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MEDIA INTERAKTIF SEBAGAI MEDIA PERIKLANAN Maulina P.
Communicology: Jurnal Ilmu Komunikasi Vol 1 No 1 (2013): Communicology: Jurnal Ilmu Komunikasi, Volume 1 No 1 Desember 2013
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communicology.011.02

Abstract

Abstract The development of new media gives the positive sides to the people. Interactive new media has become a true benefit to everyone because people can express their artwork in more than one way with the technology that we have today and there is no longer a limit to what we can do with our creativity. Because of that the interactive media can be used as advertising media. By using interactive media to advertise their product, they can share their work and interact with big world. So if you think the interactive media is effective ways to advertise?. And the answers is “One of the keys to successfully developing an advertising campaign is to promote purposeful dialog between company and its stakeholder, advertiser and customers. That is what interactivity means. And that is where the internet offers its great potential.” Keywords: new media, interactive media, advertising
SALURAN PEMASARAN LANGSUNG JASA PERIKLANAN MEDIA LUAR RUANG PT WARNA WARNI MEDIA Ratih Setyo Rini; Faizal Roni; Belinda Putri Maharani
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 4 No. 1 (2021): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v4i1.252

Abstract

Direct marketing is one form of marketing that companies choose to be able to reach potential clients more quickly. This study describes the Direct Marketing Strategy of Outdoor Media Advertising Services at PT Warna Warni Media Jakarta. The research was conducted from February to April 2017 using qualitative research methods. PT Warna Warni Media, as a company engaged in outdoor media advertising services, markets its products directly. PT Warna Warni Media Jakarta has two direct marketing channels in marketing the company's products, namely through face-to-face contact with an Account Executive assisted by direct mail by Marketing Support. Over the past three months, the Direct Marketing Team has succeeded in closing deals 67 times out of 132 negotiations that have been conducted. The success of the company's direct marketing cannot be separated from the form of promotion it provides, in the form of discount, bartering and sponsorship programs
Komunikasi Pemasaran Salmonbyesther Menggunakan Media Sosial sebagai Media Periklanan Esther Helen; Farid Rusdi
Kiwari Vol. 2 No. 3 (2023): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v2i3.25877

Abstract

Nowadays, many entrepreneurs are changing their business from traditional to digital, which has also led to changes in shopping trends and an increase in the number of online shops, marketplaces, and online shopping. This is due to the support of people who take advantage of technological advances to make shopping easier using the internet. Without the help or use of internet marketing, it will be difficult for sellers to become known and compete in a wide market area. This study aims to understand Salmonbyesther's marketing communications using social media as a promotional tool. The research approach is qualitative with case studies. Data collection uses in-depth interviews and data analysis techniques use descriptive analysis. The results of the study are Salmonbyesther marketing communications, social media Instagram and Whatsapp are used as advertising tools that aim to provide product information, persuade consumers, and will inform consumers that products will be sold, either directly or indirectly. The marketing communication strategy that will be implemented uses the AIDA concept (Attention, Interest, Desire, Action) so that consumers are interested in the product they want to buy. Saat ini, banyak pengusaha yang mengubah bisnisnya dari tradisional ke digital, yang juga menyebabkan perubahan tren belanja dan peningkatan jumlah toko online, pasar, dan belanja online. Hal ini dikarenakan oleh support orang-orang yang memanfaatkan kemajuan teknologi untuk mengunggulkan belanja memakai internet dengan mudah. Tanpa pertolongan maupun penggunaan pemasaran di internet, akan sulit bagi penjual untuk mereka dikenal dan bersaing di wilayah pasar yang luas. Penelitian ini bertujuan untuk memahami komunikasi pemasaran Salmonbyesther memakai media sosial sebagai alat promosi. Pendekatan penelitian adalah kualitatif dengan studi kasus. Pengumpulan data memakai wawancara mendalam (depth interview) dan teknik analisis data menggunakan analisis deskriptif. Hasil penelitian adalah komunikasi pemasaran Salmonbyesther, media sosial Instagram dan Whatsapp digunakan sebagai sarana periklanan yang bertujuan untuk memberikan informasi produk, membujuk konsumen dan akan memberitau konsumen bahwa produk akan dijual, baik secara langsung maupun tidak langsung. Strategi komunikasi pemasaran yang akan diterapkan menggunakan konsep AIDA (Attention, Interest, Desire, Action) agar konsumen tertarik dengan produk yang ingin dibeli.
Perancangan Strategi Periklanan Serta Desain Media Promosi Merek Klote pada Media Shopee Lazarus Valens Eldiantino; Febiana Tania
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 1 (2024): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i1.1369

