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INDONESIA
Tuturrupa : Bertutur Apik, Berkata Rupa
Published by Universitas Katolik Soegijapranata
ISSN : -     EISSN : 26227134     DOI : 10.24167/tuturrupa
Core Subject : Education,
Education
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 1, No 1 (2018)" : 5 Documents clear
Analisis Film Animasi Spongebob Ditinjau Dari Brand Identity Putri Wulandari
TUTURRUPA Vol 1, No 1 (2018)
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.697 KB) | DOI: 10.24167/tr.v1i1.1592

Abstract

Animation is not a stranger thing especially for children aged 5th-6th years old. Animationhave closely related with childs imagination. So that invite many controversy toward brandimage on a characters. So it’s discussed about that brand image effect on an animation filmcharacters “ Sponge Bob”, how the effects of visualization and brand story in it become aunity. Brand image is not only bring an effect on children, but also affect the children growth.The influence of characters brand image is very big in determining the mindset, character,and imagination. Because all responses is the brand image on a brand character has afocus that serves as an explanatory of a brand, so that brand can have an unique directionand segmentation of the other animation. Brand image have a unity so as form the movie"Sponge Bob" is a brand story as a story which explains the brand image and brand focusas a meeting point, this is what will be a positioning of characters in the film and became afilm that could be a memory for audiences. So that the evolutin of this animated filmcontinues into a attract one than others.
Pengaruh Kata-Kata Unik Makanan Umkm Terhadap Citra Brandnya Aimee Natalia Tampi
TUTURRUPA Vol 1, No 1 (2018)
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.224 KB) | DOI: 10.24167/tr.v1i1.1593

Abstract

This paper discusses the influence of unique words on SME’s food on SME brand, becausemany SME’s food packaging made with the same form, same color even the same words,slogan, and that is often make a buyer difficult to choose when they forgot the brand’s namethey want to buy. Researchers , in this paper was to investigate how the effect of uniquewords on the image of the SME’s brand with the help of the theories that have been there ,interviews with experts design , in this case the researcher describes how the unique wordsare good to use in improving the image of the brand , in an interview with design experts ,researchers found that in enhancing the brand image of SME,SME can use unique words asthe first step of their markerting , which brought the paper to the end of the discussionstating that words can uniquely affect the image of a brand.
Analisis Semiotik Iklan Top Coffee Versi Iwan Fals Pada Media Televisi Robertus Fajar Wicaksana
TUTURRUPA Vol 1, No 1 (2018)
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.376 KB) | DOI: 10.24167/tr.v1i1.1589

Abstract

This research is based on the construction of signs which often used in advertising to conveymessage. Therefore, this research is conducted to see how the construction of signsrepresenting myth of lifestyle in Top Coffee advertising Iwan Fals version “Inspiration”. Thisresearch uses Roland Barthes’ semiotics theory. The method used in this research isBarthes’ semiotics with denotative, connotative, and myth as the devices. The approachused in this study by using qualitative, subjects wereAdvertisement Top Coffee Iwan Fals Advertising on TV. While the object of this research isthe message on the Top Coffee Advertising Iwan Fals Version. To get Top Coffee VersionIwan Fals Advertising, researchers downloading files from the internet media. Theadvertising is then used to analyze the research material. In denotative level, ads Top Coffeeversion Iwan Fals "Inspiration" only show the same character with Iwan Fals. However, theconnotative, this advertising shows a new style of coffee that their Blending Arabica andRobusta coffee into one. This ad represents the myths of the culture and people'sconfidence in Indonesia.Based on these findings, it will be better if the effect of this ad to audiences analyzed in thefuture research.
Analisa Pengaruh Brand Kota Lama Terhadap Bentuk Logo Kafe Tekodeko The Marchelia
TUTURRUPA Vol 1, No 1 (2018)
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.64 KB) | DOI: 10.24167/tr.v1i1.1590

Abstract

Tekodeko Cafe sells food and beverage products that related with coffee with the support ofthe classic atmosphere because it is adjacent to the tourist area of the Old City ofSemarang. This study aims to determine the impact of the Brand Image of an area on theformation of cafe logos located within the old city area with a case study of Tekodeko café.This research used interview and questionnaire method. The result of this research can beconcluded that Tekodeko has strong reason in forming the brand that is building aconducive place for the community of art.
Efektifitas Desain Kemasan Thung Cha Terhadap Ergonomi Konsumen Ellen Moza Liguna
TUTURRUPA Vol 1, No 1 (2018)
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.898 KB) | DOI: 10.24167/tr.v1i1.1591

Abstract

The development of the more advanced era, the more creativity that is created by someoneto improve the quality of a product. Especially creativity in packaging design. With thecreativity of packaging design, very helpful in a selling point in doing business. Manyentrepreneurs who sell fast drinks like tea, pop ice, juice, etc. with the use of cup packaging.The world of competition is still running, so it is necessary to find something different withcreative ideas. One of them is Thai Tea beverage product with Thung Cha brand. Thai Teais a tea drink from Thailand, which is currently popular and many people are opening thisbusiness. Thung Cha therefore makes a different packaging design from the others, namelythe packaging of Zip Bag. The packaging is shaped like a pouch or a flip pouch on the top.Usually this packaging is used to package snacks or snacks. From the packaging of thispouch type of drink, makes the author interested to examine why drinks are packed usingZip Bag packaging.

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