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INDONESIA
Jurnal Bisnis dan Manajemen
Published by Universitas Padjadjaran
ISSN : 14123681     EISSN : 24424617     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis dan Manajemen (JBM), with ISSN 1412 - 3681 (printed) and ISSN 2442 - 4617 (Online), is published by LMFE Faculty of Economics and Business Universitas Padjadjaran. JBM is published twice a year (every March and September).
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 21, No 2 (2020): September 2020" : 6 Documents clear
SMES’ E-COMMERCE ADOPTION TOWARDS CONSUMER EXPERIENCE Nuryanti Taufik; Faizal Haris Eko Prabowo; Allicia Deana Santosa; Andina Eka Mandasari
Jurnal Bisnis Manajemen Vol 21, No 2 (2020): September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v21i2.373

Abstract

This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is Structural Equation Modeling. The sample size in this study is 205 respondents who have made transactions on the fashion SME e-commerce websites. The results showed that the better the adoption of e-commerce carried out by SMEs fashion, the better it is in providing a good experience for consumers, which ultimately made consumers repurchase on the website. This study provides new measurements of consumer responses in the form of experience after using SME e-commerce websites.
LOCATION-BASED ADVERTISING: INTRUSIVENESS AND IRRITATION Senny Handayani Suarsa
Jurnal Bisnis Manajemen Vol 21, No 2 (2020): September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v21i2.348

Abstract

Location-based Advertising (LBA) is a marketing strategy using cellular devices such as smartphones to offer products to potential customers at the nearest sales or service location. Intrusiveness and irritation are disorders that appear in the LBA. The conceptual framework of the research is built on the Advertising Avoidance Theory. Data collection was carried out with a self-administered survey involving 356 Politeknik Pos Indonesia students. The results showed that Intrusiveness and Irritation had a positive and significant effect on consumer attitudes toward LBA messages. Meanwhile, Intrusiveness has a negative and significant impact on consumer purchase intention, while irritation has a positive and significant impact on purchase intention. The more positive consumer attitudes towards LBA, the more positive the consumer's intention to buy.
IMPACT OF INCOME, CONSUMPTION, SAVING, AND NUMBER OF ZAKAT MANAGEMENT ORGANIZATIONS ON THE ZAKAT FUND COLLECTION Deru R Indika; Sarah Nur Fauziyyah Himawan; Egi Arvian Firmansyah
Jurnal Bisnis Manajemen Vol 21, No 2 (2020): September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v21i2.499

Abstract

The good and responsible use of zakat funds can benefit the entire community. As the Muslim-majority country, Indonesia had the zakat potential of around 217 trillion rupiahs (in 2017). However, the realization of zakat fund collection was only 1.8% or around 4.1 trillion rupiahs. The same thing also happened primarily in the province of West Java, which could only collect zakat funds of around 2% of its entire zakat potential of 17.6 trillion rupiahs. This research aims at analyzing the factors affecting the collection of zakat funds in the cities of West Java. The data used in this research is the secondary data (from 2011-2017), acquired from the Central Bureau of Statistics (BPS), The Ministry of Religion, and BAZNAS (Nasional Zakat Agency). The data is analyzed using the Multiple Linear Regression Model and Generalized Least Squares (GLS) or Random Effect Method. The results of this research show that income, consumption, and the number of Zakat Management Organizations have a positive and significant effect on the zakat fund collection while saving has a negative and insignificant effect on zakat fund collection in West Java.
MULTIGROUP ANALYSIS IN SUPPLY CHAIN PERFORMANCE Erna Mulyati
Jurnal Bisnis Manajemen Vol 21, No 2 (2020): September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v21i2.466

Abstract

This study aims to examine differences in private and government third-party logistics companies in Indonesia in terms of improving supply chain performance. In this research, supply chain performance testing is influenced by collaboration, radical innovation, and incremental innovation. The sample used is the third-party logistics industry in West Java and DKI Jakarta, totaling 100, which is divided into private third-party logistic companies and government-owned third-party logistics companies. The results showed that there are differences in the effects of collaboration. There is supply chain performance where there are differences in the influence of collaboration and radical innovation on supply chain performance between private companies and government. There is no difference in the influence of collaboration and incremental innovation on supply chain performance between private companies and the government. The findings of this study indicate that radical and incremental innovation acts as a partial mediation on the effect of collaboration on supply chain performance in private and government companies.
MARKET ATTRACTION AND CAPABILITY FACTORS IN IMPROVING MARKETING PERFORMANCE THROUGH STRATEGIC DEVELOPMENT Rahayu Kusumadewi
Jurnal Bisnis Manajemen Vol 21, No 2 (2020): September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v21i2.482

Abstract

Private universities have high competition and demand to show their quality and reliable competitiveness. This research aims to analyze the attraction factor of private universities and their capabilities in supporting the development of marketing strategy and performance. This research applied a quantitative model with descriptive and verification analysis, and the used analytical tool is the SEM analysis model. The sampling technique is cluster proportional random sampling covering respondents from the stakeholders of the private university in West Java. The research findings prove that the attraction and capability factors have a significant influence on strategy, and the strategy has an effect on marketing performance, and the development of strategic planning as a strategic guideline in achieving the organization’s vision and mission, which in turn can realize superior marketing performance.  Moreover, this study reveals that the capacity factor has an essential influence on private universities, in particular, when paying attention to the dynamic aspects of technology and information development. Technology and information have a very significant role in realizing the superior quality of universities and can build their perceptions in the community. Another important finding is that the capacity factor has a stronger effect than the attraction factor. That is, the capability factors consisting of resources, management systems, financial strength, infrastructure support, and information technology ownership have a very strong influence in determining marketing performance.
EFFECT OF TOURIST CHARACTERISTICS AND RESOURCES ON IMAGE: STUDY OF CILETUH GEODIVERSITY AREA SUKABUMI Ernie Tisnawati Sule
Jurnal Bisnis Manajemen Vol 21, No 2 (2020): September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v21i2.491

Abstract

Ciletuh Geopark, located in Sukabumi regency, is one of the promising tourist destinations in West Java. This research aims to explore the effect of tourist characteristics and resources on the image of Ciletuh Geopark. This research is quantitative, employing a time horizon of cross-sectional. The analysis unit of this research is visitors at the geodiversity area of Ciletuh, while the observation unit is the visitors or tourists visiting this area at the end of 2019. The sample of this study is 100 visitors. The partial least square (PLS) is used for analyzing the causal relationship between variables. The research results show that tourist characteristics and resources affect the image.  Resources have a more substantial effect than the tourist characteristics do. This study implies that the management of Ciletuh Geopark needs to pay more attention to developing and managing the resources, primarily the natural resources, cultural resources, and human resources. Besides, this effort needs to be supported by the understanding of tourist characteristics. Hence, the image of the destination will be enhanced.

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