Abstract

The purpose of this study is to analyze and design an advertising plan and strategy for the Klote brand. In the digital age and an increasingly competitive business environment, advertising media plays a vital role in building brand awareness and reaching target audiences if the media is used properly. The research takes a qualitative approach, conducts interviews with founders and relevant sources, and analyzes consumer and market behavior. The results provide detailed insight into the preferences and characteristics of Klote's target audience, as well as the factors that influence the effectiveness of his Shopee homepage as an advertising vehicle. Based on these findings, appropriate planning and design strategies for advertising materials are developed, from media selection to formulating appropriate messages. The study should organize the structure, present the brand and product, and provide information about the product from the design created so that the advertising strategy and the planned concept can work together and support each other. Especially since he has a shop by Klote himself. The Shopee platform setup still needs to be revised in terms of advertising strategy and concept.
PENGARUH DAYA TARIK IKLAN DAN PERILAKU ZAPPING TERHADAP EFEKTIVITAS PERIKLANAN MEDIA VISUAL TELEVISI (Studi Empiris Pada Mahasiswa Universitas Stikubank Semarang Angkatan 2010) Evi Shofia Inayati, 10.05.51.0087
Students Journal of Economic and Management Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is examines the effect of the attraction advertising and zapping behavior effectiveness of visual media advertising (television. )Society in this era more happy to use the gadget than see television, Which result in declining communities close attention to advertising on telivision. When the people watching of television their tend to zap a commercial break (Zapping), it’s not uncommon of them do not pay attention to the appeal of ads served and even avoid to see the other channel. The attraction advertising and zapping behavior that will be used to effect the advertising effectiveness.In this study researcher used purposive sampling tekhnik to obtain a sample of student of Universitas Stikubank Semarang, and the sample size is 86 students. Students later in the test data using by SPSS 20 and the validity of the questionnaire in this thesis is valid. Based on the indicators used reliability test is an indicator of the variabels, the result is advertising effectthe attractiveness positively and significantly to effectiveness of advertising while zapping behaviors negatively affect the effectiveness of advertising, which means more requent television viewewrs switched channels television advertising effectiveness rat will dicline.This study has limitation that sampling periods were relatively short, it has not considered yet main control variabel and other variabels that could influence the effectiveness of advertising Therefore, further research is recommended to consider the main variabels and another control variabels as wel as the need for longer periods of study that may in generalisation. Keywords: Attraction advertising, zapping behaviors, effectivrness of visual media advertising
Perancangan Iklan Gim Mobile Activia Sebagai Media Periklanan Android Mochammad Amirul Hakim
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10254.06 KB) | DOI: 10.24821/dkv.v7i1.891

Abstract

Age of information require people to think fast. Slowly, both electronic ads and print ads are losttheir attraction. So that new media for advertise need to renew somehow.Game isn’t kind of luxurious toys these days. Most people can play it freely or buy with their smartphones,everywhere at anytime. They can play, share, update, even play in a group on different state with internettechnology features on mobile phone.This design is try to combine advertise with mobile game as media. Using the addictive of the game, peoplecan get more features to win the game with buy then scanning QR code within product package. The objectof this design is Activia. Activia is healthy yogurt product. The goal is this design is using mobile game foradvertising to sell product more effective and efficiently.Keywords: Activia, Gim, Food, Mobile, Yogurt.
SISTEM MEDIA CENTER PERIKLANAN PAMERAN DI BANDUNG BERBASIS RASPBERRY PI MENGUNAKAN SERVIIO Denny Darlis; Rohmat Tulloh; Sheptian Kurnia Saleh
Jurnal Elektro dan Telekomunikasi Terapan (e-Journal) Vol 3 No 2: JETT Desember (2016)
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.534 KB) | DOI: 10.25124/jett.v3i2.309

Abstract

Pameran adalah suatu kegiatan penyajian produk untuk dikomunikasikan sehingga dapat diapresiasi oleh masyarakat luas. Pameran bisa disebut sebagai kegiatan promosi yang dilakukan oleh suatu produsen. Biasanya pada saat pameran di sediakan booth yang berisi Televisi,layar monitor atau alat promosi lain. Namun booth yang biasa disediakan sempit sehingga harus pintar memilih alat promosi yang dibutuhkan agar booth tersebut terlihat menarik. Solusi agar booth tersebut terlihat minimalis adalah dengan dibuatnya sebuah server untuk mengatur segala yang ditampilkan di Televisi yang mempunyai fitur Digital Living Network Alliance Data yang akan diperlihatkan di simpan pada Raspberry Pi yang mempunyai aplikasi serviio dan bersertifikat Digital Media Server lalu sambungkan dalam satu jaringan WiFi setelah itu sindmkronsasi antara client dan server. Apabila sudah di sinkronisasi maka data tersebut bisa di akses oleh client. Hasil yang diperoleh yaitu dari pihak client bisa memperlihatkan data yang ada di server. Pada saat proses sinkronisasi membutuhkan waktu relatif lama dengan persentase keberhasilan 80% karena tergantung oleh banyaknya client.
MEMAHAMI STRUKTUR JARINGAN MEDIA SOSIAL SEBAGAI CARA STRATEGIS PERIKLANAN DI ERA EKONOMI DIGITAL Christiany Juditha
Jurnal Pekommas Vol 2, No 1 (2017): April 2017
Publisher : BBPSDMP KOMINFO MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30818/jpkm.2017.2020110

