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BISE: Jurnal Pendidikan Bisnis dan Ekonomi

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Published by Universitas Sebelas Maret

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Search results for , issue "Vol 4, No 2 (2018): Jurnal Pendidikan Bisnis dan Ekonomi" : 8 Documents clear

Analisis Faktor Bauran Pemasaran Terhadap Keputusan Pembelian Jamur Tiram Jati Nikmat Di Kota Semarang Septiawan Eka Maulana
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 4, No 2 (2018): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Penelitian ini bertujuan mengkaji proses pengambilan keputusan konsumen dalam membeli produk Jamur Tiram Jati Nikmat dan menganalisis faktor bauran pemasaran (produk, harga, tempat, dan promosi) yang paling dipertimbangkan konsumen dalam keputusan pembelian produk Jamur Tiram Jati Nikmat di Kota Semarang. Metode penelitian yang digunakan pada penelitian ini adalah metode survei. Lokasi penelitian dilakukan secara purposive sampling yang berlokasi di Swalayan Gelael dan Superindo di kota Semarang. Pengambilan responden penelitian dilakukan secara accidental sampling. Jumlah sampel yang diambil adalah adalah 100 orang. Analisis data menggunakan analisis trend dan analisis faktor. Analisis trend digunakan untuk mengetahui hasil penjualan dimasa yang akan datang. Analisis faktor digunakan untuk mengetahui faktor dominan dalam menjelaskan keputusan pembelian. Analisis faktor di uji secara statistik dengan menggunakan uji KMO (Kaiser Meyer Olkin), Measure of Sampling Adequacy and Bartlett’s Test. Hasil penelitian analisis trend menunjukkan bahwa swalayan Gelael memiliki persamaan Y= 365+ 5(X), swalayan Superindo Ngesrep memiliki persamaan Y= 391 + 11,5(X), swalayan Superindo Candi memiliki persamaan Y= 371 + 1(X), swalayan Superindo Majapahit memiliki persamaan Y= 459 + 11(X). Hasil analisis faktor menunjukkan bahwa ada 4 faktor yang menjadi pertimbangan dalam keputusan pembelian produk Jamur Tiram Jati Nikmat. Faktor I (33,646%), faktor II (15,451%.), faktor III (10,641%), dan faktor IV (8,665%. Variabel yang dipertimbangkan konsumen adalah pembelian produk Jamur Tiram Jati Nikmat, faktor I adalah warna jamur (0,864), faktor II adalah kenyamanan (0,850), faktor III adalah mekanisme pembayaran (0,753), dan faktor IV adalah ketersediaan jamur (0,764).

Pengaruh Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Koperasi Jasa Keuangan Syariah di Kabupaten Kendal Sulaiman Kurdi
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 4, No 2 (2018): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

The purpose of this research is to find out the existence of the influence of marketing mix; product, price, promotion dan place on the increase of sales in Sharia Financial Services Cooperative in Kendal District. The research was conducted on Cooperative Management; Chief of Cooperation/ Cooperative Secretary/ Country Lower, Cooperative Employees or Cooperative Members of the 8 Sharia Financial services Cooperative in Kendal District. Method used on this research is quantitative research. This research used data in form questionnaires given to 33 respondents. Data analysis used validity test and questionnaire reliability. The result tested using the double regression analysis with parameter test, model precision test and classic assumption. The validity and and reliability test stated that given questionnaires are valid and reliable. Data analysis result shown that product variable gave positive score to the increase of sales in Sharia Financial Services Cooperative in Kendal District. The effect of product is 5,616. Price variable gave positive score to the increase of sales in Sharia Financial Services Cooperative in Kendal District. The effect of price is 5,701. Promotion variable gave positive score to the increase of sales in Sharia Financial Services Cooperative in Kendal District. The effect of promotion is 6,633. Mean while place variable also gave positive to the increase of sales in Sharia Financial Services Cooperative in Kendal District. The effect of place is 4,665. The F-test and T-test state that marketing mix; product, price, promotion, and place variable have a significant and positive impact to the increase of sales in Sharia Financial Services Cooperative in Kendal District. From the result of analysis, it can be concluded that product, price, promotion, and place have a positive and significant impact to the increase of sales in Sharia Financial Services Cooperative in Kendal District. Really explained that on the four variables is 94,2% and the other 5,8% is explained by other variable out of this research.

