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INDONESIA
International Research Journal of Management, IT & Social Sciences
Published by International Journal of Collage & University
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Arjuna Subject : -
Articles 2 Documents
 1 
Search results for , issue " Vol 4 No 6: November 2017" : 2 Documents clear
Increase the Attractiveness of Local Fruits to the Buying Intention of Hedonic Consumers in Bali Korry, Putu Dyah Permatha; Yulianti, Ni Made Dhian Rani; Yunita, Putu Irma
International Research Journal of Management, IT & Social Sciences Vol 4 No 6: November 2017
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v4i6.566

Abstract

In order to improve the competitiveness of local fruits in Bali in particular and Indonesia in general against imported fruits, especially for hedonic consumers, appropriate strategies and policies are needed in the development and strengthening of the market. So the purpose of this research was: 1). To know the influence of labeling to the buying intention of local fruit on hedonic consumers in Bali. 2) To know the influence of brand image to consumer buying intention of local fruit on hedonic consumers in Bali. 3). To know the influence of packaging on the buying intention of local fruit on the hedonic consumer in Bali. This research was conducted on local and imported fruit consumers in Bali. The research location is in fruit shops, supermarkets and traditional markets that sell local and imported fruits in Bali Province. This data is obtained by using survey method, that is by distributing questionnaires to the respondents. Data were analyzed by using multiple linear regression analysis methods by using SPSS program version 20.0 for windows. The result of SPSS test shows that labeling has a positive and significant influence on consumer buying intention (B = 0.257; t = 3.208; p <0,05), brand image have positive and significant influence on consumer buying intention (B = 0.550; t = 8.507; p <0.05), while packaging has a positive but not significant effect on consumer buying intention (B = 0.055; t = 0.576, p <0.05), and its Adjusted R Square Value of 0.454 which means that labeling, brand image , and packaging able to explain variation of consumer buying intention variable equal to 45.4% and the rest equal to 54.6% explained by other variables outside model. These results show that Hypotheses 1 and 2 are supported, whereas hypothesis 3 is not supported. Hypothesis 3 is not supported means the packaging variable has no influence on consumer buying intention.
Sustainability Practices As A Competitive Edge In Five Star Hotels Of Delhi: A Study on Manager’s Perception Mathur, Shweta; Khanna, Kavita
International Research Journal of Management, IT & Social Sciences Vol 4 No 6: November 2017
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v4i6.556

Abstract

The study aims to conduct an analysis describing the sustainable strategy available for hotels, evaluating its potential to create competitive advantage and exploring how its implementation influences other actors in the industry specifically and the whole area development generally. For the purpose of this study Delhi has been chosen with focus on the Five star and Five star Deluxe Hotels of the city. A survey was conducted with the employees working in 15 Five star and Five star Deluxe Hotels in Delhi. According to the analysis, the sustainable efforts of the hotel include environmental, social and economic initiatives. The results of the survey highlighted the sustainability practices that are being adopted and the extent of their implementation by these hotels. It also showed the relationship between hotel’s sustainability practices and employees’ satisfaction. Furthermore, the study has explored the ability of sustainable efforts to create unique reputation for the hotel which may enable it to gain competitive edge. The latter, in turn, attracts the business customers who consider sustainable hotel as valuable partner for their own reputation. All in all, as the sustainability practices enhance the profitability, it is considered a source of completive advantage.

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