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Fokus Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
ISSN : 19076304     EISSN : 25498991     DOI : https://doi.org/10.34152/fe
Core Subject : Economy,
Economics, Econometrics & Finance
Fokus Ekonomi : Jurnal Ilmiah Ekonomi (e-ISSN: 2549-8991, P-ISSN : 1907-6304) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published twice a year (June and December).The scope of journal is: Economic, Management, Accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 18 Documents
 1   2 
Search results for , issue "Vol 15, No 1: Juni 2020" : 18 Documents clear
EFEKTIFITAS MEDIA SOSIAL SEBAGAI WADAH BERBAGI PENGETAHUAN PADA LINTAS GENERASI Rindang Matoati; Ignatius Hari Santoso
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 1: Juni 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.449 KB) | DOI: 10.34152/fe.15.1.262-272

Abstract

The purpose of this study is to find out the difference of effectivity of social media as a space to knowledge sharing between X, milenial and Z Generation. Sample used in this research is 60 respondents, which is from 20 X generation, 20 Milenial Generation and 20 Z generation in Semarang. This research  is using Kruskal Wallis method analysis with significany level 0,05.  The results showed that there is significant differences between X, Milenial, and Z generation to using social media as knowledge sharing media
MENEJEMEN INOVASI STRATEGIS DANADOPSI DIGITAL MARKETING UPAYA MEMBANGUN KEUNGGULAN BERSAING DAN KINERJA BISNIS IKM TENUN TROSO KABUPATEN JEPARA Endang Swastuti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 1: Juni 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.696 KB) | DOI: 10.34152/fe.15.1.127-143

Abstract

The purpose of this research is to investigate the impact of management innovation and adoption of digital marketing strategies in relation to competitive advantage and performance. The object of this study is the IKM Troso Weaving Troso of Jepara Regency with an observation unit of 169 respondents consisting of managers and heads of marketing. Data were analyzed with structural equation model (SEM) to test the research hypothesis. The analysis revealed that the innovation strategy and adoption of digital marketing significantly increased the competence and performance of the company. The implication of this finding is that companies need to pay attention to the values of corporate culture such as determining the direction of business development, increasing productivity and creativity, developing the quality of goods and services and motivating employees to achieve the highest achievements. While managerial implications related to organizational readiness include making a budget for information technology updates on a regular basis, making it easier for employees to make improvements to marketing information technology
CITRA DESTINASI, KUALITAS PELAYANAN DAN KEARIFAN LOKAL TERHADAP MINAT PENGUNJUNG Lustono Lustono
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 1: Juni 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.227 KB) | DOI: 10.34152/fe.15.1.201-216

Abstract

Tourism can be used as a leading sector in economic development, Banjarnegara has a unique and attractive natural wealth and potential namely the Dieng plateau. The existence of the Dieng plateau tourist attraction has encouraged the interest of tourists visiting both national and foreign tourists, the interest in annual visits has increased but not in accordance with the targets set by the Banjarnegara district. Improvements are still needed on the factors of fulfilling the needs and desires while traveling, and the comfort provided when traveling along with the improvement of the image of distination, quality of service and local wisdom in increasing visitor interest. This study aims to determine the effect of distortion image, service quality and local wisdom both partially and simultaneously on the interest of visiting tourists in Dieng, Banjarnegara Regency.The nature of this research is quantitative, with research variables are destination image, service quality, local wisdom and tourist visiting interests. The population in this study is the tourist attraction of Dieng Banjarnegara, the number of samples according to the Slovin formula is 97.6 rounded up by 100 respondents. The sampling technique uses accidental sampling. The data collection method uses a questionnaire. The analysis technique used is multiple linear regression with a significance level of 5%.The results of the destination image and service quality partially have a positive and significant effect on the interest of visiting tourists in Dieng, Banjarnegara Regency. Local wisdom partially has a positive and insignificant effect on the interest of visiting tourists in Dieng, Banjarnegara Regency. Destination image, service quality and local wisdom simultaneously influence the interest of visiting tourists. The interest of visiting tourists is influenced by destination image, service quality and local wisdom of 59.2%, there are still 40.8%, other factors not examined in this study
LITERASI KEUANGAN DAN PENGARUHNYA TERHADAP KINERJA UMKM BATIK TULIS LASEM Wulan Suryandani; Hetty Muniroh
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 1: Juni 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.778 KB) | DOI: 10.34152/fe.15.1.65-77