Efektivitas Penerapan Model Attention, Relevance, Confidence, Statisfaction (ARCS) Berbantuan Video Tutorial Untuk Meningkatkan Keaktifan Dan Motivasi Belajar Peserta Didik Di SMK Negeri 1 Sukoharjo Jonet Ariyanto Nugroho; Sri Wahyuni
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 4, No 2 (2018): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

The research carried out is Classroom Action Research (Claasroom Action Reseacrh). In general, the purpose of the study was to measure the effectiveness of the application of Attention, Relevance, Confidence, Satisfaction (ARCS) models assisted by video tutorials to improve student loyalty and learning motivation in vocational schools, especially in marketing majors. The specific objectives of this research are: (1) Application of ARCS models in online marketing learning; (2) Making video tutorials for online learning; (3) Testing the effectiveness of ARCS models assisted by video tutorials on the validity and learning motivation of students in vocational schools especially in marketing; (4) Publication of research results in national journals.In this study, an analysis of the focus of the problems studied and design planning for making video tutorials for online marketing learning in vocational high schools and the effectiveness of the application of ARCS) models assisted by video tutorials using qualitative and quantitative approaches by following the implementation path as follows : (1) literature study, to draft the ARCS model and video tutorial; (2) field data collection and data circulation, are carried out to describe the learning and media models currently implemented; (3) Identifying Competency Standards, Online Marketing Syllabus for relevance in the application of ARCS models assisted by video tutorials; (4) Description and analysis of findings and effectiveness of the application of ARCS models assisted by video tutorials.The results showed that the application of ARCS models assisted by video tutorials on online marketing subjects in Vocational Schools was effective in increasing the activeness and learning motivation of students. This was marked by an increase in the students' loyalty to visual activities at 86.11%, oral activities at 83.33%, listening activities at 80.55%, and writing activities at 91.66%. In line with this, the effectiveness of the application of ARCS models with tutorial videos is also able to increase the learning motivation of students from very low criteria of 18.28% to 83.63 which is included in the very high criteria.

Evaluasi Kinerja Prodi Magister Pendidikan Ekonomi Melalui Tracer Study Mintasih Indriayu; Sudarno Sudarno; Kristiani Kristiani; Harini Harini
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 4, No 2 (2018): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

This study aims to find out (1) the existence of graduates and establish continuous communication and up date from graduates of the Masters in Economic Education; (2) identify competency profiles and skills of graduate stakeholders; (3) Knowing the relevance of implementing the curriculum to the needs of the labor market.The population of this tracer study activity is all graduates of the economic education master program from various generations and all companies / institutions / agencies / institutions both public or private where the graduates work. The samples used in this study are graduates who can be contacted face to face and via online (SMS, whatsapp, etc.)The results of the study are (1) The average length of alumni get a job for 5 months, while the old percentage of alumni get jobs <6 months by 69.57%, 6 - 12 months by 30.43%, and> 18 months by 0%; (2) Graduates work as lecturers at private universities as much as 30.43%, lecturers at state universities as much as 26.09%, teachers in government schools both civil servants and honorary teachers as much as 26.09%, teachers in private schools as much as 8.70%, government agencies as much as 4.35%, and private companies as much as 4.35%; (3) The alumni's work is 100% in accordance with the field of economic education; (4) Graduates constraints in finding work or while working are mastery in a foreign language (English), this is indicated by the results of a survey of 52.38% of graduates having difficulty finding work related to foreign language (English) mastery requirements. In addition, graduates who have worked also experienced the same thing, namely 71.74% said it was difficult to communicate in a foreign language (English); (5) Graduates provide input related to the learning process that should be carried out by MPE lecturers by way of discussion learning, this is indicated by the alumni's suggestion of 68.25% concerning discussion learning; (6) Graduates assess the canteen and photo facilities of coffee are less feasible to support lecture activities with a poor rating of 71.43%.

