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Persepsi : Communication Journal
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 26232669     EISSN : 26232669     DOI : 10.30596/persepsi
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSEPSI: Communication Journal is a media publication manuscript that contains the results of the Field Research communication science applying peer-reviewed. Manuscripts published in the JPersepi: Communication Journal includes the results of scientific research original articles scientific reviews that are new.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
 1 
Search results for , issue "Vol 8, No 1 (2025): Mei 2025" : 8 Documents clear
Verbal Bullying in Harald Zwart's Film "The Karate Kid" (2010): A Critical Analysis Alkadrie, Muhammad Zaheer; Atthariq, Ibrahim
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.22024

Abstract

This study aims to analyze the causes and effects of verbal bullying depicted in The Karate Kid (2010) using a descriptive method. The film portrays Dre, a transfer student from the United States, as a victim of verbal bullying by Cheng and his friends. The analysis is based on theories from Wardhana (2015) and Fujikawa (2016). The identified causes of verbal bullying include Cheng's hatred toward Dre's physical differences, Cheng's lack of self-confidence driving him to seek attention, and his resentment stemming from negative experiences with his teacher. The effects of verbal bullying on Dre include feeling intimidated, leading him to avoid Cheng, and feeling alienated, which causes discomfort in his new environment and a desire to return to the United States. This study highlights the complex causes and significant psychological impacts of verbal bullying, both in real-life contexts and fictional representations such as films.  
Optimizing Customer Relationship Management Communication in Increasing Brand Awareness and Loyalty of Prestige Fixed and Mobile Customers at PT Telkomsel Medan Al Azmi, Hana; Ginting, Rahmanita; Thariq, Muhammad
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.24528

Abstract

This study aims to analyze the optimization of Customer Relationship Management (CRM) communication in increasing brand awareness and customer loyalty at PT Telkomsel Medan and analyze its obstacles. The theory used in this study is the Human Relations Theory. The informants in this investigation are employees of PT Telkomsel Medan and prestige customers of PT Telkomsel Medan. The research method used is qualitative with data collection techniques through interviews and documentation. Data analysis is carried out through reduction, data presentation, conclusion drawing and to ensure the validity of the data using source triangulation. The results of the study show that PT Telkomsel Medan optimizes CRM communication, among others, taking advantage of every national and international momentum such as the Aquabike Event to introduce Telkomsel products, segment customers, provide rewards and loyalty to customers, provide MyTelkomsel applications that are useful to more easily reach customers, and collect customer data through the application Digital Smart Care (DSC) as well as employee performance evaluations every month. This approach not only increases brand awareness but also creates a harmonious and mutually beneficial relationship between the company and customers. PT Telkomsel Medan also experienced obstacles in the implementation of CRM activities, including in terms of technology, namely limited access  to the Digital Smart Care (DSC) application and human resources that arose due to miscommunication between PT Telkomsel Medan employees and customers.
The Dynamics of Trust Among Medical Faculty Students at University X Toward the Government in the Issue of the '6000 Foreign Doctors' Hoax Khayatullah, Adhin Ramadhan
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.24166

Abstract

This study investigates the influence of hoax news about foreign doctors on the trust of University X medical students in the government. It focuses on two controversial events: the viral spread of claims regarding the government’s plan to recruit 6,000 foreign doctors and the dismissal of Faculty Dean. Both events were widely circulated on digital media, often with sensationalized and misleading headlines, fueling public confusion and skepticism, particularly within the academic medical community. Utilizing a descriptive quantitative approach, the research surveyed 277 out of 903 active students through convenience sampling. Data were gathered via an online questionnaire measuring both the extent of hoax news exposure and the students’ level of trust in government institutions. A simple linear regression analysis revealed a strong and significant relationship between hoax exposure and trust levels, with an R² value of 0.870 and a correlation coefficient of 0.933. This suggests that 87% of the variation in trust is attributable to the influence of hoax content. Despite students’ general awareness of current events, misleading narratives and delayed government responses significantly shaped their perceptions. The findings highlight the need for improved government crisis communication that is timely, transparent, and evidence-based. Additionally, it underscores the importance of fostering digital literacy and critical thinking in educational settings to help students critically assess information and maintain trust in public institutions, especially in health-related matters.
Semiotic Analysis of The Film "Dua Garis Biru" By Gina S. Noer Kurniawan, Mohammad Anas; Najmussalim, Muhammad Hadri; Divan, Tengku Fikri Alamsyah; Kuncoroyakti, Yohanes Arie
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.24728

