specific point in determining the timing of revenue, namely the point at which revenue must be recognized and reported. In general, revenue is recognized when the work is completed. However, according to financial accounting standards, it is possible for construction companies to recognize revenue during the course of production in accordance with the stage of contract completion. PSAK No. 34 of 2010 concerning accounting for construction contracts describes the accounting treatment of income and expenses related to construction contracts, the date when the activity is started and the date when the activity is completed usually falls on a different date. company. Improper performance appraisal will make management decisions that are not right as well. Therefore, socialization in the form of assistance in recognizing the income and expenses of construction companies needs to be carried out at PT Jaya Abadi Sriiwijaya
PERAN LABEL HALAL DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI KOTA PALEMBANG Yuni Adinda Putri
Jurnal Bisnis Terapan Vol. 6 No. 2 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i2.5202

Abstract

Abstract The cosmetic product sector in Indonesia is overgrowing. The increasing popularity of halal cosmetics has an impact on increasing the need for cosmetic products. Thus, various manufacturers from various brands offer advantages in terms of quality and benefits and a halal assurance to provide a sense of safety for consumption. This can stimulate purchasing decisions for these products based on these considerations from the various cosmetic products available in the market. Wardah is one cosmetic product company that prioritizes the halal brand image. The sample in this study was 110 samples. Data analysis in this research used the SPSS version 25 program. The halal label has a positive and substantial impact on purchasing decisions. The hypothesis test has an absolute value of 0.030, or lower than 0.05 and a regression coefficient of 0.158 (positive). Brand image has a positive and substantial impact on purchasing decisions. Testing the hypothesis obtained an absolute value of 0.001, or lower than 0.05 and a regression coefficient of -0.341 (negative). The results of this study show that the halal label variable (X1) has a positive and substantial impact on purchasing decisions (Y) for Wardah products in Palembang City.
Co-Authors Agustina Hanafi Ardesy Melizah Kurniati Ari Martino Arifin, Firmansyah Fiona Widyasari Karolin Adhisty Martha Rianty Melia Frastuti Muchsin Saggaff Shihab Putri, Sarahdeaz Siti Fazzaura Rifani Akbar Sulbahri Sulbahri Madjir Yuni Rachmawati Yuni Rachmawati Zakaria Wahab