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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 40 Documents
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Search results for , issue "Vol 10, No 2 (2022)" : 40 Documents clear
WHAT MAKES BRANDS' SOCIAL MEDIA CONTENT SHAREABLE ON INSTAGRAM? A PROJECT TO IDENTIFY NG RADIO INSTAGRAM CONTENT ERROR Shafa Muthia Annajah; Lina Setiawati
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2507

Abstract

This project aim is to increase brand engagement on NG Radio's Instagram account through analysis of its contents. The types of content used are based on Use and Gratification Theory (UGT). The brand engagement parameters used are the consuming, contributing, and creating stage. The result is NG Radio content error is lack of trial and error so it doesn’t really meet audience need and desire. Informatifve, entertaining, and relational content in the form of Reels Instagram are approved be able to gain brand engagement until contributing stage.Keywords: Brand engagement, Social Media Instagram, Uses and Gratification Theory (UGT)
The Effect of Talent Management and Employee Recognition on Employee Performance Muhammad Donal Mon; . Jennifer
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2769

Abstract

This study aims to analyze the effect of learning and development, career management, talent attraction, talent development, talent retention and employee recognition on employee performance. This research is motivated by the decrease in the number of tourist visits that occurred due to the pandemic which had an impact on the ups and downs of employee performance at 4-star hotels in Batam City. This study uses a population of 4-star hotels in Batam City with samples of employees who work at Pacific Palace, Traveloge (Novotel), Planet Holiday and Swiss-Belhotel hotels. This study uses quantitative methods and non-probability sampling techniques through a purposive sampling method involving 285 respondents. The results showed that learning and development, career management, talent interest, talent development, talent retention, and employee recognition have a significant positive influence on employee performance.Keywords:learning and development, career management, talent attraction, talent development, talent retention, employee recognition, employee performance
FRAUD PREVENTION THROUGH STRUCTURE OF INTERNAL CONTROL AND SPIRITUAL ACCOUNTING Andi Arifwangsa Adiningrat
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2333

Abstract

This research is about fraud prevention through control structure and spiritual accounting. Fraud occurs because of three main things, namely: the pressure to commit fraud, the opportunities that can be exploited and the justification for these actions, The tendency for accounting fraud has attracted a lot of media attention and has become a prominent and important issue in the eyes of world business. An auditor must make every effort to prevent fraud. Fraud prevention can be analogous to disease, that is, prevention is better than cure. This study aims to measure the effect of implementing internal control structures and spiritual accounting on preventing fraud. The specific target to be achieved is to minimize fraud committed by company management. In this research, the analytical method used is multiple linear regression analysis. Multiple linear regression analysis method consists of two analytical tools, namely Descriptive Statistical Analysis and Infensial Statistical Analysis. The results show that the internal control structure has a negative effect on the auditor's ability to prevent fraud, while spiritual accounting has a positive effect on the auditor's ability to prevent fraud.
The Effect of Korean Celebrities as Brand Ambassadors on Cosmetic Products Customer’s Purchase Intention in Batam City Putri Siti Rohaizat; Golan Hasan
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2799

Abstract

The purposes of this study are to determine the credibility of Korean celebrities as brand ambassadors (attractiveness, trustworthiness, expertise, match-up), the effect of perceived value and EWOM on purchase intention, as well as the influence of attitude toward the brand as a mediation of Korean celebrities’ credibility and purchase intention. It applied quantitative research that was conducted by distributing an online questionnaire consisting of 33 questions. The number of respondents was as many as 479 people who were selected using a non-probability sampling technique with purposive sampling. Statistical descriptive data included the classification of gender, age, occupation, monthly income, and screening outlier data that were tested using SPSS. While PLS was used to evaluate the measurement model (outer model) in order to assess the validity and reliability of the model and evaluation of the structural model (inner model) which aimed to predict the relationship between latent variables. The results indicated that trustworthiness and match-up have a significant influence on attitude toward brand and purchase intention. Then it also influenced the variables perceived value and attitude toward the brand on purchase intention. Meanwhile, attitude toward brand has been considered as a mediator that mediates the relationship between trustworthiness and match-up.
Social Support in Career Women Who Lost Their Partners In Samarinda City Farida Nur Rahmwati; Maulidya Shalzabila Indah; Ahmad Nur Faizi; Dian Dwi Nur Rahmah
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2520

