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INDONESIA
Indikator: Jurnal Ilmiah Manajemen & Bisnis
Published by Universitas Mercu Buana
ISSN : 25986783     EISSN : 25984888     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
INDIKATOR is a scientific journal of management and business published three times a year in January, April and August. The journal scope and focus are human resource management, marketing and finance.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 7, No 1 (2023)" : 12 Documents clear
The Impact of Brand Love, Customer Satisfaction, and Word of Mouth on Cosmetic Purchase Intention Gilang Pratama Hafiz; Zahwa Arsyi Maulida
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i1.17107

Abstract

This study was conducted to explore The Impact of Brand Love, Customer Satisfaction and Word of Mouth on Luxcrime Cosmetics Purchase Intention. The contribution of this research is expected to be able to add information at the theoretical/scientific level of marketing management and also provide an increase in Service Excellent in the cosmetic industry sector. Primary data in this study were collected through questionnaires with a total of 260 respondents who live in Jabodetabek and have purchased Luxcrime brand cosmetic products and used this product more than once. The data analysis technique used by researchers in this study is partial least squares structural equation modeling. The results of this study indicate that six of the seven proposed hypotheses are accepted, while Brand Image cannot affect Brand Love. To make brand marketing more effective, marketers need to be aware of the emotional component of the company. In addition, achieving the highest level of brand love for a cosmetic brand can be an innovation for long-term success. For further research, researchers can expand research both from the demographics of research locations in Indonesia.
Design of Performance Indicators in Warehouse Management Anindita Rahmalia Putri; Anindita Rahmalia Putri; Bayu Wahyudi
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i1.17843

Abstract

To maintain the continuity of product flow in the supply chain system, good warehouse management is needed. Dynamic market conditions are able to cause instability in the product flow. Moreover, there are many disruptions occur as technology continues to develop in Indonesia. This instability will indirectly affect the warehouse performance in a company. So, to minimize the effects of instability, it is necessary to design indicators that are used as a reference for designing mitigation strategies and as a controlling tool so that the company's growth is relevant to the objectives that have been created. In addition, these indicators can be used as a benchmark to improve the warehouse regularly.  So, this research aims to design performance indicators in warehouse management that can be used as a measurement reference to increase warehouse productivity. The result showed that there are 17 validated indicators which are categorized into 5 dimensions. These dimensions are 4 cost dimension indicators, 4 productivity dimension indicators, 3 quality dimension indicators, 4 time dimension indicators, and 2 utilization dimension indicators.

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