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All Journal Jurnal ASPIKOM Persepsi : Communication Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Kajian Agraria dan Kedaulatan Pangan

Yofiendi Indah Indainanto

Communication Department, Universitas Semarang

Author-ID : 5359936

Agriculture, Biological Sciences & Forestry Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 5 Documents Claim Missing Document

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Articles

Omnibus Law Discourse on Television: Support Elite or Public? Hedi Pudjo Santosa; Nurul Hasfi; Triyono Lukmantoro; Himmatul Ulya; Yofiendi Indah Indainanto
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.1017

The mass media construct discourses with major impact on the formation of public opinion. This study identifies mass media discourse of the Job Creation Law produced in the 22 television dialogue programs aired by TV One, Metro TV, Kompas TV, and CNN Indonesia. By focusing on indicators of discourses, sources, and duration of speakings this study finds the dominant discourse of positive sentiment towards the Job Creation Law – which is mainly brought by the government elite and businessmen – namely economic improvement and investment. In contrary, television program shaped negatif sentiment of the Law in narrower space – which was brought mainly by activists, academics and laborers – including the Job Creation Law disserve labours, endangers the environment and sighned in unprocerudal mecanism. The data shows that the television dialogue has provide more space for the elite than the public in discussing the controversial issue of the Job Creation Law.

Peningkatan Keterampilan Penggunaan Whatsapp Business Sebagai Marketing Komunikasi Digital Dalam Meningkatkan Usaha Sentra Industri Tas Di Desa Truko, Kabupaten Kendal Kharisma Ayu Febriana; Retno Manuhoro Setyowati; Yofiendi Indah Indainanto
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

The era of digital marketing is the right solution for introducing products. Social media with its interactions has been widely used for promotion and interaction between business owners and potential buyers. The youth of this interaction provides a different experience between business owners and buyers which can increase the quality of trust and loyalty. The problem faced by this community is the inability to use the Whatsapp application through the Whatsapp business feature. If residents are successful in using this application, then business owners can promote their business, and target business opportunities in the digital realm. So that the output target to be achieved by the service team is how to teach WhatsApp business skills to members of the Kendal Bag Industry Center (SINTAK) in Truko Village, Kangkung District, Kendal Regency. The method used in this activity is a workshop. The results provide motivation and training on the use of WhatsApp business using experienced mentors in the field of digital communication so that they can help promote the Kendal Bag Industry (SINTAK) community product in Truko Village, Kangkung District, Kendal Regency.

Analisis Jaringan Interaksi Momentum Hari Tani Di Media Sosial Yofiendi Indah Indainanto; Faiz Albar Nasution; Indra Fauzan; Muhammad Ardian; Maulana Andinata Dalimunthe
Jurnal Kajian Agraria dan Kedaulatan Pangan (JKAKP) Vol. 1 No. 2 (2022): Gerakan Tani
Publisher : Talenta Publisher

Permasalahan sektor pertanian di Indonesia memiliki berbagai persoalan. Mulai dari persoalan kesejahteraan petani, dan konflik agraria yang berlangsung lama. Akibatnya kedaulatan pangan menjadi terancam. Momentum hari pertanian menjadi salah satu kesempatan melihat permasalahan sektor pertanian. Penelitian ini bertujuan untuk memahami pola distribusi dan menemukan pemain kunci dalam distribusi percakapan hari tani di media sosial. Metode menggunakan Social Network Analysis (SNA). Hasil menunjukkan jaringan yang terbentuk memiliki keterikatan antar aktor yang kuat. Isu pertanian menarik perhatian aktor untuk terlibat dalam percakapan, sehingga memunculkan aktor dominan. Interaksi yang terjadi tidak berlangsung lama, dan terdapat penurunan interaksi dihari. Wacana yang berkembang di hari pertanian tentang kesejahteraan petani, pupuk dan kedaulatan agraria. Wacana ini yang mengerakkan berbagai aktor untuk terlibat dalam interaksi

Mencermati Perkembangan Food Estate Di Kabupaten Humbang Hasundutan Piki Darma Kristian Pardede; Yofiendi Indah Indainanto; Faiz Albar Nasution; Muhammad Imanuddin Kandias Saraan; Lydia Nurhasanah Nasution
Jurnal Kajian Agraria dan Kedaulatan Pangan (JKAKP) Vol. 1 No. 2 (2022): Gerakan Tani
Publisher : Talenta Publisher

Penelitian ini bertujuan menganalisis kebijakan pangan nasional dalam program food estate yang dilakukan pemerintah di wilayah Kabupaten Humbang Hasundutan. Penelitian kualtitatif ini menggunakan pendekatan studi literatur yang berfokus pada perkembangan food estate di Kabupaten Humbang Hasundutan, Teknik pengumpulan data melalui studi pustaka. Hasil penelitian menunjukkan program food estate di Kabupaten Humbang Hasundutan dinilai memiliki kemajuan dalam pandangan pemerintah yang terlihat dari hasil panen dilokasi food estate. Namun kondisi ini menimbulkan berbagai persoalan. Persoalan keberagaman hasil pertanian, infrastruktur pendukung yang belum sepenuhnya selesai, dan persoalan pengelolahan mulai dari keuntungan dan distribusi hasil pertanian. Kondisi lain food estate dinilai bertentangan dengan kedaulatan petani atas lahan. Petani ditempatkan sebagai bagian dari produksi untuk menghasilkan komoditas yang telah ditentukan. Kondisi ini membatasi petani dalam proses pengambilan keputusan. Penting mengembangkan studi ini untuk mengetahui perspektif petani dalam melihat program food estate di Kabupaten Humbang Hasundutan,

Analysis the Development of Social Media for Marketing: Systematic Literature Review Yofiendi Indah Indainanto
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.16489

Social media platforms are increasingly being used for marketing activities. Many companies have integrated them into their marketing strategies, which can drive actual and potential interactions through engagement. The emergence of social media as a link between different aspects of marketing has driven innovation and use in influencing decisions. Over the past three years, research interest in social media as a marketing tool has led to increased innovation and interaction. The purpose of this study was to determine the development of social media as a marketing tool. The method used is a systematic literature review through bibliometric analysis. The results show that social media has a significant impact on changing marketing. The great potential of social media is used as a medium for both companies and buyers. The main concern tends to be the effect of use, introducing products and building product knowledge for buyers. Social media is used as a medium to manage knowledge information for consumers from in-depth searches, conversations and purchase decisions. Behavioural and knowledge-based perspectives are used by researchers to examine the role and impact of social media. The interconnectedness of social media makes it important to develop digital marketing optimisation strategies.

Co-Authors Hedi Pudjo Santosa Himmatul Ulya Indra Fauzan Kharisma Ayu Febriana Lydia Nurhasanah Nasution Maulana Andinata Dalimunthe Muhammad Ardian Muhammad Imanuddin Kandias Saraan Nasution, Faiz Albar Nurul Hasfi Pardede, Piki Darma Kristian Retno Manuhoro Setyowati Triyono Lukmantoro

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