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INDONESIA
Journal of Innovation, Business and Entrepreneurship
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Innovation, Business and Entrepreneurship is intended to be an effective channel of communications and knowledge sharing among various types of stakeholder interested in the study of innovation, business and entrepreneurship, both from a theoretical and practical perspective. While theoretical aspects are considered as important, the journal however tends to be focussed more on practical aspects of innovation, business and entrepreneurship.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 4, No 1 (2019)" : 5 Documents clear
Customer Satisfaction Research as Basis Data for New Product Development, Case Study : Insan Gemilang Indonesia Syah, Muhammad Mahbub; Chaldun, Evy Rachmawati
Journal of Innovation, Business and Entrepreneurship Vol 4, No 1 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. The world nowadays has a prominent idea to transform, while education is one of the crucial aspects that should put give attention to everyone. Education as a right and education as an obligation may reflect the status quo. Provision of gaining quality of education can’t be reduced as the role of Government only. Here, startups from private sector could provide the best education in so many ways. Insan Gemilang Indonesia as one of the biggest education service in Science Olympiad market has created more accessible and inclusive service to school who really want to achieve and increase quality of Science Olympiad training. Researcher used an exploratory research design by qualitative method with in-depth interview with 11 stakeholders to examine an underlying factor to meet an expectations of customer satisfaction and basis data improvement. The research question focused on the rate of customer satisfaction and their preference to IGI service. The research finding from customer’s perspectives used as an evaluation and data for IGI’s continuous improvement.Keywords: Customer satisfaction, Insan Gemilang Indonesia, Education service, Product development. 
The Influence of Service Quality Dimensions towards Customer Satisfaction and Customer Loyalty Ramadhani, Rizky; Raafaldini Mirzanti, Isti
Journal of Innovation, Business and Entrepreneurship Vol 4, No 1 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Coffee consumption in Indonesia has been increasing in the past few years, thus promoting new coffee shops to open each year. The key factors in building a successful coffee shop is through the continuous improvement of the product and its service. Good product in coffee industry can be defined as a good taste and aroma coffee, from its acidity and its sweetness. Through service, a coffee shop could gain loyal customers whenever they are satisfied and will return as repetitive customers, thus creating a sustainable coffee shop. This research aims to find out service quality, customer satisfaction, and customer loyalty of Jack Runner Roastery. This research is using a quantitative approach by distributing questionnaires to Jack Runner Roastery’s customer. The correlation between service quality dimensions and customer satisfaction is analyzed using multiple linear regression, while customer satisfaction towards customer loyalty is analyzed using simple linear regression.  Results shows that reliability, tangibles, empathy and responsiveness have a positive significant influence towards customer satisfaction, while assurance has no significant influence. Furthermore, the study shows that customer satisfaction has a significant influence towards customer loyalty. The research provides recommendation for coffee shops to improve their service quality to gain customer satisfaction and customer loyalty. Keywords: Customer Loyalty, Customer Satisfaction, Service Quality.