Abstract

Advertising in online media is now a modern business phenomenon, along with the growing e-commerce in the era of digital economy. The penetration of social media is so high provides an opportunity for manufacturers to promote products/services through social media. Still not directly drive the purchase intentions of social media users themselves to a product due to some problems that arise, among others, issues of privacy and trus and incomprehension manufacturer of the structure of social media networks make a small promotional impact. The purpose of this study was to determine the structure of social media networks as a strategic way of advertising in the era of digital economy (Instagram of Tokopedia, Traveloka, Lazada, Ayu Ting Ting, Syahrini, Riaricis and Hanggini). This study uses content analysis with qualitative approach that uses the concept of social media structures network category by Shin et al. The results showed that tie srenght, density network, centrality network, and homophile intertwined in the overall studied Instagram account when promoting a product/service. It's just that there are similarities and differences between the accounts of companies and individuals. Seventh this account has the power relationships and network congestion during the promotion process occurs. But the company accounts tend to be less receiving comments. Instead of interactions that occur tend to be higher on account of the company. The entire account owner is also a key man as the main channel of information play an important role in the network sale of product/service. The similarity of characteristics between the account owner and followers are also reflected in the promotion process.Periklanan di media online kini menjadi fenomena bisnis modern, seiring dengan tumbuh pesatnya e-commerce di era ekonomi digital. Penetrasi media sosial yang begitu tinggi juga memberikan peluang bagi produsen untuk mempromosikan produk/jasa melalui medsos. Meski demikian tidak langsung menggerakan niat beli pengguna karena beberapa masalah antara lain soal privasi dan kepercayaan juga ketidakpahaman produsen terhadap struktur jaringan media sosial membuat dampak promosi kecil. Tujuan penelitian ini adalah untuk mengetahui struktur jaringan media sosial sebagai cara strategis periklanan di era ekonomi digital (iklan di Instagram Tokopedia, Traveloka, Lazada, Ayu Ting Ting, Syahrini, Riaricis dan Hanggini). Penelitian ini menggunakan metode analisis isi dengan pendekatan kualitatif dengan konsep kategori struktur jaringan media sosial Shin dkk. Hasil penelitian menunjukkan bahwa kategori kekuatan hubungankepadatan jaringansentralitas jaringanserta kesamaan karekteristik terjalin dalam keseluruhan akun Instagram yang diteliti saat mempromosikan  produk/jasa. Hanya saja ada kesamaan dan perbedaan antara akun perusahaan dan perorangan. Ketujuh akun ini memiliki kekuatan hubungan dan kepadatan jaringan pada saat proses promosi terjadi. Tetapi akun perusahaan cenderung lebih sedikit menerima komen. Sebaliknya interaksi yang terjadi cenderung lebih tinggi pada akun perusahaan. Semua pemilik akun juga merupakan orang kunci sebagai saluran utama informasiyang berperan penting dalam jaringan promosi produk/jasa. Kesamaan karekteristik  antara pemilik akun dan followers juga tergambar dalam proses promosi. 
PENGARUH PERIKLANAN KOMERSIL DENGAN KONSEP AIDA TERHADAP KEPUTUSAN PEMBELIAN PADA MEDIA RADIO RADIKA 100,3 FM MAJALENGKA R. Neny Kusumadewi
MAKSI Vol 2, No 2 (2015)
Publisher : MAKSI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana periklanan komersil berdasarkan konsep AIDA (attention, interest, desire dan action) dan keputusan pembelian, seberapa besar pengaruh periklanan komersil berdasarkan konsep AIDA (attention, interest, desire dan action) terhadap keputusan pembelian pada media radio RADIKA 100,3 FM MajalengkaPenelitian ini menggunakan metode deskriptif dan verifikatif. Proses pengumpulan data menggunakan kuisioner. Instrumen penelitian menggunakan uji Validitas dan Reliabilitas.Metode analisis menggunakan korelasi linier berganda dan koefisien determinasi serta Uji hipotesis dalam penelitian ini menggunakan uji t dan uji F (kebaikan model).Berdasarkan hasil pengujian statistik Periklanan Komersil dengan konsep AIDA (attention, interest, desire dan action) pada media radio RADIKA 100,3 FM Majalengka terhadap Keputusan Pembelian termasuk dalam kategori baik. Periklanan Komersil dengan konsep AIDA (attention, interest, desire dan action) berpengaruh signifikan terhadap Keputusan Pembelian pada media radio RADIKA 100,3 FM Majalengka.
TREN PERIKLANAN DI MEDIA SOSIAL Ramsiah Tasruddin
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the ultimate moment, advertising scope as more as growth dynamically even more so important to be marketed through internet facility by online on a lot of social media. Advertising marketing by online willy nilly is urgent’s needs for information society, especially for business player such as investor or advertising producer. The dynamic growing of online advertising has made advertising marketing as more as competitive in the social media market too. One of that’s to apply the content marketing of the advertising products such as ultimate advertising marketing strategy.

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