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INDONESIA
Jurnal EMT KITA
ISSN : 25797972     EISSN : 25496204     DOI : -
Core Subject : Economy,
The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such as People's Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Strategic Marketing and Decision Making and Negotiation.
Arjuna Subject : -
Articles 713 Documents
Analisis Faktor Yang Mempengaruhi Permintaan Ayam Ras Pedaging di Kota Makassar Meltyn, Maria Mediatrix Masny; Rahim, Abd.; Samsir, Andi; Kamaruddin, Citra Ayni; Hastuti, Diah Retno Dwi
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2516

Abstract

This study aims to determine the factors that influence the demand for broiler chicken in the city of Makassar. The sampling method in this study used a purposive sampling method with a sample size of 100 respondents. The results showed that the variable price of broiler chicken, price of fish, number of family members and consumer income simultaneously had an influence on the demand for broiler chicken in Makassar City and partially, the variable price of broiler chicken, number of family members and consumer income has an influence on the demand for broiler chicken in Makassar City.
Sistem Forecasting Perencanaan Produksi dengan Metode Single Exponential Smoothing Pada Home Industry Tempe Putera Sejahtera Audinasyah, Chika Syifa; Solehudin
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2589

Abstract

Home Industry Tempe Putera Sejahtera is an attempt to produce tempeh which is located in Lemah Abang, Karawang. The purpose of this study is to know and predict the amount of tempe production in the next period. The method used for this research is Single Exponential Smoothing and the method used to measure the accuracy of the forecasting is the Mean Absolute Deviation (MAD), the Mean Square Error (MSE) and the Mean Average Percentage Error (Mape). The result of this study was the smallest number of values ​​in MAD by 73.75, the smallest number of values ​​in MSE was 5,738 and the smallest number of values ​​in the MAPE was 2.92%. The results show the effectiveness of the Single Exponential Smoothing method in providing accurate predictions for tempe production, helping businesses in optimizing production planning and minimizing waste.
Manajemen Perpajakan: Analisis Perencanaan Pajak Pertambahan Nilai di Indonesia (Kajian Literatur) Nariswari, Anindya; Ardelia, Sarah Selli; Wahono, Puji; Pahala, Indra
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2607

Abstract

Tax planning for Value Added Tax (VAT) in Indonesia is an important important aspect in managing company tax obligations efficiently. This study examines various VAT tax planning strategies, including the crediting of input tax, evaluation of VAT compensation, delaying the issuance of tax invoices, purchases from PKP sellers, and technical implementation. Through the application of these strategies, companies can reduce tax burdens legally, increase operational efficiency, and increase profitability. Research not only highlights the importance of tax planning in reducing tax obligations, but also provides practical guidelines to assist companies in managing their tax obligations more efficiently and effectively. In addition, research also shows how companies can use various tax incentives provided by the government to achieve these goals. The results of the study are known that strategic tax planning for VAT in Indonesia involves the use of tax incentives, ensuring the structure of transactions is optimized, and comply with relevant government laws and government policies related to VAT. Through effective VAT tax planning, companies can streamline their tax management, reduce tax burdens legally, and ultimately increase efficiency and profitability.
Pengaruh Kompensasi, Disiplin Kerja, Lingkungan Kerja, Terhadap Produktivitas Karyawan di PT. Sarana Bangun Pusaka Perdana, Reza Kresna; Waluyo, Dwi Eko
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2618

Abstract

The purpose of this study was to analyse the effect of compensation, work discipline, work environment, and leadership style on employee productivity at PT. Sarana Bangun Busaka. This research method is quantitative. In this study, the population used was the productivity of employees of PT. Sarana Bangun Pusaka. This research uses non-probability sampling. The sample was taken by purposive method. This study used a sample of 70 respondents. The data needed in this study is Primary Data. The data analysis technique is with the help of SPSS software. The results of this study are Employee productivity gets a significant effect partially from compensation. Employee productivity has a significant effect partially on work discipline. Employee productivity gets a significant effect partially from the work environment. Employee productivity does not get a significant effect partially from leadership style. Simultaneously the value of employee productivity is influenced by compensation, work discipline, work environment, and leadership style.
Pengaruh Brand Image, Brand Trust, dan Healthy Lifestyle Terhadap Minat Beli Mie Lemonilo Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Semarang Awaly, Ahmad Himam; Oktoriza, Linda Ayu
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2619

Abstract

This study seeks to examine how Brand Image, Brand Trust, and Healthy Lifestyle impact the purchasing interest of Lemonilo Noodles among students enrolled at the Faculty of Economics and Business, Dian Nuswantoro University, Semarang. Utilizing quantitative data, the study employs a purposive sampling technique, distributing both online questionnaires via Google Form and offline surveys to Lemonilo Noodles consumers within the aforementioned academic community. The sample size, determined through the Lemeshow formula, was set at a minimum of 96.04 respondents, rounded up to 100. The data collected underwent validation and reliability tests using SPSS. Subsequently, the research addressed basic assumptions, followed by classical assumption testing. T-tests, simultaneous tests (F), and determination tests were then conducted. The findings indicate that Brand Image, Brand Trust, and Healthy Lifestyle individually and collectively exert a positive and statistically significant influence on purchase intention. This underscores the importance of these factors in augmenting interest in Lemonilo Noodles products.
Perbedaan Persepsi Konsumen Terhadap Kegunaan dan Kemudahan Dari Situs Website dan Aplikasi Seluler Marriott Group Pange, Jessceline Eugenia; Nugroho, Agustinus
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2620

