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Management and Economics Journal (MEC-J)
Published by Universitas Islam Negeri Maulana Malik Ibrahim Malang
ISSN : 25993402     EISSN : 25989537     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Management and Economics Journal (MEC-J) is a peer-reviewed and open access journal that focuses on management and economics fields. This journal publishes original articles, reviews, and also interesting case reports. Letters and commentaries of our published articles are welcome. Subjects suitable for publication include but are not limited to the fields of Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Economics, Business Economics, Business Ethics and Sustainable, and Entrepreneurship, etc. The papers received by this journal will be reviewed by some experts from several universities in different countries. MEC-J is published three times a year in April, August, and December by Faculty of Economics, Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia. One volume of MEC-J is published in the one-year calendar.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 8, No 3 (2024)" : 7 Documents clear
Optimizing Digital Financial Inclusion to Achieve SDGs through Accelerating Womenpreneurs as Economic Empowerment Lailiyah, Elliv Hidayatul; Fajri, Mega Barokatul
MEC-J (Management and Economics Journal) Vol 8, No 3 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i3.29289

Abstract

The purpose of this study is to analyze and formulate strategies to optimize financial inclusion through womenpreneurs, because womenpreneurs can be economic empowerment so that the 2030 SDGs target can be achieved. Womenpreneurs can be actors who contribute significantly to economic development. However, womenpreneurs have a low financial inclusion index which will hinder the achievement of the SDGs target in 2030. This study uses a qualitative method with a case study approach to explore and obtain empirical evidence about strategies in optimizing digital financial inclusion in womenpreneurs. The subjects of this study were womenpreneurs from the Aisyiyah women's MSMEs group in Lamongan Regency, the head of regional leader of aisyiyah (PDA), the head of the cooperative and micro business office of Lamongan Regency and the head of the Industry and Trade office of Lamongan Regency. Data collection used interview and observation methods. Data analysis was carried out by means of data reduction, presentation of data conclusions and data verification. After the key data has been determined, the next step is to conduct an analysis using SWOT analysis and PEST analysis to formulate the strategy. There are two strategies formulated, first SOT Strategy provides full power, increases opportunities, and eliminates threats. Second, WOT Strategy fixes weaknesses, takes advantage of opportunities, and holds back threats.
The Role of Enterprise Agility in Mediating Digitalization Capabilities Towards Superior Performance of MSMEs Purnama, Muzzamil Putra; Isfianadewi, Dessy
MEC-J (Management and Economics Journal) Vol 8, No 3 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i3.29235

Abstract

Many companies have launched new models of digital technology support during the COVID-19 pandemic, such as online sales, digital customer interaction, online employee training, and remote workforce solutions, not all companies have benefited. Covid-19 has enough impact on the economy to make business people inevitably have the ability to adjust their agility skills so that their business can survive in the new normal era. This research aims to analyze the influence of digitalization capabilities, mediated by market utilization agility and operational adjustment agility, on the performance of MSMEs in Sleman, Special Region of Yogyakarta. This research uses a quantitative approach, the population to be studied is Sleman MSMEs that have digitalization capabilities, this research uses Purposive Sampling technique, A total of 105 MSME respondents in Sleman, Yogyakarta, filled out a questionnaire, which was analyzed using SmartPLS 3. The research results indicate that digitalization capabilities have a positive impact on market utilization agility and operational adjustment agility. Market utilization agility does not have a significant effect on the performance of MSME companies. Operational adjustment agility has a positive impact on the performance of MSME companies. The capability of digitalization does not have a significant impact on the performance of MSME companies. The study finds that market utilization agility does not serve as a mediator between digitalization capabilities and MSME performance. Instead, operational adjustment agility fully mediates this relationship, highlighting its critical role. These findings provide valuable insights for MSME practitioners in understanding the interplay between digitalization capabilities, market utilization agility, operational adjustment agility, and their collective influence on company performance
The Role of Brand Image Mediation in the Influence of Electronic Word of Mouth on Purchase Intention Zain, Rifki Warri; Vania, Amelinda
MEC-J (Management and Economics Journal) Vol 8, No 3 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i3.24596

Abstract

The rapid development of the Internet in social media and e-commerce is a major challenge for entrepreneurs, especially in the local beauty product sector that is highly competitive at home and abroad. This research aims to find out the role of brand image in mediating the influence of E-WOm on purchase intention on Azarine cosmetic sunscreen products in Shopee on Malang city. The study is explanatory with a quantitative approach and a survey method conducted on 55 respondents in Malang. Sampling nonporbability with purposive sampling techniques used. Data analysis process using Partial Least Square (PLS) with Smart-PLS 3 devices. E-WOM can have a positive and significant influence on brand image and purchase intention. Brand image can have an influence over purchase intentions. as well as brand image can mediate the influence of E-WOM on purchase intention. This research can enrich an understanding of the mechanisms that affect consumer purchasing interests in the context of the digital age.
The Effect of Brand Experience on Brand Engagement and Brand Equity Mediated by Brand Love Apple Users Syamsuddin, Siti Fatimah; Fadhilla, Hanifa Nur
MEC-J (Management and Economics Journal) Vol 8, No 3 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i3.29527

