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JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Published by Universitas Sam Ratulangi
ISSN : 23031174     EISSN : 26226219     DOI : https://doi.org/10.35794/emba.v10i2.39971
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
 1   2 
Search results for , issue "Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089" : 11 Documents clear
PENGARUH IMAGE, HARGA, IKLAN, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PASTA GIGI PEPSODENT DI KOTA MANADO Edbert, Steven; Tumbel, Altje; Tumbuan, Willem Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.068 KB) | DOI: 10.35794/emba.2.3.2014.5771

Abstract

Pasta gigi merupakan kebutuhan sehari-hari bagi setiap orang. Permintaan terhadap pasta gigi meningkat seiring dengan pertambahan jumlah penduduk. Pepsodent merupakan merek pasta gigi tertua di Indonesia dan sudah sangat dikenal oleh masyarakat. Konsumen cenderung membeli produk yang memiliki image baik. Image tersebut terbentuk dari harga, iklan dan kualitas yang diketahui oleh konsumen. Penelitian ini bertujuan untuk menganalisis image, harga, iklan, dan kualitas produk  terhadap keputusan pembelian konsumen produk pasta gigi Pepsodent di kota Manado. Jenis penelitian yang digunakan adalah penelitian asosiatif yang didalamnya menjelaskan pengaruh antar variabel. Teknik analisis yang digunakan adalah uji validitas, reliabilitas, asumsi klasik dan hipotesis serta analisis linear berganda. Populasi penelitian ini adalah warga kelurahan Teling Atas dimana sampel yang digunakan sebanyak 105 responden, dengan menggunakan metode accidental sampling. Hasil analisis secara simultan menunjukkan bahwa image, harga, iklan, dan kualitas produk berpengaruh terhadap keputusan pembelian. Secara parsial, kualitas produk berpengaruh secara signifikan terhadap keputusan pembelian. Namun image, harga, dan iklan tidak berpengaruh signifikan. Manajemen PT. Unilever sebaiknya tetap mempertahankan kualitas produk karena kualitas sangat mempengaruhi keputusan pembelian konsumen. Kata kunci: image, harga, iklan, kualitas, keputusan pembelian
THE INFLUENCE OF JOB STRESS, JOB ROTATION, AND FEEDBACK ON PUBLIC SERVICE MOTIVATION AT SERVICE OFFICE OF STATE PROPERTY AND AUCTION (KPKNL) MANADO Moningka, Sheila
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.804 KB) | DOI: 10.35794/emba.v2i3.5751

Abstract

Indonesian people has been interested to become civil servant for several years. The data of Civil Servants in Indonesia is more than 4 million, compare to the number of entrepreneurs in the range of 3 million. Being a civil servant is appealing because of the facilities and the retirement security. This view tends to lead to the supposition that the motivation of civil servants is a matter of the materials. This research designed to analyze the influence of internal motivation for public service, which derived from individual aspect in job stress, organization aspect in job rotation and from environment in feedback. This is a quantitative research that associative with multiple linear regression analysis technique. The population in this study is the civil servants at Service Office of State Property and Auction (KPKNL) Manado, whereas the respondents are 37 people. The result of this research shows that there is significant simultaneous and partial influence of Job Stress, Job Rotation and Feedback on Public Service Motivation at Service Office of State Property and Auction Manado. Therefore, organizations should also consider the interests of civil servants in the decision making process and as civil servants to manage time to maximize their work. Keywords: stress, rotation, feedback, motivation
ANALYTICAL HIERARCHY PROCESS APPROACH ON CONSUMER PREFERENCES IN SUPERMARKET SELECTION FRESHMART, MULTIMART AND HYPERMART Purnomo, Kharies Dwi Manossoh
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.348 KB) | DOI: 10.35794/emba.2.3.2014.5756

Abstract

Consumer play an important role in modern retail business. Without consumer, the modern retail business can’t survive. The individual consumer has their own set of preferences and determination of these is based upon culture, education, and individual tastes. Supermarket must identify what consumer want because in Manado consumer face a lot of choice in selecting supermarket. This research purpose is to analyzed factor that influence consumer preferences in supermarket selection, identify which supermarket people choose the most and each supermarket key strength.This research used the Analythical Hierarchy Process (AHP) in processing the data. Population in this research is people in Manado who has experience in shopping at Freshmart, Multimart, and Hypermart. The sample of this research is 50 respondents of simple random sampling. The result have shown the most criterion that influence consumer when selecting the supermarket is product quality and brand image is the least criterion that influence consumer when selecting supermarket. Freshmart become the most preffered supermarket chosen by consumer. Location, product quality, and product variety are the key strength of each supermarket. Finally, every supermarket in Manado must give more attention to product quality, location and price as the most influence criteria when people decide to shop at supermarket.   Keywords : consumer preferences, supermarket selection
KUALITAS PRODUK DAN KUALITAS PELAYANAN PENGARUHNYA TERHADAP KEPUASAN PELANGGAN KARTU PRABAYAR TELKOMSEL Saleleng, Nia C. M.; Kojo, Christoffel; Karuntu, Merlyn
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.582 KB) | DOI: 10.35794/emba.2.3.2014.5773