Abstract

As technology develops, big brand hotel companies such as the Marriott Group have created their own websites and mobile applications to facilitate customer reservations. This study aims to explore the differences in perceived usefulness and perceived ease of use between Marriott’s application and website. Using a descriptive quantitative approach, data were collected and analyzed to examine the relationship between variables. The sample comprised 200 Indonesian individuals who had made a reservation on either platform. Data were analyzed using SPSS with a comparison test to evaluate the hypotheses. The results indicate differences in user ease of access, navigation, and consistency of experience and information across platforms. While overall perceptions of usefulness and ease of use were similar, notable differences suggest the importance of focusing on these aspects in the development of Marriott's digital platforms to enhance User Experience.
Menganalisis Perbandingan E-commerce dan UMKM pada Mahasiswa Sekolah Vokasi IPB University Zahra, Afnan; Bintang, Denty Nirwana; Barus, Irma Rasita Gloria; Fami, Amata
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2662

Abstract

The rapidly developing digital economic context, including Indonesia, has changed the global business landscape. Understanding the preferences and involvement of the younger generation, especially students, is crucial. This research aims to compare the preferences and involvement of IPB University Vocational School students in the use of E-commerce and involvement in Micro, Small, and Medium Enterprises (MSMEs). This research uses a quantitative method, with a survey conducted using a questionnaire of 32 students to obtain students' perspectives and experiences regarding comparing e-commerce and MSMEs. The data collected was then analyzed to identify significant differences between students who were more likely to use E-commerce platforms for online shopping compared to those who preferred shopping in MSMEs. This research also digs deeper into the factors that influence student preferences and ways to optimize their potential in encouraging inclusive and sustainable economic growth
Strategi Pemberdayaan UMKM di Kabupaten Agam Mansur, Yuwarman
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2663

Abstract

This study describes the Strategy for Empowering Micro, Small, and Medium Enterprises (MSMEs) conducted by the Agam Regency Government through the Office of Cooperatives, Micro and Small and Medium Enterprises, Industry, and Trade. This is motivated by the existence of empowerment programs included in two patterns, namely the pattern of empowering development and empowerment patterns of assistance in efforts to enable MSMEs in Agam Regency. Researchers then compare what happens to business actors. Providing capital assistance, training, mentoring activities, and product promotion significantly empowers MSMEs in Agam Regency. In addition, the empowerment program carried out by the Agam Regency Government through the Office of Cooperatives, Micro and Small and Medium Enterprises, Industry, and Trade is in the form of the establishment of a business-owned business entity, providing a business gallery of business production, launching E-UMKM applications, formation of forums MSMEs, establish business partnerships and market expansion. The research method used is descriptive qualitative, providing an objective picture or explanation related to the empowerment of MSMEs by the Agam Regency Government. The results of this study indicate that the empowerment of MSMEs in Agam Regency in the form of programs included in the pattern of guidance and assistance has been effective and beneficial for business actors.
Analisis Pengaruh Harga, Kualitas Jasa, dan Promosi terhadap Kepuasan Pelanggan dalam Menggunakan Jasa Laundry (Studi Kasus pada Laundry Kilat Pak Edy di Bandar Lampung) Alfi, Dava Arifta; Barusman, Andoni Fornio
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2667

Abstract

This study aims to examine the effect of price, service quality, and promotion on customer satisfaction at Pak Edy's Express Laundry. Primary data were collected through interviews and questionnaires distributed to all customers of Pak Edy's Express Laundry. A purposive sampling technique was used to obtain a sample of 100 respondents. Descriptive analysis and multiple linear regression were conducted using SPSS 26 software. The results showed that price, service quality, and promotion positively affect customer satisfaction both partially and simultaneously. The service quality variable has the most significant impact on customer satisfaction compared to the other variables. This indicates that enhancing service quality can substantially increase customer satisfaction.
The Impact of Promotional Strategies on Customer Decisions to Save at PT Bank Sumut KCP USU Sebayang, Immanuel Edy Suranta
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2675

Abstract

This research examines how PT Bank Sumut KCP USU's promotion strategy affects customers' decisions to save. The study's population consists of 12,650 customers of PT Bank Sumut KCP USU. Using the Slovin formula, 100 participants were selected for the sample. The data analysis approach employed multiple linear regression analysis, including statistical tests (F, T, and determination coefficient) and tests for classical assumptions (normality, multicollinearity, autocorrelation, and heteroscedasticity). The normalcy test using Kolmogorov-Smirnov found that the data distribution is normal. There were no signs of heteroscedasticity, autocorrelation, or multicollinearity. The regression analysis revealed a partially positive and significant influence from advertising and direct marketing, and a partially positive but non-significant effect from sales promotion, public relations, and personal sales. An R-squared value of 0.488 indicates that the independent variables explain 48.8% of the variance in the dependent variable, with the remaining 51.2% attributed to factors not included in the regression model