Abstract

The influence of brand experience on brand engagement and brand equity among Apple customers in Yogyakarta was examined in this study. In addition, the purpose of this study is to gain an understanding of how brand experience can influence brand engagement and value in a competitive market. This research uses a quantitative approach with Partial Least Square (PLS) version 4.0 analysis technique. The research sample consists of 150 people who are in Yogyakarta and use Apple products. To collect data, a questionnaire was used to measure the variables under study. The results of the analysis show that brand experience has a positive and significant effect on brand love, brand involvement, and brand wealth. In addition, there is evidence that brand love significantly regulates brand experience with two other factors, namely brand engagement and brand equity. A good brand experience can increase emotional attachment and customer value, according to the findings of this study. The study concludes that a good brand experience is critical to building customer engagement and value with the brand. To increase customer loyalty and strengthen the brand's position in the market, marketers should concentrate on creating pleasant experiences. These results are highly beneficial for a company's marketing strategy, especially for premium brands like Apple.
The Influence of Price Value, E-WOM, Subjective Norm, Perceived Behavior Control on Online Purchase Intentions through Attitude Purwianti, Lily; Jason, Jason; Yulianto, Edy
MEC-J (Management and Economics Journal) Vol 8, No 3 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i3.28891

Abstract

This research examines the mediating role of consumer attitudes in using e-commerce applications in Indonesia and their relationship with price value, E-WOM, subjective norm, perceived behavior control on online purchase intention. This study shows that price value, E-WOM, subjective norm, and perceived behavior control have a significant direct effect on attitude. Attitude also has a significant direct effect on online purchase intention. The indirect relationship in this study has been known that price value, E-WOM, subjective norm, and perceived behavior control through attitude mediation have a significant effect on online purchase intention. The objective of this research is to expand research by analyzing attitude as a mediating variable between price value, subjective norm, perceived behavior control and online purchase intention. The implications of this study suggest that e-commerce users gain knowledge to choose the right e-commerce platform, transaction security in e-commerce applications, and can compare the prices of products offered with market prices or with other e-commerce applications.
Building the Competitive Advantage MSMEs in the Digital Era: The Role of Digital Ecosystem and Pentahelix Synergy Mulyaningtyas, Mulyaningtyas; Wardana, Ditya
MEC-J (Management and Economics Journal) Vol 8, No 3 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i3.28917

Abstract

This study investigates not only the impact of the digital ecosystem and pentahelix synergy on Malang City MSMEs' income, but also how it affects their sustainability. The study's purpose is to investigate the impact of pentahelix synergy and the digital ecosystem on competitive advantage, which is moderated by sales growth. 74 MSMEs were randomly selected as samples for the descriptive quantitative research, which focuses on MSMEs in Malang City that are more than five years old. The data was obtained via a questionnaire, and the assessment weight was established using a linkert scale. Data analysis employs validity tests, normality tests, and moderating variable regression. The findings revealed that the digital ecosystem and the three pentahelix characteristics, which are influenced by sales growth, had no discernible impact on MSMEs' competitiveness.  The originality of study in which pentahelix synergy also engages the digital ecosystem in establishing MSMEs' competitive advantage, implies that MSMEs and pentahelix elements should understand the relevance of incorporating the digital ecosystem in achieving competitive advantage.
Entrepreneurial Orientation and Innovation Ability on MsMEs Performance: The Moderator Role of Social Network Ties Munif, Dikka Abdillah Rizqia Putra; Priyono, Anjar
MEC-J (Management and Economics Journal) Vol 8, No 3 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i3.29135

Abstract

This study aims to test and analyze the effect of entrepreneurial orientation and innovation ability on the performance of MSMEs, as well as to test and analyze the effect of entrepreneurial orientation on MSME performance in moderation of social network ties, test and analyse the effect of innovation capability on MSME performance in moderation of social network ties. This type of survey will be used in this research. With the technique used in sampling using cluster sampling, this study involved 98 MSMEs in Sleman Regency, Yogyakarta Special Region (DIY). Using analytical tools in the form of PLS-SEM, the results of this study indicate that 1) there is an effect of entrepreneurial orientation on MSME performance, 2) there is no effect of innovation capability on MSME performance, 3) there is no effect of entrepreneurial orientation on MSME performance moderated by social network ties, 4) there is no effect of innovation capability on MSME performance moderated by social network ties. The implications of the results of this study can be a reference, recommendation, benefit, and insight for MSME actors to analyze the results of this study and identify the influence of entrepreneurial orientation and innovation capabilities, as well as the moderating role of social network ties so that it is expected to have an impact on MSME performance.

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