Garuda - Garba Rujukan Digital

Analisis Film Animasi Spongebob Ditinjau Dari Brand Identity Putri Wulandari
TUTURRUPA Vol 1, No 1 (2018)
Publisher : Universitas Katolik Soegijapranata, Semarang

Animation is not a stranger thing especially for children aged 5th-6th years old. Animationhave closely related with childs imagination. So that invite many controversy toward brandimage on a characters. So it’s discussed about that brand image effect on an animation filmcharacters “ Sponge Bob”, how the effects of visualization and brand story in it become aunity. Brand image is not only bring an effect on children, but also affect the children growth.The influence of characters brand image is very big in determining the mindset, character,and imagination. Because all responses is the brand image on a brand character has afocus that serves as an explanatory of a brand, so that brand can have an unique directionand segmentation of the other animation. Brand image have a unity so as form the movie"Sponge Bob" is a brand story as a story which explains the brand image and brand focusas a meeting point, this is what will be a positioning of characters in the film and became afilm that could be a memory for audiences. So that the evolutin of this animated filmcontinues into a attract one than others.

Pengaruh Kata-Kata Unik Makanan Umkm Terhadap Citra Brandnya Aimee Natalia Tampi
TUTURRUPA Vol 1, No 1 (2018)
Publisher : Universitas Katolik Soegijapranata, Semarang

This paper discusses the influence of unique words on SME’s food on SME brand, becausemany SME’s food packaging made with the same form, same color even the same words,slogan, and that is often make a buyer difficult to choose when they forgot the brand’s namethey want to buy. Researchers , in this paper was to investigate how the effect of uniquewords on the image of the SME’s brand with the help of the theories that have been there ,interviews with experts design , in this case the researcher describes how the unique wordsare good to use in improving the image of the brand , in an interview with design experts ,researchers found that in enhancing the brand image of SME,SME can use unique words asthe first step of their markerting , which brought the paper to the end of the discussionstating that words can uniquely affect the image of a brand.

Analisis Semiotik Iklan Top Coffee Versi Iwan Fals Pada Media Televisi Robertus Fajar Wicaksana
TUTURRUPA Vol 1, No 1 (2018)
Publisher : Universitas Katolik Soegijapranata, Semarang

This research is based on the construction of signs which often used in advertising to conveymessage. Therefore, this research is conducted to see how the construction of signsrepresenting myth of lifestyle in Top Coffee advertising Iwan Fals version “Inspiration”. Thisresearch uses Roland Barthes’ semiotics theory. The method used in this research isBarthes’ semiotics with denotative, connotative, and myth as the devices. The approachused in this study by using qualitative, subjects wereAdvertisement Top Coffee Iwan Fals Advertising on TV. While the object of this research isthe message on the Top Coffee Advertising Iwan Fals Version. To get Top Coffee VersionIwan Fals Advertising, researchers downloading files from the internet media. Theadvertising is then used to analyze the research material. In denotative level, ads Top Coffeeversion Iwan Fals "Inspiration" only show the same character with Iwan Fals. However, theconnotative, this advertising shows a new style of coffee that their Blending Arabica andRobusta coffee into one. This ad represents the myths of the culture and people'sconfidence in Indonesia.Based on these findings, it will be better if the effect of this ad to audiences analyzed in thefuture research.

Analisa Pengaruh Brand Kota Lama Terhadap Bentuk Logo Kafe Tekodeko The Marchelia
TUTURRUPA Vol 1, No 1 (2018)
Publisher : Universitas Katolik Soegijapranata, Semarang

Tekodeko Cafe sells food and beverage products that related with coffee with the support ofthe classic atmosphere because it is adjacent to the tourist area of the Old City ofSemarang. This study aims to determine the impact of the Brand Image of an area on theformation of cafe logos located within the old city area with a case study of Tekodeko café.This research used interview and questionnaire method. The result of this research can beconcluded that Tekodeko has strong reason in forming the brand that is building aconducive place for the community of art.

