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Mia Dwianna
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Program studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sultan Ageng Tirtayasa, Jl. Raya Palka Km 3 Sindangsari, Pabuaran, Kab. Serang Provinsi Banten.
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JRK (Jurnal Riset Komunikasi)
Published by Universitas Sultan Ageng Tirtayasa
ISSN : -     EISSN : 26864754     DOI : DOI: http://dx.doi.org/10.62870/jrk
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Riset Komunikasi aims to encourage research in communication studies. Focus and scopes within the journal include but not limited to: 1. Media anda Text Analysis 2. Cross-cultural Communication 3. Enviromental Communication 4. Health Communication 5. Organizational Communication 6. Political Communication 7. Gender Studies
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 14 Documents
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Search results for , issue "Vol 14, No 2 (2023)" : 14 Documents clear
MARKETING COMMUNICATION THROUGH SOCIAL MEDIA INSTAGRAM: A CYBER MEDIA ANALYSIS Anisyah Melani Sabrina; Petrus Ana Andung; Fitria Titi Meilawati
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.22022

Abstract

The most successful social media for buying and selling activities is Instagram due to its ability to provide product content with a more attractive appearance so that users can be more comfortable when using it. This article discusses marketing communication patterns and consumer behavior during virtual shopping. This study uses an interpretive paradigm with a qualitative approach. Using a cyber media analysis, this study indicates that even through online buying and selling transactions, the pattern of marketing communication among the @kupang_kpopstuff admin and followers remains interactive. The admin utilized a digital catalog to reduce promotional costs. Meanwhile, consumer behavior is grouped into the 5A path, starting from the Aware stage, in which potential buyers were aware of the existence of @kupang_kpopstuff as a digital platform that provides K-Pop products. In the following stage, Appeal when prospective buyers are interested and eventually, follow Instagram @kupang_kpopstuff. The next consumer behavior was Ask; Followers searched for information by utilizing digital catalogs in the Instagram account. After that, followers took an attitude and or action (Act) to buy a product or not. The final stage of consumer behavior is Advocate where followers recommend K-Pop products to other people, especially other K-Pop fans. 
PENGETAHUAN E-WASTE YANG DIPENGARUHI OLEH MEDIA, WORD-OF-MOUTH, PENGGUNAAN MEDIA SOSIAL Muhammad Fadhlullah; Yanuar Luqman
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.23569

Abstract

The e-waste issue is an important issue that must be discussed in communication science studies. Environmental communication related to e-waste issues has not received attention and needs to be discussed in more detail. Transmission of communication through media channels is related to influencing public knowledge regarding e-waste issues and its management practices. Efforts to be exposed to news, word-of-mouth communication, and social media usage are expected to influence public knowledge regarding this environmental issue. This research aims to determine and explain the influence of news exposure, word-of-mouth communication, and social media usage on increasing e-waste knowledge among students in Semarang City. The research was conducted using a survey method with an explanatory quantitative approach on a sample of 100 respondents with data analysis using multiple linear regression analysis. The partial research results show that news exposure has a positive influence on increasing e-waste knowledge, word-of-mouth communication does not have a positive impact on improving e-waste knowledge, and social media usage has a positive influence on increasing e-waste knowledge. News exposure, word-of-mouth communication, and social media usage simultaneously have a positive impact on improving e-waste knowledge. Intelligence programs and community empowerment efforts are needed so that the public can participate in e-waste management.
Pengaruh Konten Kreatif dan Kualitas Informasi Akun TikTok @pesonaindonesia Terhadap Minat Berwisata Arief Farhannail; Renty Yuniarti
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.22885

Abstract

Perkembangan teknologi saat ini berkembang sangat pesat dan menciptakan media baru dalam berkomunikasi dan menyebarkan informasi. Salah satu bentuk media baru tersebut yaitu media sosial seperti TikTok. TikTok merupakan salah satu media sosial yang paling fenomenal dan banyak digunakan di dunia. TikTok memiliki banyak konten kreatif dan informatif seperti konten pariwisata, kuliner dan lain-lain yang diunggah dan cukup berpengaruh terhadap pola perilaku pengguna. Tujuan dilakukan penelitian ini yaitu untuk mengetahui apakah konten kreatif dan kualitas informasi akun TikTok @pesonaindonesia berpengaruh terhadap minat berwisata serta seberapa besar pengaruhnya. Penelitian ini menggunakan metode penelitian kuantitatif eksplanatif dengan menggunakan teori S-O-R (Stimulus, Organism, Response) yang sesuai dengan fenomena penelitian di mana konten kreatif dan kualitas informasi berperan sebagai stimulus, pengikut dan penonton konten akun TikTok @pesonaindonesia berperan sebagai organism dan minat berwisata berperan sebagai response atau efek yang ditimbulkan serta menggunakan teknik pengambilan sampel non-probability sampling dengan menggunakan convenience sampling. Peneliti mengumpulkan sampel dengan cara menyebarkan kuesioner melalui googleform kepada pengikut akun TikTok @pesonaindonesia dengan pengukuran variabel menggunakan skala likert lima poin. Hasil penelitian menunjukkan bahwa konten kreatif dan kualitas informasi akun TikTok @pesonaindonesia memiliki pengaruh positif dan signifikan terhadap minat berwisata dengan besaran pengaruh tujuh puluh tujuh koma sembilan persen serta teknik analisis data menggunakan program SPSS versi dua puluh enam.
THE UTILIZATION OF DIGITAL MEDIA IN HEALTH COMMUNICATION IN INDONESIA Moehammad Iqbal Sultan; Andi Subhan Amir
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.22079

Abstract

The digital era has brought many changes in various aspects of life, including the health sector. Digital media is a health communication tool to disseminate information, education, and knowledge about health. Digital media plays an essential role in changing how people get and understand health information. This research article describes the use of digital media in health communication in Indonesia and how it has changed the traditional paradigm of delivering health information. A qualitative approach through literature review and in-depth interviews with stakeholders using digital media for health communication in Indonesia. These stakeholders include health practitioners, health app developers, digital health service users, and health communication experts. This article shows how digital media, such as websites, mobile apps, and social media, have improved people's health knowledge and behavior. The findings show that digital media have become important health information channels, facilitating interactions between healthcare providers and the public. However, challenges related to information reliability and digital literacy are of concern. Therefore, this study emphasizes the importance of ongoing efforts to improve digital literacy and ensure the reliability of health information disseminated through digital media.

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