Abstract

Bisnis operator seluler dari tahun ke tahun terus meningkat seiring perkembangan zaman. Sebagai usaha untuk menciptakan kepuasan pelanggan, maka provider seluler harus menyusun strategi yang akurat, diantaranya adalah dengan meningkatkan kualitas produk dan kualitas pelayanan. Tujuan penelitian adalah untuk mengetahui pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan kartu prabayar Telkomsel pada masyarakat Kelurahan Bahu. Penelitian ini menggunakan metode penelitian asosiatif. Sampel yang digunakan sebanyak 100 responden dari populasi sebanyak 1993 orang di Kelurahan Bahu, dengan menggunakan metode accidental sampling. Teknik analisis data menggunakan analisis regresi linier berdanda, uji asumsi klasik dan uji goodness of fit. Hasil penelitian menunjukkan secara simultan kualitas produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara parsial kualitas produk dan kualitas pelayanan berpengaruh terhadap kepuasan pelanggan. Manajemen PT. Telkomsel sebaiknya lebih meningkatkan kualitas produk, yang menciptakan inovasi-inovasi baru dan memperhatikan peran dari kualitas pelayanan agar dapat meningkatkan jumlah pelanggan yang akan berdampak positif bagi peningkatan pendapatan.   Kata kunci: kualitas produk, kualitas pelayanan, kepuasan pelanggan.
THE IMPACT OF WORKFORCE DIVERSITY ON FIRM PRODUCTIVITY AT SERVICE OFFICE OF STATE PROPERTY AND AUCTION (KPKNL) MANADO Rumerung, Chrisdy; Pangemanan, Sifrid S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.84 KB) | DOI: 10.35794/emba.2.3.2014.5750

Abstract

Workforce diversity is a mix of people within a workforce who are considered to be, in some way different from those in the prevailing constituency. Organizations have recognized the importance of embracing policies and practicing to diversity their workforces because it helps enhance competitiveness, build talent, expand organizational capabilities, and enhance access to markets like diverse customer bases. The benefits of diversity are achieved by acknowledging the strengths diversity can bring to organization. Service office of state property and auction (KPKNL) Manado is one of firm in Manado as one of base of workforce diversity that come not just from Manado but also from outside Manado. KPKNL Manado became representative for firm that haves foundation of workforce diversity. The objective of this research is to analyze factors workforce diversity on firm productivity especially in KPKNL Manado. Research method that had been used for this research is associated with multiple linear regression analysis technique. The population in this research is all employees at KPKNL Manado with sample as many as 36 respondents. This shows that workforce diversity (age diversity, educational diversity and gender diversity) has impact toward firm productivity and age diversity is the most significant factor that affects to firm Productivity at KPKNL Manado.  Keywords: workforce diversity, firm Productivity
COMPARISON ANALYSIS OF CONSUMER PERCEPTION BETWEEN I-PHONE 5S AND SAMSUNG GALAXY S5 Akim, Lirvi Livana Wenas; Tielung, Maria
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.685 KB) | DOI: 10.35794/emba.2.3.2014.5774

Abstract

The Development of business today has brought the business itself into a very tight competition to gain the attention of customers. Samsung and Apple are two companies that have very attractive products when compared with other brands in the industry. The purpose of this study is to compare the quality, value and company Reputation between i-Phone 5S and Samsung Galaxy S5 to know the difference of Consumer Perception of each product. This research is a comparison type. This research is a quantitative method since using questionnaire as a tool to gather data and analysis. The populations observed are young generation in Manado with sample 100 respondents. This research analyzes about the compare means with independent samples T-test between i-phone 5S and Samsung Galaxy S5 based on quality, value and company reputation. The result shows that are a mean different between i-phone 5S and Samsung Galaxy S5, and it’s supported by level of significant. In terms of value and company reputation, consumers more interested of value and company consumers more interested of value and company reputation of i-Phone 5S. The management of smartphone company has to provide a good quality product, good value and good company reputation.   Keywords: quality, value, company reputation
THE IMPACT OF SOCIAL MEDIA ON STUDENT ACADEMIC PERFORMANCE OF INTERNATIONAL BUSINESS ADMINISTRATION PROGRAM IN SAM RATULANGI UNIVERSITY MANADO Kamuh, Dea
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.979 KB) | DOI: 10.35794/emba.2.3.2014.5754