Abstract

The purpose of this study is to analyze semiotic signs in the film Dua Garis Biru referring to the semiotic approach according to Roland Barthes. The reason for choosing this film is because it raises complex social issues regarding teenage pregnancy, family conflict, and social pressure in modern Indonesian society. This study applies a qualitative descriptive method using a two-level semiotic analysis technique according to Barthes: denotation and connotation. The results of the analysis show that this film contains many visual symbols and dialogues that are full of meaning, representing the social reality of teenagers and the role of the family. Symbols such as the blue line, the dining table, and the classroom are the main elements in communicating moral messages and cultural aspects. Through the interpretation of these signs, this film is able to arouse the audience's social awareness of the importance of sex education, communication in the family, and adolescent responsibility.
A Globalization Issue: the Spread of Intolerance Messages on Social Media from the Society's Perspective Syafitri, Fauziah
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.22402

Abstract

This research aims to present a paper that discusses how people's perspectives on globalization issues related to the spread of intolerance messages through social media. The method in this research uses a qualitative method, while the data collection technique uses interviews. Interviews were conducted with 8 respondents who represented the community from among students and education practitioners. The selection of students and education practitioners aims to see the point of view of students as agents of change and education practitioners as part of the community concerned with the world of education, so it is necessary to know the views of both in seeing the phenomenon in this study. The results of this study show that the community, especially from students and educational practitioners, expects social media users to be smarter and wiser in using it, so that it can reduce the number of spread of intolerance messages through social media in Indonesia. The role of the Indonesian government is also very important in providing socialization and education to the community in terms of eradicating messages of intolerance, especially in social media.
Interpersonal and Digital Communication in Supporting Midwifery Education for the Community in Percut Sei Tuan Deli Serdang Village Nugraeny, Lolita; Mahriyuni, Mahriyuni
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.24729

Abstract

This study aims to analyze the role of interpersonal and digital communication in supporting midwifery education for the community in Percut Sei Tuan Village, Deli Serdang. The research method used was qualitative descriptive with in-depth interview techniques with midwives, midwifery students, and marginalized communities. The results of the study show that interpersonal communication between midwives and the community plays an important role in building trust and understanding about maternal and child health. Meanwhile, the use of digital media such as WhatsApp and social media is able to expand the reach of midwifery education, although it still faces obstacles to access to technology. The conclusion of this study confirms that the integration of interpersonal and digital communication can increase the effectiveness of midwifery education in marginalized communities.
Culture Shock Among Migrant Students and Intervention Strategies: An Islamic Psychological Perspective Isa, Mas'ud Shidik
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.22395

Abstract

The goal of this study is to conduct a literature evaluation on the effects of culture shock on international students. A descriptive review was employed in this literature study. Secondary data sources were employed in this investigation, including the indexing engines Scopus, Jstore, and Google Scholar. Articles from the recent six years (2018-2024) were chosen for data gathering, and they included both international and national articles. The findings of this literature analysis revealed that of the 151,773 articles discovered by the three indexers, 10 matched the inclusion criteria. The findings revealed that culture shock is a highly widespread phenomenon in all contexts, particularly among international students. Which then Islamic psychology is present as one of the solutions given in handling or reducing the impact of culture shock itself.
Analysis of the Mixed Code of West Java Governor Dedi Mulyadi: A Case Study of Viral Content "Naughty Boys Are Sent To Military Barracks" Priadi, Ribut; Eriska, Peny
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.25178

Abstract

This study aims to analyze the form and meaning of the use of mixed codes in the viral video content of the Governor of West Java, Dedi Mulyadi, entitled "Naughty Children Brought to Military Barracks". The approach used is qualitative descriptive with literature study techniques, see and note techniques on videos uploaded on @dedimulyadiofficial TikTok account. The results of the study show that the code mix used is a mixture of inward codes, in the form of a combination of formal Indonesian and informal spoken language. This mixed-code strategy is not only linguistic, but also reflects a political communication strategy that is populist, paternalistic, and responsive to digital audiences. Dedi Mulyadi positions himself as an authority figure who is close to the people, especially families and children, by using simple, persuasive, and emotional language. Mix code serves as a tool to build a symbolic relationship between leaders and society and form an image of a leader who is friendly, active, and down-to-earth. These findings show that in a digital space like TikTok, language becomes an important instrument in the construction of political image and effective public communication.

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