Abstract

Financial literacy is seen as an important instrument for the success of MSMEs, because it helps to understand and evaluate the information needed to make daily decisions that have a financial impact in daily company management. Improving the performance of MSMEs needs to be studied further to discuss, because MSMEs have an important role in a country’s finance. However by increasing knowledge about financial literacy it is difficult for MSMEs to improve their performance. The purpose of this study is to know the financial influence on the performance of the MSMEs Batik Tulis Lasem. The analysis technique uses simple linier regression. The result of this study show that financial literacy have positive and not significant effect on MSME performance, this caused by many things. MSME performance can affect many things and financial literacy according to the results of research in MSMe Batik Tulis Lasem is not a major factor affecting significant to performance. It can be predicted that according to respondents written by Batik Tulis Lasem, the performance of MSMEs can be supported by things other than financial literacy such as producyion and operational factors, human resource capabilities (HR) or also by marketing of the products.
PERSEPSI KEMUDAHAN, RESIKO DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN GOPAY Buyung Nova Tri Anggono; Istiatin Istiatin; Solichul Hadi A B
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 1: Juni 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.655 KB) | DOI: 10.34152/fe.15.1.144-153

Abstract

The aims of this study is to determine and explain the simultaneous and partial influence of perceptions of ease, risk and trust in the decision to use Gopay. The research method of this study was quantitative descriptive method. The population is all active student of Batik Islamic Surakarta University. The number of sample was determined by using Slovin formula which has result of 100 respondents. The sampling technique was using purposive sampling method meanwhile questionnaire was used to collect the data. The technique of the data analysis used in this study are the classical assumption test instrument and hypothesis test (multiple linear regression analysis, F test, t test and coefficient of determination) with the help of SPSS Statistics. The results of this study shows that the variable perception of ease, risk and trust affect the decision to use Gopay. The t-test results shows the perception of ease affect the decision to use Gopay. The risk does not affect the decision to use Gopay. Trust influences the decision to use Gopay. Suggestions from this research are Gopay should increase its convenience, reduce risk, and maintain credibility so that consumers will continue to trust Gopay
PENGARUH KUALITAS PRODUK, HARGA, MEREK DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. GELANG GEMILANG JAYA BELLA SPRING BED SEMARANG Untung Widodo
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 1: Juni 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.266 KB) | DOI: 10.34152/fe.15.1.217-230

Abstract

This research was conducted in order to test how much influence product quality, price and brand to the volume of sales at PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Independent variables include variable product quality, price and brand while the dependent variable is the volume of sales.In determining the data to be studied sampling technique used is the census. Census is a sampling technique when all members of the population used as a sample .. Respondents were selected is the consumer stores PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Thus obtained sample was 50 respondents. Data analysis methods used to perform hypothesis testing is multiple linear regression analysis.Based on the results of research that has been conducted on all data obtained, the importance of the research that 1). There is a positive and significant effect of the variable quality of the product (X1) to sales volume (Y). 2). There is a positive and significant impact on price variable (X2) to sales volume (Y). 3). There is a positive and significant impact on brand variables (X3) to sales volume (Y). 4). There is a positive and significant effect of the variable distribution channels (X4) to sales volume (Y)
RETRACTED : FASHION TRENDS AND HEDONIC LIFESTYLE TO WEARDS PURCHASE DECISION OF HIJAB DRESSES IN BIMA CITY Intisari Haryanti; Herry Nurdin
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 1: Juni 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.668 KB) | DOI: 10.34152/fe.15.1.78-93

Abstract

Artikel dengan judul FASHION TRENDS AND HEDONIC LIFESTYLE TO WEARDS  PURCHASE DECISION OF HIJAB DRESSES IN BIMA CITY: Jurnal Fokus Ekonomi Vol 15, No 1: Juni 2020pada tautan daring https://ejournal.stiepena.ac.id/index.php/fe/article/view/286 , atas permintaan editor in chief. Alasan pencabutan karena artikel tersebut juga sudah terbit pada Jurnal Lain.
Editorial Teams Luhgiatno Luhgiatno
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 1: Juni 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.15.1.%p

Abstract

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