Macro environment analysis of automotive industry in Indonesia Donny Susilo
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 4, No 2 (2018): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bise.v4i2.25342

Indonesia remains attractive for economic study. Its development makes Indonesia interesting for investment with no exception to automotive industry. Indonesia is the country holding the biggest car purchase record South East Asian countries. There will be more challenges along with opportunities ahead therefore industrial analysis is required in order to help automotive players in Indonesia to prepare appropriate strategies for their sustainability and growth. In this paper, PEST analysis was utilized to identify politic, economic, social and technology environment of current Indonesia automotive industry and 5 Forces Michael Porter analysis was utilized to measure the industry attractiveness. It was founded out that there is potential in production growth because government intervened by promoting local content requirement policy for all OEMs (Original Equipment Manufacturers) to be fully implemented in 2019. The opportunity has also come from growth of financial industry since 65% of Indonesian people buy car by credit. Infrastructure development and government spending will also drive industry growth for specific category of vehicles. However control from government is still needed to balance the use of personal vehicle and mass transportation, otherwise it will result in more traffic problem, air pollution and decrease comfort in big cities such as Jakarta. While rivalry, threat of substitute and bargaining power of suppliers are high, bargaining power of buyer is low and threat of new entrant for automotive industry in Indonesia is medium considering high initial investment

ANALISIS RANTAI PASOK (Supply Chain) KEDELAI DI UD ADEM AYEM KECAMATAN PULOKULON KABUPATEN GROBOGAN Ahmad Dany Fadhlullah
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 4, No 2 (2018): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to analyze 1) the product flow, financial flow and soybean information flow at UD Adem Ayem and 2) the marketing margins and marketing efficiency of the supply chain at UD Adem Ayem. The research method used is a case study. Respondent determination method used is purposive sampling method for respondent intermediary traders at UD Adem Ayem and accidental sampling for farmer and consumer respondents. The analysis used is descriptive analysis and quantitative analysis by calculating marketing margins, marketing share and marketing efficiency. Research shows that there are 3 flows in the UD Adem Ayem soybean supply chain namely product flow, financial flow and information flow. UD Adem Ayem's supply chain has one soybean supply chain pattern, namely producers (soybean farmers), UD Adem Ayem (collectors), wholesalers and consumers and has three supply chain networks, namely large traders outside the sub-district, outside the district and outside Central Java province. Network 1's marketing margin is Rp. 710.00, network 2 is Rp. 1,485.00 and network 3 is Rp. 1,410.00. The marketing efficiency of UD Adem Ayem soybeans is efficient with Farmer ‟s network 1 share value of 89.55%, network 2 of 80.39% and network 3 of 81.20%.

Pengaruh Pendidikan Konsumen dan Tingkat Pendapatan Orang Tua Terhadap Perilaku Konsumsi Mahasiswa Program Studi Pendidikan Ekonomi FKIP UNS Sela Vitria Susilowati
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 4, No 2 (2018): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

The aims of this research are (1) to know a significant difference in student consumption behavior based on consumer education; (2) to know a significant difference in student consumption behavior based on parent's income level; (3) to know significant differences in student consumption behavior based on consumer education and income level of parents.The population in this research are students of Economic Education class of 2014-2017 which amounted 276 students. Sampling technique used in this research was proportional random sampling, so that there are 74 students selected to be samples. This research used quantitative method with comparative research. Data collected by questionnaire for consumer education and consumption behavior, while for income level data of parents collected by documentation. Analysis data technique used was two way anova.The results of this research are: (1) there is a significant differences in student consumption behavior based on consumer education. This is indicated by the value of F count 3.874> F Table with (p <0.05). (2), there is a significant difference in student consumption behavior based on the income level of the parents. This is indicated by the value of F count 5,315> F Table with (p <0.05). (3), there is a significant difference in student consumption behavior based on consumer education and income levels of parents. This is indicated by the value of F count 3.247> F Table with (p <0.05).

Financial Performance Analysis of SMEs Before and After Initial Public Offering (IPO) on the Indonesia Stock Exchange (IDX) Budi Wahyono
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 4, No 2 (2018): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

SMEs still face funding constraints. IPO is one of the efforts that can be done by SMEs to face this constraint. However, it is not yet known whether the financial performance of SMEs will increase after conducting an IPO. This study aims to analyze the financial performance of SMEs before and after the IPO. The sample of this study is SMEs that listed on the IDX in 2017, which is as many as five SMEs. SMEs financial performance is measured through three SMEs financial ratios, namely liquidity, solvability, and profitability. The paired sample t-test was used to compare the financial performance of SMEs before and after the IPO. The results showed that there is no significant difference in the financial performance of SMEs before and after the IPO. The results of this study provide recommendations for further research related to the valuation and performance of SME IPOs.

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