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Fokus Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
ISSN : 19076304     EISSN : 25498991     DOI : https://doi.org/10.34152/fe
Core Subject : Economy,
Economics, Econometrics & Finance
Fokus Ekonomi : Jurnal Ilmiah Ekonomi (e-ISSN: 2549-8991, P-ISSN : 1907-6304) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published twice a year (June and December).The scope of journal is: Economic, Management, Accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 11, No 2: Desember 2016" : 7 Documents clear
PENGARUH EFEKTIVITAS IKLAN DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN RINGAN BAGI MAHASISWA STIE SEMARANG Dwi Prawani Sri Redjeki; Jefri Heridiansyah
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 2: Desember 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.2.%p

Abstract

Selection of a media campaign with television ads can doing as appropriate to the means of communication that could form the name for a product by displaying sound, color and movement. Product advertising messages are expected to show the superiority of the product, persuading and directing consumers in the purchase action in accordance with company objectives in order to increase sales and profits. Promotion with advertising on television coupled with the frequency of how often your ads and ad duration may be longer shown on television, it was ensured the success of the product concerned for sale to the public is increasingly getting bigger.The population used is STIE SEMARANG student who had done or buy a soft drink after seeing the ads on soft drinks. Data obtained from 60 students STIE SEMARANG both management or accounting courses sample. The results of hypothesis testing either partially or simultaneously shows the results of analysis that they all support the hypothesis H.1 until H.4 proposed that the effectiveness of advertising through television media in terms of advertising forms (X1), the content of the ad (X2) and the frequency or duration of advertisements ( X3) partially and simultaneously significant effect on purchasing decisions (Y) soft drinks for students STIE SEMARANG. Results of the analysis showed that the purchasing decisions of soft drinks to students STIE SEMARANG variable forms of advertising (X1) as the factors that most influence
CASH RATIO SEBAGAI SALAH SATU FAKTOR YANG MEMPENGARUHI CASH DIVIDENDS PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI TAHUN 2010-2013 Tri Rinawati; Aprih Santoso
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 2: Desember 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.2.%p

Abstract

This study aims to examine the factors that affect Cash Dividends. Generally, investors in receipt of dividends over the company wants to make a payment in cash, this is due to the dividend payment in cash would reduce the risks of uncertainty in carrying out investment activities in a company.The type of data in this research is secondary data is data obtained from third parties. Secondary data used in this study comes from external data obtained from the Indonesia Stock Exchange (BEI).This study uses linear regression to examine the effect of Earning Per Share, Cash Ratio, Operating Cash Flow to Cash Dividends. The sample used in this research is manufacturing companies listed in Indonesia Stock Exchange in 2010 - 2013. The total sample is 11 companies were determined by purposive sampling method.The results of this study indicate that the Earning Per Share, Cash Ratio, Operating Cash Flow effect on Cash Dividends. These results are consistent with research conducted by Darvil (2012) also Ramli and Mohammed Ridha Mohammed Arfan (2011) that the variable operating cash flow and cash ratio effect on cash dividends
PENGARUH SERVICE PERFORMANCE DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS KONSUMEN DENGAN EXPERIENTAL MARKETING SEBAGAI VARIABEL MODERASI Luhgiatno .; Endang Kurniawati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 2: Desember 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.2.%p

Abstract

This research is motivated by the market competition in the retail business, which grew very rapidly minimarket. This study aims to determine the effect of service performance and relationship marketing on customer loyalty where experiential marketing as a variable that strengthen loyalty konsumen.Secara particular, the study aims to provide a solution to increase the number of consumers amid increasingly fierce competition minimarket.The variables in this study consisted of four variables: service performance and relationship marketing becomes the independent variable while loyalty becomes the dependent variable. Then experiential marketing as a moderating variable. Research data collection techniques by spreading the questionnaire on consumer minimarket in city Semarang systematically arranged with multiple choice answers are easy to understand. The distribution of questionnaires carried out in the period from April to July 2016 with a sample of some 130 people. Then the data collected through a questionnaire to test the validity and reliability. Hypothesis testing using multiple regression analysis. To obtain regression results BLUES (best linear Unbiased estimated), previously performed classical assumption. Testing the level of moderation in moderation regression analysis (Moderated Regression Analisys/MRA).The results showed that the service performance affect positively and significantly related to loyalty, relationship marketing influence positively and significantly related to loyalty, service performance affects the stronger the loyalty when driven by experiential marketing, relationship marketing effect is getting stronger loyalty when driven by experiential marketing
MODEL LOYALITAS PELANGGAN DENGAN PEMASARAN RELASIONAL SEBAGAI VARIABEL INTERVENING Mohklas .; Susanti Wahyuningsih
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 2: Desember 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.2.%p

