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Sumatera utara
INDONESIA
Indonesian Journal of Agricultural Research
Published by Universitas Sumatera Utara
ISSN : 26155842     EISSN : 26155842     DOI : -
Core Subject : Economy, Health, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary
Indonesian Journal of Agricultural Research (InJAR) is a peer-reviewed quarterly journal published by TALENTA (Universitas Sumatera Utara's Journals Publisher) and managed by Faculty of Agriculture, Universitas Sumatera Utara. It is based on DIKTI accreditation standard and covers all aspects of agricultural researches including Animal Science and Fisheries, Agribusiness, Agrotechnology and Agricultural Technology. All manuscripts are double-blind refereed before acceptance. InJAR is published in March, July, and November.
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Articles 191 Documents
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Determinants of social media use for professional agricultural extension: a cross-sectional survey of practitioners in Limpopo Province, South Africa Patience Manku Nkoana; Elliot Zwane; Abenet Belete
Indonesian Journal of Agricultural Research Vol. 9 No. 2 (2026): InJAR, Vol. 9, No. 2, July 2026
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/injar.v9i2.24741

Abstract

The increasing need for cost-effective and accessible communication in agricultural extension has driven the adoption of social media platforms. This study examined the use of social media platforms for professional extension work among agricultural extension practitioners in Limpopo Province, South Africa. A quantitative cross-sectional survey was conducted in 2025 among 225 extension practitioners selected through multistage random sampling from a population of 538. Data were collected using structured questionnaires and analysed using descriptive statistics and Pearson chi-square tests in SPSS version 30. The results showed that social media is widely used amongst extension practitioners. WhatsApp emerged as the dominant platform used by all respondents. On the other hand, platforms such as Facebook, YouTube, and TikTok are also used, but mainly for sharing visual and interactive content. Extension practitioners were more likely to access agricultural information on social media than to create original advisory content for their farmers. Text messages and voice notes were the most shared content types, reflecting the preference for simple, low-data communication formats. This preference is suitable for rural connectivity conditions and less expensive. A significant association was found between years of service and professional social media use. Factors like age, gender, qualification, and district showed no significant influence. The findings indicate that although social media has strong potential to enhance extension service delivery, it remains underutilised. The study highlights the need to strengthen digital skills, improve internet access, and develop guidelines for professional social media use.

Page 20 of 20 | Total Record : 191

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