Abstract

Loss of a life partner can occur because of a divorce, either a life divorce or a dead divorce. Losing a life partner can be quite a traumatic event in a person's life as well as in a career woman. Career women who lose their partners will carry out increasingly arduous tasks, namely becoming the head and backbone of the family, as well as being a mother and father to their children. Thus, career women who lose their partners need social support from those around them. This study is phenomenological qualitative research that aims to find out the picture of social support in career women who have lost their partners in Samarinda City. The subjects in this study were 4 people who had been selected according to the specified characteristics, namely career women who were married and had children, as well as lost their partners. The results of this study showed that the social support obtained by subjects who lost their partners was in the form of emotional support in the form of encouragement, instrumental both in the form of money and services, information, and friendships provided from people around them such as family, friends, and co-workers where different dynamics emerged obtained in career women who lost their partners due to death where they remained supported by the families of the subjects' ex-husbands
Organizational learning in non-profit organizations: a systematic review and future research directions Ahmad Faiz Khudlari Thoha
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2777

Abstract

Globalization, industry 4.0 trends and economic volatility have compelled several firms to learn and adapt to enhance performance and maintain competitiveness. Several studies on organizational learning highlight companies' need to support learning to increase their sustainability and effectiveness (OL). Numerous empirical studies have looked at the connection between organizational learning's (OL) characteristics and the performance of non-profit organizations, although the number of these studies is still relatively small. In order to identify prospects for future study development, studies on this topic must be developed after thoroughly examining the prior literature. The study intends to close this gap by methodically analyzing the findings of earlier research on OL in non-profit organizations and recommending the course of its further development. According to the study's findings, OL is a vital skill for organizations if they want to endure and compete in the face of change. Although there has been very little research on this theory's use in non-profit organizations, some studies have examined the factors influencing OL. OL researchers have the chance to follow up on the proposed future research direction.
The Influence of Ewom on Decisions to Visit Entre-preneurial Companies (Case Study of The Great Asia Africa Tourism Medium Enterprises) arif hernowo; Arianis Chan; Margo Purnomo
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2403

Abstract

In the current era, people will compete to share their travel experiences to get feedback from their friends or colleagues. This story is an Electronic word of mouth (E-WOM) that can have a positive or negative impact on the company. E-WOM is any statement both positive and negative made by potential, actual, or past consumers about a product or company made to a large number of people or institutions via the internet (Hennig-Thurau, 2004 in Prasad, et al, 2017) . This is also used by The Great Asia Africa Lembang, one of the tourist destinations in West Bandung Regency that uses social media as a medium to promote the uniqueness of existing attractions. This study examines the effect of Electronic Word Of Mouth (E-WOM) on the decision to visit The Great Asia Africa Lembang, West Bandung Regency. The method used in the research in this journal uses quantitative methods that are analyzed by alternative partial least squares (PLS) with a sample of 270 respondents. The findings in this study indicate the influence of Electronic Word Of mouth (E-Wom) on the decision to visit tourists. The limitation in this study is only using a sample of Instagram followers from The Great Asia Africa, so it is necessary to expand the reach of the population to get more diverse responses. From the results of the research obtained, it shows that Ewom's assessment is still in the good category so that it can be improved to be very good by increasing the productivity of the content created and conducting periodic research to find out the effectiveness of the influence of Electronic Word of Mouth.
THE INFLUENCE OF ORGANIZATIONAL CULTURE, WORK ENVIRONMENT, LEADERSHIP STYLE, EMPLOYEE COMPETENCE, AND MOTIVATION ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION IN STARBUCKS AND EXCELSO EMPLOYEES IN BATAM CITY Fatma Tri Lestari; Evi Silvana Muchsinati
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2810

Abstract

This study aims to determine the effect of organizational culture, work environment, leadership style, employee competence, and motivation on employee performance through job satisfaction. The sample in this study was 60 Starbucks and Excelso employees in Batam City. Sampling in this study uses the saturation sampling method that uses the entire population as a sample. This research uses the application software Statistical Product and Service Solutions (SPSS) and Partial Least Square (PLS). The results showed that organizational culture on employee performance had no significant effect, work environment on employee performance had no significant effect, leadership style on employee performance through job satisfaction had a significant effect, competence on employee performance through job satisfaction had a significant effect, and motivation on employee performance. through job satisfaction significantly positive effect.
Motives for Paying Taxes among Recipients of Article 21 Income Tax Borne by the Government Ismail Khozen; Milla Sepliana Setyowati
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2545

Abstract

The emergence of Covid-19 cases over the past few years has altered the previously established socioeconomic structure. The government must keep a close eye on changes in the culture of tax compliance, as tax revenues are the keystone of the government's ability to carry out its functions. Because the government finances many social and health initiatives during the pandemic through the contribution of tax revenues, it is pertinent to examine the motivation to pay taxes among recipients of the Article 21 Income Tax borne by the government. Using quantitative descriptive statistics, this study examines intrinsic motivation, perceptions of the worthiness of public expenditures, and tax fairness in the context of the Jakarta region, Indonesia. In addition to providing the motives for paying taxes, this study emphasizes the significance of the efficiency of government expenditures.
Cover, Daftar Isi, Redaktur Tim Redaktur
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.3072

Abstract

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