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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 16 Documents
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Search results for , issue "Vol 8, No 2 (2020)" : 16 Documents clear
Role of Products Element In Determining Decisions of Purchase Dedi Iskamto
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1424

Abstract

This study aims to find a correlation between the effects of the product both in terms of Variations in size or shape of the product, product quality, type of product, product utilization and product durability to the consumer's decision to buy the product. This research is a quantitative study in which to process research data using SPSS 21. This research was conducted in Kuansing Regency, Riau Province. The number of samples in this study were 210 with simple random sampling technique. The results of data processing obtained that the hypothesis testing with the t test there is an existence of t-count of 25.904 means t-count = 25.904> t-table = 1.996 which means the product has a significant effect on consumer buying decisions. The value of the determinant coefficient (R2) is 0.910
Strategi Manajemen Pelanggan Internet Rumah Pascabayar Berdasarkan Faktor yang Berpengaruh Terhadap Churn Didik Prianto
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1478

Abstract

In the era of connectivity, the internet industry has significantly increased year by year. The annual compound growth rate (CAGR) of Indonesian internet users is about 21.8% (2007-2017). The penetration rate of Indonesian internet users is about 54.7%, making this industry will be growing up. However, the competition of the internet industry is very high and the company facing the churn of the customer problem. This study aims to analyze the factors that affected customers churn. The result of logistic regression shows that the experience of service blocking, ownership of the residence, changing internet speed, city of residence, monthly internet fee, registration method, gerai payment method, socioeconomic class of residence, age of the customer, telephony service, and gender of customer has significantly affected to customer churn. The findings should be considered by the company to develop a customer management strategy. To acquire new customer, the company need to consider male, age above 35 y.o, medium-high SEC of residence and self-owned residence as a target market. To prevent customer churn, company need to revamp customer experience on service blocking and offering upgrade or downgrade internet speed according to customer needs.
PENGARUH DINNING ATMOSFER DAN LABEL REKOMENDASI TERHADAP KEPUASAN KONSUMEN Afifah Afifah
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1243

Abstract

Artikel ini berisi pemaparan tentang pengaruh suasana restoran dan label Rekomendasi yang diberikan pemerintah daerah terhadap kepuasan konsumen restoran. Pemaparan ini adalah hasil penggalian persepsi terhadap 100 orang responden yang dipilih secara acank dari sejumlah konsumen restoran yang sedang berkunjung. Penggalian persepsi responden menggunakan kuesioner yang telah teruji validitas maupun reliabilitasnya. Hasil penyebaran kuesioner dianalisis menggunakan regresi linier sederhana dengan bantuan Software SPSS. Hasil analisis menunjukkan suasana restoran memiliki pengaruh yang positif dan signifikan terhadap kepuasan konsumen dengan nilai t sebesar 7,043, demikian juga dengan label Rekomendasi dengan nilai t sebesar 2,680. Dua aspek yang dipaparkan dalam artikel ini mempengaruhi 32.2 persen dari keseluruhan aspek yang memberi kepuasan konsumen ketika berkunjung ke restoran. Suasana restoran lebih berpengaruh terhadap kepuasan konsumen daripada label rekomendasi, hal ini diketahui dari tingkat singnifikansi suasana restoran yang bernilai 0.000 lebih kecil dari tingkat signifikansi kepemilikan label rekomendasi yang bernilai 0.008
MENGUKUR MINAT BERWIRAUSAHA MAHASISWA POLITEKNIK NEGERI BENGKALIS DENGAN ADANYA PELAKSANAAN PROGRAM MAHASISWA BERWIRAUSAHA (PMW) Dwi Astuti; Nazrantika Sunarto; Supriati Supriati
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1599

Abstract

This study aims to determine how the students' interest in entrepreneurship, the most dominant interest in entrepreneurship among students, and the lowest interest in entrepreneurship among students of Bengkalis State Polytechnic. The population in this study were active students of Bengkalis State Polytechnic in 2019, with a sample size of 100 students, and the sampling technique used was proportionate stratified random sampling. The results showed that of the four indicators of entrepreneurial interest, namely feeling motivated, feeling interested, feeling happy, and having a desire to be entrepreneurial, the overall criteria are very high, the most dominant is feeling happy to be entrepreneurial with an average response of 4.64 , while the lowest was feeling motivated to become entrepreneurial with an average response rate of 4.21.
PERAN KNOWLEDGE SHARING SEBAGAI MEDIATOR PERCEIVED ORGANIZATIONAL POLITICS DENGAN INNOVATIVE WORK BEHAVIOR Sri Raharso
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1451

Abstract

The purpose of the study was to examine the influence of perceived organizational politics on innovative work behavior and to identify the mediating effect of employees’ knowledge sharing. A  questionnaire survey was carried out to 493 minimarket employees. Pearson’s correlation analysis was carried out to identify the characteristics of variables and their mutual relations, an multiple regression was also conducted for Baron & Kenny's (1986)’s mediated effect analysis.  The finding suggests that there exists a negative relationship between perceived organizational politics and knowledge sharing, and a positive relationship between knowledge sharing and innovative work behavior.  With regard to the role of knowledge sharing in the relation between perceived organizational politics and innovative work behavior, results of knowledge sharing as a full mediator have confirmed the hypothesis.
Adopsi Informasi Produk Skincare dan Kosmetik di YouTube: Peran Pengaruh Informasional Pada Ulasan Katarina Rosyantika Sinaga; Ira Siti Sarah
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1510

Abstract

Consumers are being more digital-natives. More consumers are using online reviews made by others to find out information before deciding to buy a product, especially for skincare and cosmetic products. However, there is little to none study focuses on the information adoption of skincare and cosmetic consumers. This study aims to test the role of the informational influence of skincare and cosmetic product reviews on information adoption on YouTube. The purposive sampling was used in the sampling collection technique. An online questionnaire was distributed to 385 respondents who have watched skincare or cosmetic product reviews on YouTube. This research finds that the adoption of information on YouTube was significantly affected by the informational influence of product reviews by 23.1%.

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