Abstract

Business competition in the field of industrial products and services, making the company should be able to create something different (inovative). Companies are required to have a good brand image in the view of consumers, it is to distinguish one company with another product. They can not be imitated especially good brand image stored in the minds of consumers. If the brand image is considered positive for the consumer, they will always be remembered, spoken to others, and consumers will become loyal, willing to pay a high price. Similarly, organizational commitment should terreflesikan levels of identification and involvement of individuals in employment, unwillingness to leave the job and supported efforts to attract, retain customers through increased company's relationship with its customers (Relational Marketing).Loyalty customers is something that needs to get serious attention from the management company, not least in the field of hospitality business services, with the hope of sustainability of the company will continue to grow and develop.Generally, this study aims to examine, analyze the effect of directly or indirectly Brand Image and Organizational Commitment to Customer Loyalty through Relational Marketing. So that it can be seen that the most dominant pathway mediating in influencing the Customer Loyalty. In particular, this study aims to provide us with feedback hospitality business management services in the city, in improving the quality and quantity of performance (customor oriented).The variables in this study consisted of four variables which at the first stage variable brand image and organizational commitment becomes the independent variable while relational marketing becomes the dependent variable. Then in the second stage of Brand Image and Organizational Commitment as independent variables, Relational Marketing as a mediating variable (intervening), while the Customer Loyalty variable as the dependent variable
Pengaruh Profitabilitas dan Likuiditas terhadap Penerimaan Opini Audit Going Concern Maya Indriastuti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 2: Desember 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.2.%p

Abstract

Going concern audit opinion received by a company indicates the conditions and events which raise doubt auditor will be survival of the company. This study aims to obtain empirical evidence about the extent of influence the profitability and liquidity of the going-concern audit opinion. The sample in this research as many as 54 companies listed in Indonesia Stock Exchange in 2013-2014. The data will be analyzed by using logistic regression analysis. The results showed that the profitability and liquidity have a significant negative effect on the going concern audit opinion
MODEL PENGEMBANGAN KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK DALAM RANGKA MERAIH KEPERCAYAAN DAN LOYALITAS KONSUMEN Agus Budi Purwanto; Untung Widodo
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 2: Desember 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.2.%p

Abstract

The background of this research is the lack of marketing communications and the quality of the products of UMKM in the city of Semarang. This indicates UMKM can not achieve the trust and loyalty of consumers. In general, this study aims to determine the effect of marketing communications and product quality on customer loyalty which the trust as an intervening variable. In particular, this study aims to improve the competitiveness of UMKM.The model used in this study is composed of four variables which at the first stage variable marketing communications and product quality into the independent variable, while the trust becomes the dependent variable. Then in the second stage of marketing communications and product quality as independent variables, the trust as intervening variables, while the variables of loyalty as the dependent variable data collection technique research by spreading questionnaires to consumers of SMEs in Semarang systematically arranged with multiple choice answers are easy to understand. Distribution of the questionnaire by means of a direct encounter conducted in the period April-July 2016 with a sample of 145 respondents. Then the data collected through questionnaires test data analyst; validity and reliability, continued with path analysis (Path Analysis), strength test model using SEM (Structural Equation Modelling).The research proves that there is a direct positive influence between marketing communications and quality produkk loyalty. The results also proved that trust is a positive intervening between marketing communications and product quality on customer loyalty
Model Supply Chain Management Dalam Upaya Pengembangan Industri Batik Tulis Lasem Kabupaten Rembang Muhammad Tahwin; A. Aviv Mahmudi; Dian Ayu Liana Dewi
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 2: Desember 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.2.%p

Abstract

Supply Chain management is business process system used to manage planning started from process of acquiring basic material until finished product got by the consumers. The problem occurs is  how the industrialist in supply chain able to distribute the product related to  just in time concept. Such as Batik Tulis Lasem Industry which still faces the problem about applying supply chain model. All this time  is still based on a going custom.  This research aim is to produce appropriate supply chain for characteristic and  condition of Batik Tulis Lasem Industry. Analysis data used is descriptive analysis. The research result is managing basic material properly has important role in developing Batik Tulis Lasem Industry. The research result shows that the  effective and appropriate supply model chain for Batik Tulis Lasem Industrialist  is basic material supply model and no agent distribution product

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