Efektifitas Desain Kemasan Thung Cha Terhadap Ergonomi Konsumen Ellen Moza Liguna
TUTURRUPA Vol 1, No 1 (2018)
Publisher : Universitas Katolik Soegijapranata, Semarang

The development of the more advanced era, the more creativity that is created by someoneto improve the quality of a product. Especially creativity in packaging design. With thecreativity of packaging design, very helpful in a selling point in doing business. Manyentrepreneurs who sell fast drinks like tea, pop ice, juice, etc. with the use of cup packaging.The world of competition is still running, so it is necessary to find something different withcreative ideas. One of them is Thai Tea beverage product with Thung Cha brand. Thai Teais a tea drink from Thailand, which is currently popular and many people are opening thisbusiness. Thung Cha therefore makes a different packaging design from the others, namelythe packaging of Zip Bag. The packaging is shaped like a pouch or a flip pouch on the top.Usually this packaging is used to package snacks or snacks. From the packaging of thispouch type of drink, makes the author interested to examine why drinks are packed usingZip Bag packaging.

Tinjauan Desain Tiket Dot Kom Versi “Mau Ke Mana” Raja Ampat Christina Rayinda A.
TUTURRUPA Vol 1, No 2: Februari 2019
Publisher : Universitas Katolik Soegijapranata, Semarang

Abstrak: Iklan adalah salah satu media promosi yang dianggap paling efektif dan ampun untuk menarik perhatian konsumen. Sering kali iklan juga membuat kesal para audience karena pada waktu audience sedang asyik menonton sebuah televisi tiba-tiba terpotong oleh adanya iklan. Akan tetapi, hal ini tidak disadari oleh audience karena iklan telah membentuk dan ikut menentukan masyarakat dalam memutuskan dan menentukan pilihan. Salah satu iklan Tiket dot com yang menarik untuk diteliti adalah iklan Tiket dot com versi “Mau ke mana, Raja Ampat” di media televisi. Iklan yang dibuat pada tahun 2013 ini memiliki tema serta konsep yang sederhana dan menarik konsumen. Tema iklan itu ialah tentang seorang pria yang merasa bosan bekerja di kantor dan ingin pergi liburan ke Raja Ampat. Nilai lebih pada iklan ini yaitu menggambarkan dua kejadian yang berbeda yaitu ruang nyata ketika karyawan dan bos sedang mengadakan rapat dan ruang mimpi ketika tiba – tiba pergi liburan ke Raja Ampat. Iklan yang mengkombinasikan hasil rekaman kamera dengan visual effects ini, selain menarik minat pelanggan serta memiliki makna bagi para konsumennya. Bagi penulis, iklan Tiket dot com ini memiliki keunikan dalam konsep serta tampilannya. Penelitian ini bertujuan untuk membahas poster menggunakan analisis tinjauan desain melalui empat tahap yakni, tahap deskripsi, tahap analisa, tahap interpretasi, dan tahap evaluasi. Tinjauan desain tersebut diharapkan dapat menjadi jembatan bagi pembaca dalam mengartikan karya poster tersebut secara lebih terperinci.Kata Kunci: Video Iklan, Tinjauan Desain, Iklan Pemasaran.Abstract: Advertising is one of the most effective and merciful campaign media to attract the attention of consumers. Often the ads also upset the audience because at the time the audience was engrossed watching a television suddenly cut off by the ad. However, this is not realized by the audience because the ad has formed and participate in determining the community in deciding and making choices. One of the interesting dot com Ticket ads to research is the dot com Ticket version of "Where to go, Raja Ampat" on the television media. The ad created in 2013 has a theme and concept that is simple and attract consumers. The ad theme is about a man who is bored working in the office and wants to go to Raja Ampat. More value on this ad is describing two different events that is real space when employees and the boss is holding a meeting and dream room when suddenly go on holiday to Raja Ampat. Ads that combine the recording of cameras with visual effects is, in addition to attract customers and have meaning for its customers. For authors, this dot com Ticket ad has uniqueness in concept and appearance. This study aims to discuss the poster using design review analysis through four stages namely, description stage, analysis phase, stage of interpretation, and evaluation phase. The design review is expected to be a bridge for readers to interpret the poster's work in more detail.