Abstract

Nowadays is the era of globalization and rapid development of science and technology are increasingly sophisticated. Internet is one of the results of sophistication and advancement of science and technology men-made. Social media is one of the functions of the internet. Many of problems caused social media in real life, especially real impact on the world of education. This research is designed to analyze the three proponents including social influence, time spending and social lifestyle on student academic performance of international business administration program in Manado. This research is a quantitative research that associative with multiple linear regression analysis technique. The population in this study is student of IBA, with sample of 100 respondents using simple random sampling. The result of this research shows that there is significant simultaneous and partial influence of social influence, time spending and social lifestyle on student academic performance of IBA Program in Sam Ratulangi University Manado. Therefore, to enhance the development of Student Academic Performance of IBA Program the students should create a balance between using the social media and academic activities.   Keywords: time, social lifestyle, academic performance
BAURAN PROMOSI PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA DI PT. HASJRAT ABADI Kaeng, Agustina M.; Mananeke, Lisbeth; Lumanauw, Bode
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.173 KB) | DOI: 10.35794/emba.2.3.2014.5775

Abstract

Menjamurnya dealer motor yang ada, hal ini membuat konsumen semakin selektif dalam menentukkan pilihannya, maka perusahaan harus menyusun strategi yang akurat, diantaranya adalahdengan meningkatkan penjualannya. Tujuan penelitian iniadalah untuk mengetahui pengaruh bauran promosi terhadap keputusan pembelian motor Yamaha di PT. Hasjrat Abadi Cabang Paniki Bawah. Penelitian ini menggunakan metode penelitian asosiatif. Sampel yang digunakan sebanyak 100 responden dari populasi pengguna motor Yamaha sebanyak 1023 orang, dengan menggunakan metode accidental sampling. Teknik analisis data menggunakan analisis regresi linier berganda, uji asumsi klasik dan uji goodness of fit. Hasil penelitian menunjukkan secara simultan periklanan, promosi penjualan, pemasaran langsung, penjualan pribadi dan hubungan masyarakat berpengaruh positif dan simultan terhadap keputusan pembelian.Secara parsial periklanan, promosi penjualan, pemasaran langsung, penjualan pribadi dan hubungan masyarakat berpengaruh terhadap keputusan pembelian. Manajemen perusahaan sebaiknya terus menyempurnakan dari kualitas produk secara keseluruhan dengan membuat inovasi-inovasi baru agar dapat meningkatkan penjualan sehingga dapat menentukan strategi pemasaran yang baik demi kemajuan perusahaan. Kata kunci: periklanan, promosi penjualan, pemasaran langsung.
ANALISIS KOMITMEN ORGANISASI, PENGEMBANGAN KARIR DAN PEMBERDAYAAN TERHADAP KEPUASAN KERJA PADA KANTOR BADAN PENGELOLA PERBATASAN KEPULAUAN SANGIHE Tilaar, Ricky; Mekel, Peggy Adeline; Tarore, Rita N.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.466 KB) | DOI: 10.35794/emba.v2i3.5752

Abstract

Sumber daya manusia memiliki kontribusi besar dalam pencapaian tujuan organisasi. Kepuasan kerja yang tinggi merupakan dampak dari usaha sumber daya manusia. Komitmen organisasi yang tepat, dan di dukung dengan pengembangan karir dan pemberdayaan terhadap sumber daya manusia mampu memberikan tingkat kepuasan kerja yang baik bagi suatu organisasi. Tujuan penelitian ini adalah untuk mengetahui pengaruh komitmen organisasi, pengembangan karir dan pemberdayaan terhadap kepuasan kerja pada Kantor Badan Pengelola Perbatasan Kepulauan Sangihe. Metode penelitian asosiatif dengan pendekatan penelitian lapangan (field research) dengan tehnik analisis data regresi linier berganda dan uji asumsi klasik. Populasi dan sampel dalam penelitian ini sama yaitu 56 responden. Hasil penelitian dapat disimpulkan bahwa komitmen organisasi, pengembangan karir, dan pemberdayaan secara simultan dan parsial  berpengaruh terhadap kepuasan kerja. Sebaiknya komitmen organisasi yang didukung peran pimpinan Badan Pengelola Perbatasan Kepulauan Sangihe lebih di perkuat agar pegawai memiliki tingkat kesadaran tinggi untuk mencapai potensi dan kinerja kerja lebih baik. Pegawai Kantor Badan Pengelola Perbatasan Kepulauan Sangihe juga perlu meningkatkan kesadaran dalam menaati dan mematuhi setiap peraturan yang ada. Kata kunci: rasio likuiditas, jumlah kredit, profitabilitas
THE EFFECT OF PRODUCT INVOLVEMENT AND SOCIAL INFLUENCE ON ONLINE IMPULSE BUYING OF IBA STUDENTS Bukidz, Rocky San Seaver; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.496 KB) | DOI: 10.35794/emba.2.3.2014.5755

