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Persepsi : Communication Journal
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 26232669     EISSN : 26232669     DOI : 10.30596/persepsi
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSEPSI: Communication Journal is a media publication manuscript that contains the results of the Field Research communication science applying peer-reviewed. Manuscripts published in the JPersepi: Communication Journal includes the results of scientific research original articles scientific reviews that are new.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
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Search results for , issue "Vol 6, No 2 (2023): November 2023" : 7 Documents clear
The Horrifying Film Sedap Message Marks Awareness of Family Communication in the Toba Batak Community Juli Purnawati; Iskandar Zulkarnain; Syafruddin Pohan
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.17042

Abstract

This film provides insight into the importance of effective communication in the family. This film also depicts the richness and complexity of Toba Batak culture. How these cultural symbols can be analyzed from a semiotic perspective. The formulation of this research problem is important to see how the horror film deliciously conveys the message of awareness of family communication in the Batak Toba community using semiotic analysis. Based on the conflict between a Batak family and their four children who migrated to the capital. The method used is a qualitative method with a cultural semiotic approach. The Toba Batak tribe adheres to very strict customs. This film is able to bring awareness to this through the conflicts and solutions presented in the story of this film. The results of the research are that language becomes messages and symbolic meanings that can be an inspiration for the public to increase awareness of communication within the family and help create a harmonious and happy family.
Effectiveness of Organizational Communication in Distribution of Village Funds to the Community in Air Joman District, Asahan Regency Khualid Armansyah Lubis
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.15007

Abstract

This study aims to explain the organizational communication mechanisms that occur in two state institutions, namely sub-districts and villages in the management of village funds in Air Joman sub-district, Asahan district. This study uses a qualitative approach, data is collected using several methods, namely direct observation of objects research, interviews with informants determined purposively, including six village heads and village heads in the Air Joman sub-district, Asahan Regency, community members and employees in the Air Joman sub-district government. Researchers also reviewed several documents relevant to the study theme. Both documents sourced from villages, sub-districts and through digital tracing. The research results show that organizational communication at the sub-district level occurs up to down, where the sub-district head and the sub-district secretary have a big role in distributing information. Communication within the scope of duties and discussions regarding work issues are carried out in a formal atmosphere. Organizational communication is considered effective if organizational members do what they have been told in the meeting, not based on feedback between the parties involved
Analysis the Development of Social Media for Marketing: Systematic Literature Review Yofiendi Indah Indainanto
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.16489

Abstract

Social media platforms are increasingly being used for marketing activities. Many companies have integrated them into their marketing strategies, which can drive actual and potential interactions through engagement. The emergence of social media as a link between different aspects of marketing has driven innovation and use in influencing decisions. Over the past three years, research interest in social media as a marketing tool has led to increased innovation and interaction. The purpose of this study was to determine the development of social media as a marketing tool. The method used is a systematic literature review through bibliometric analysis. The results show that social media has a significant impact on changing marketing. The great potential of social media is used as a medium for both companies and buyers. The main concern tends to be the effect of use, introducing products and building product knowledge for buyers. Social media is used as a medium to manage knowledge information for consumers from in-depth searches, conversations and purchase decisions. Behavioural and knowledge-based perspectives are used by researchers to examine the role and impact of social media. The interconnectedness of social media makes it important to develop digital marketing optimisation strategies.
Sexual Violence Scripts: Comparison of Indonesian Films with United Florentius Ernesto Louis; Ikhsan Fuady
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.15390

Abstract

These days, society has started to accept discussions about sexual assault, instead of being judgmental towards the victim. For this reason, sexual assault became one of the many issues that is frequently talked about in media, one of them being movies. Realizing the differences in the perception towards women’s roles in an advanced country like the United States compared to a much more conservative country like Indonesia, therefore this quantitative content analysis research aims to discover and compare how sexual assault is represented in Indonesian and United States movies. The two main theories that construct this research’s theoretical framework is the social cognitive theory and script theory. The unit of analysis of this research is sexual assault scripts in movies. The research population consists of 5 Indonesian movies and 5 United States movies that brought up the sexual assault issue. The sample was determined using the purposive sampling technique. The results of this research show that even though there are some differences in the representation of sexual assault according to some indicators, there is no significant association between the variables and the countries who made the films.
Dalihan Na Tolu as a Marketing Communication Strategy for PT Sipirok Nauli Indra Muda; Walid Musthafa S; Beby Masitho Batubara
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.16900