Analisis Makna Pesan Iklan Layanan Masyarakat Uber Versi Boxes – Ayo Kita Unlocked Jakarta Hanz Kristian Agung
TUTURRUPA Vol 1, No 2: Februari 2019
Publisher : Universitas Katolik Soegijapranata, Semarang

Uber is one of the largest online transportation services in the world. In Indonesia alone Uber had time to try to operate before finally acquired by other transportation services. The object of this research is Youtube Uber advertising version Ayo Kita Unlockedjakarta. Uber Ads version Ayo Kita Unlockedjakarta represents the true condition of a metropolitan city full of private vehicles by office workers. This can be seen from the analysis of scenes per scene. This research uses qualitative descriptive method, content analysis, and semiotics approach Roland Barthes. The purpose of research conducted is to find out the meaning of the message to be conveyed by Uber advertisement version of Ayo Kita Unlockedjakarta. And the results of this research indicate the denotative and connotative meaning of this advertisement which makes it possible to reveal the meaning of the message that the advertisement shows the possibility of street condition occurring in metropolitan city especially Jakarta in case of congestion, if everyone is not aware to use public transportation service and more concerned with prestige and life is instantaneous.

Pagar Dari Teritori Menjadi Pride dan Identitas Ratih Dian Saraswati; Maria Damiana Nestri Kiswari
TUTURRUPA Vol 1, No 2: Februari 2019
Publisher : Universitas Katolik Soegijapranata, Semarang

Abstrak: Manusia pada dasarnya mempunyai rasa “kepemilikan”. Pagar merupakan bagian dari bangunan rumah tinggal yang tidak bisa dipisahkan keberadaannya. Awalnya, pagar merupakan sebagai “penanda” batas teritori kepemilikan seseorang atau batas kekuasaan atas properti. Pagar menjadi elemen bagian dari desain sebuah rumah tinggal yang penting keberadaannya. Tulisan ini akan membahas mengenai transisi perubahan fungsi sebuah desain pagar pada rumah tinggal. Bagaimana pagar menjadi sebuah elemen desain yang tidak hanya sebagai pembatas teritori namun berubah fungsi menggambarkan identitas dan menjadi pride dari pemilik rumah tinggal tersebut.Kata kunci: Pagar, teritori, pride, identitasAbstract : Humans basically have a sense of "ownership". Fences are part of residential buildings that cannot be separated. Initially, a fence is a "signage" of a person's ownership territorial boundaries or a power limit on property. The fence becomes an element of the part of the house that is important for its existence. This paper will discuss the transition of changing the function of fence designs in a residence. How the fence becomes an element design that is not only a territorial barrier but changes the function of describing the identity and being a pride of the owner of the house.Keywords: Fence, territory, pride, identity

Rumah Joglo Sebagai Identitas Visual Konsep Bangunan Kuliner Kontemporer Christian Moniaga; Alvina Gunawan
TUTURRUPA Vol 1, No 2: Februari 2019
Publisher : Universitas Katolik Soegijapranata, Semarang