Abstract

The internet users in Indonesia is growing every year. Internet users use internet for various purposes one of them is for shopping. Students are one of the most active in using internet. Students especially in Manado city is known to actively use internet and have a consumptive lifestyle, thus it has a tendency for online impulse buying behavior. IBA’s students are the part of the students in Manado city. There are some factors which affect online impulse buying some of them are product involvement and social influence. The main objective of this research is to determine the effect of product involvement and social influence on online impulse buying partially and simultaneously. This research used associative method with technique analysis is multiple regression analysis. The population in this research is all of the students of IBA program in Sam Ratulangi University who ever buy online products impulsively, whereas sample of respondents are 100 respondents. The result of this study shows that product involvement and social influence affect on online impulse buying simultaneously and partially. This study suggest to the marketers to continue develop online products that have relevance or relationship with the customer and also continued intensively to do promotions in social media.   Keywords: involvement, social influence, impulse buying

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123 Vol 3, No 3 (2015): Jurnal EMBA, HAL 1004 - 1125 Vol 3, No 2 (2015): Jurnal EMBA, HAL 1008 - 1123 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1204- 1323 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1072- 1203 Vol 3, No 3 (2015): Jurnal EMBA, HAL 878 - 1003 Vol 3, No 2 (2015): Jurnal EMBA, HAL 884- 1007 Vol 3 (2015): Jurnal EMBA, HAL 1126 - 1265 Vol 3, No 1 (2015): Jurnal EMBA, HAL 951- 1071 Vol 3, No 3 (2015): Jurnal EMBA, HAL 744 - 877 Vol 3, No 3 (2015): Jurnal EMBA, HAL 608 - 743 Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607 Vol 3, No 3 (2015): Jurnal EMBA, HAL 363 - 482 Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362 Vol 3, No 3 (2015): Jurnal EMBA, HAL 119 - 240 Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118 Vol 3, No 2 (2015): Jurnal EMBA, HAL 758- 883 Vol 3, No 2 (2015): Jurnal EMBA, HAL 629- 757 Vol 3, No 2 (2015): Jurnal EMBA, HAL 375-499 Vol 3, No 2 (2015): Jurnal EMBA, HAL 247- 374 Vol 3, No 2 (2015): Jurnal EMBA, HAL 124- 246 Vol 3, No 1 (2015): Jurnal EMBA, HAL 841- 950 Vol 3, No 1 (2015): Jurnal EMBA, HAL 717- 840 Vol 3, No 1 (2015): Jurnal EMBA, HAL 592- 716 Vol 3, No 1 (2015): Jurnal EMBA, HAL 474- 591 Vol 3, No 1 (2015): Jurnal EMBA, HAL 358- 473 Vol 3, No 1 (2015): Jurnal EMBA, HAL 231- 357 Vol 3, No 1 (2015): Jurnal EMBA, HAL 118- 230 Vol 3, No 1 (2015): Jurnal EMBA, HAL 001- 117 Vol 3 (2015): Jurnal EMBA, HAL 500- 628 Vol 2, No 3 (2014): Jurnal EMBA, HAL 1686 - 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475 Vol 1, No 3 (2013): JURNAL EMBA, HAL 339-445 Vol 1, No 3 (2013): Jurnal EMBA, HAL 233 - 354 Vol 1, No 3 (2013): JURNAL EMBA, HAL 230-338 Vol 1, No 3 (2013): Jurnal EMBA, HAL 118 - 232 Vol 1, No 3 (2013): JURNAL EMBA, HAL 110-229 Vol 1, No 3 (2013): Jurnal EMBA, HAL 001 - 117 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1 - 115 Vol 1, No 3 (2013): JURNAL EMBA, HAL 1-109 Vol 1, No 4 (2012): Jurnal EMBA, HAL 116 - 234 More Issue