The Influence of Availability, Channel Operationalization, Ability to Listen, Personal Assistance and Content Quality from Customer Assessment Towards Customer Engagement in Instagram. Case Study: Ghala Floral Design Ichsan, Miftahul; Rachmawati Chaldun, Evy
Journal of Innovation, Business and Entrepreneurship Vol 4, No 1 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Many businesses have social media right now. Having the customer engagement in social media is therefore an important thing for business to be successful in their social media. The ultimate goal of customer engagement is to retain the customer, to become loyal. Reseacher thus tried to find out from the previous study what influences customer engagement in social media, especially in Instagram. Based on literature reviews and previous research, it is found that the most commonly used parameters to increase customer engagement in Instagram are availability, channel operationalization, customer listening ability, personal assistance, and content quality. This research is conducted on the target market for Ghala Floral Design to help them know what really drives their customer perception to engage with Instagram. Research is conducted through a questionnaire with 200 respondents and analyzed using multiple regression and descriptive analysis, then validated through previous literature and research reviews. The results are that content quality is the most influential factors, followed by channel operationalization, then availability, customer listening, and the least personal assistant. The results of this study can be treated as guidelines and recommendations to Ghala Floral Design to increase their brand engagement through Instagram. Keywords: Customer engagement factors, Ghala Floral Design, Instagram, Marketing strategy
Consumer Preferences on Purchase of Residential Home in Cimahi Region: Application of Factor Analysis Ibrahim, Shiddiq
Journal of Innovation, Business and Entrepreneurship Vol 4, No 1 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. The increase of population growth rate will also lead it into an increase of houses needs. One of primary human needs is needs of residence. As a place to live in, residential is one of primary needs other than food and clothing needs. So this research would like to know that the consumer preferences on purchase of residential home in Cimahi region, application by factor analysis. The problem is that there are still limited basic guideline on creating marketing strategy that based on the consumer preferences when browsing to look for the residential home they needed. By making an efficient and effective marketing strategy based on the consumer needs of residential home to keep the consumer engagement similar with the company’s product is one of the things that wanted to be solved. By not knowing what important features of the residential home to be delivered will be ended up in decrease of consumer expectation, which will have an impact on the company's image and trust. The method of this research is quantitative and use the application of factors analysis, namely research methods based on the philosophy of positivism, used to examine certain populations or samples, data collection method used in this study is descriptive analysis, with the aim to find the most dominant factor that influence consumer on purchase of residential home in Cimahi region. The results shows that the dominant factor that drives consumers to purchase residential homes is the factor of affordable houses with good material quality that can explain the drivers of purchasing residential homes. Based on the conclusions from the results of the study, the suggestions for this research, referring to the dominant factor that drives consumers to purchase residential homes is affordable houses with good material quality, that could be done by give more attention to four aspects: Proper land acquisition, construction speed, selection for the concept of a residential home, and determination of selling prices. These indicators can be used in promotional and marketing activities, because respondents have a positive perception of affordable houses with good material quality. Therefore the promotion that will be carried out must show the quality of the product and emphasis on affordable prices. The implementation process from this research must be conducted by the company itself based on the value of the company.Keywords: Purchase intention, Residential home, Consumer preferences, Purchasing decision making process.
The Effect of Social Capital of Entrepreneurs in Entrepreneurial Process Humam, Muhamad; Famiola, Melia
Journal of Innovation, Business and Entrepreneurship Vol 4, No 1 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. when many entrepreneurial processes framework identify the role of networking as important part at the start-up development stage, this study have extended the concept of networking and embraced it in the concept of individual social capital of entrepreneurs. However, much of literature on measuring social capital has focused on the quantity of social capital rather than quality made by it. This study will focus and seek to expand the depth and richness of social capital during new venture creation and later identifying the effect of individual social capital in entrepreneurial process. to expand and specify the richness of individual social capital during venture creation, Timmons Model of Entrepreneurial process are used. It considers opportunity, team, and resources as three components for successful new business, and later associate it with Bonding and Bridging and Linking Social Capital of Entrepreneur. The research is mainly expected to provide insight for the business founders and nascent entrepreneurs, help them facing the challenges in starting and running the business, so that they can aware the important of good network and relationship during entrepreneurial process. The focus is to describe how individual social capital of entrepreneur’s networks can affect their own business. This study only considers social capital in individual level and ignore social capital on collective level. This study uses qualitative approach and conducts semi-structured interview with 10 entrepreneurs operating on various industry and various background in Bandung to enhance the Social Capital variety of this study. The Result of This Study shows that individual social capital playing major role during entrepreneurial process. having family and close friends in business, and as well encouragement from family and close friends are strongly associated with successful nascent outcomes. the good social capital of founder’s will be result in better business. We also found as the company grow bigger, the result looks indicate that bridging social capital and linking social capital increasingly become more important, it reveal that bridging social capital connection of entrepreneur’s link it into specific networking and knowledge which may be not available in Bonding Social Capital ties. Overall, Individual social capital exists and affecting entrepreneur’s entrepreneurial process conscious or unconsciously. Suggestion for future research regarding this topic is qualitative study that including personality and environment and relationship or correlation between individual social capital in opportunity, team, and resource aspect of new venture creation. Keywords: Individual Social Capital, Nascent Entrepreneur, Entrepreneurial Process, Start-up 

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