Abstrak: Rumah Joglo merupakan salah satu warisan budaya Indonesia yang terdapat di Jawa Tengah. Rumah Joglo mempunyai kerangka bangunan utama yang terdiri dari soko guru berupa empat tiang utama penyangga serta tumpang sari yang berupa susunan balok yang disangga soko guru. Rumah Joglo yang pada awalnya hanya dimiliki oleh kalangan terpandang saja, seiring perkembangan jaman Joglo dapat dimiliki oleh siapapun yang ingin membangun Rumah Joglo. Tak heran banyak Joglo yang dibangun dengan fungsi yang berbeda sehingga berdampak pada susunan ruang Joglo. Dengan dasar pengetahuan tersebut, penelitian ini berupaya mengungkapkan sejauh mana citra visual Rumah Joglo mampu mempengaruhi konsep identitas sebuah bangunan. Untuk mencapai tujuan tersebut, penelitian ini menggunakan metode penelitian berupa studi literatur serta dilakukannya sebuah observasi. Hasil identifikasi karakteristik Rumah Joglo menunjukkan bahwa Rumah Joglo merupakan perwujudan nilai kebudayaan lokal yang melahirkan seni arsitektur khas Jawa Tengah yang menarik.Kata kunci: Rumah Joglo, Identitas Visual, Konsep Bangunan Abstract: Joglo House is one of the Indonesian cultural heritages found in Central Java. The Joglo house has a main building framework consisting of Soko Guru in the form of four main pillars supporting and intercropping in the form of blocks arranged by Soko Guru. Joglo house which was originally only owned by prominent people, along with the development of the Joglo era can be owned by anyone who wants to build a Joglo House. No wonder many Joglo are built with different functions that have an impact on the Joglo space arrangement. With this knowledge base, this research seeks to reveal the extent to which the visual image of Rumah Joglo is able to influence the concept of identity of a building. To achieve this goal, this study uses research methods in the form of literature studies and an observation. The results of the identification of Joglo House characteristics indicate that Joglo House is an embodiment of the value of local culture which gave birth to interesting Central Javanese architectural art.Keywords: c

Kajian Ikonografi Dan Ikonologi Soko Guru Tunggal Pada Masjid Soko Tunggal Tamansari Yogyakarta Dina Astuti; Arif Ardy Wibowo
TUTURRUPA Vol 1, No 2: Februari 2019
Publisher : Universitas Katolik Soegijapranata, Semarang

ABSTRAK: Pada tahun 1972 seorang arsitek kraton, bernama R. Ng. Mintoboedoyo merancang sebuah Masjid yang terletak di Jalan Taman KTI /309 Yogyakarta. Masjid tersebut ditompang dengan soko guru tunggal, bernama Masjid Soko Tunggal. Jumlah yang tunggal dipahami serta dikaji dengan penafsiran makna dan keterkaitannya dengan sejarah seni dan kebudayaan yang relevan, dengan menggunakan pendekatan ikonografi dan ikonologi Erwin Panofsky.Kajian dengan ikonografi dan ikonologi diperoleh konfigurasi kecenderungan pada gaya susunan formal dan gaya susunan intelektual dan secara struktural atau cara pengorganisasian tidak banyak perbedaan dengan soko guru tunggal lainya. Analisis ikonografi dari bentuk karya visual yang dikelompokan ke dalam soko guru tunggal memperlihatkan benang merah yang memperlihatkan hubungan dari apa yang ada di dalamnya yang menjadikan makna. Tunggal diartikan dengan satu tanpa ada jumlah yang lainya, seperti hanya Allah itu satu, satu itu Allah dan satu itu mutlak hanya milik Allah dalam surah Al-Ikhlas dan Allah itu Esa, soko guru yang dihadirkan dengan jumlah tunggalnya bertujuan agar manusia senantiasa mengingat akan Allah. Dengan melalui panca indra atau anggota tubuh lainnya yang telah Allah berikan agar digunakan dalam hal kebaikan dengan beribadah kepada-Nya karena apalah daya manusia yang 0 (nol/kosong) jika tanpa pertolongan dan kehendak dari-Nya. Ragam hias yang ada disana juga mengajarkan bagaimana untuk mengingatkan dan selalu beribadah kepada-Nya, memberikan manfaat baik untuk diri sendiri ataupun orang lain, meyakini bahwa Muhammad adalah utusan Allah, dan sesunguhnya hanya satu titik tujuan hidup ini yaitu mencari ridho-Nya bukan yang lain.Makna-makna tersebut terkandung pada bagian inti yaitu pada soko guru, yang mencerminkan sila pertama dari idiologi dasar negara Indonesia yang berbunyi Ketuhanan Yang Maha Esa. Kata Kunci : lkonografi, Ikonologi, Soko Suru Tunggal, pada Masjid Soko Tunggal Yogyakarta

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Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota semarang,

Jawa tengah

INDONESIA