Abstract

The business competition among bus operators is becoming more dynamic, therefore every bus company needs to prepare marketing strategies to attract customers and survive in the competition. This research employs a qualitative descriptive approach with in-depth interviews. The research participants include the Head of the Medan Representative Office, ticket officers, agents, warehouse staff, and 8 loyal customers. Based on the findings, the promotional strategy implemented by the Medan Representative Office focuses more on advertising promotion. This strategy is carried out by publicizing all types of routes and fleets used through the company's Facebook and YouTube accounts. Additionally, the company often distributes calendars to customers towards the end of the year. On the other hand, direct marketing promotion is done through the dalihan na tolu approach, which means ticket officers often use local greetings such as ipar, lae, oppung, bapak uda, amangboru, and anggi to address customers, with the aim of creating familiarity, building a sense of family, and establishing emotional connections through local approaches.
The Influence of Using Social Networks (Twitter) on Asocial Attitudes in Pustek Serpong Vocational School Students Haiqal Al Faroby; Anggi Dimas Koswara; Sri Bintang Agustiana; Abdul Basit
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.13370

Abstract

Influence of Social Networking Twitter Against Antisocial Attitudes on Students of SMK Pustek Serpong. Department of Communication Studies, Faculty of Social and Political Sciences. 2021. The use of social networking site Twitter is currently growing among teenagers. This can cause a variety of changes in attitudes among the students themselves. The purpose of this study was to determine how the effect of the use of social networking twitter against antisocial behavior in SMK Pustek in terms of cognitive, affective, conative. This research was supported by the theory that media dependency theory, in which the current media has an influence on the formation of attitudes to someone who continues to use social media in their daily life. Researchers used a quantitative approach to study the nature of explanative. Data collection techniques used to distribute questionnaires. The samples in this study were SMK Pustek Serpong with sampling probability sampling technique. The results showed a correlation between the use of social networking towards asocial attitudes in students at 80.2%. The influence of social networking twitter use has contributed greatly to the asocial attitudes obtained from the calculation of the coefficient of determination is equal to 64.2%. When viewed from the side of the attitude which consists of cognitive, affective, conative, the attitude of the students in terms of conative where most of the students have a tendency to always use social media for personal use. In terms of cognitive (knowledge) and affective (feeling) also received a positive response from the majority of students of SMK Pustek Serpong. Outcome data in the can that is significant and valid..
Dompet Dhuafa's Strategic Communication in Facing External Issues Annisa Nursalsabillah; Atwar Bajari; Yanti Setianti
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.14735

Abstract

Every organization needs to design a strategic communication planning to carry out their program, including non-profit organizations. In the midst of limited operational funds, non-profit organizations need to think creatively in developing strategic communication designs, so they are capable to maintain their organizations, including in raising public funds. As represented by Dompet Dhuafa when facing the issue of misuse of funds by philanthropic individuals. When other philanthropists were affected by the case, Dompet Dhuafa managed to overcome it.The purpose of this study is to indicate and analyze the strategic communication implemented by Dompet Dhuafa when the organization is facing an issue.This study uses a case study qualitative research method through in-depth interviews and literature studies. The result obtained is that Dompet Dhuafa takes a strategic communication approach in the form of value strengthening so that stakeholders including donors interpret Dompet Dhuafa's philanthropic activities as a transparent and accountable institution. Through analysis surveys, message communication designs and media approaches as a form of communication strategy, Dompet Dhuafa was able to maintain their performance amidst the hectic issue of public trust in Indonesian philanthropy.

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