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k@ta
Published by Universitas Kristen Petra Surabaya
ISSN : 14112639     EISSN : 23026294     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
k@ta: a biannual publication on the study of language and literature is a refereed journal published twice a year in June and December by the English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia. It presents articles on the study of language, literature and culture.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol. 26 No. 2 (2024): DECEMBER 2024" : 7 Documents clear
Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis Asyipa Nursani; Tofan Dwi Hardjanto
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 2 (2024): DECEMBER 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.2.135-148

Abstract

Today, LinkedIn is a business-focused social media platform widely preferred for professional networking. The discourse produced in a LinkedIn profile summary can significantly enhance one's personal branding. This study examines the personal branding strategies embedded in the move structure of LinkedIn profile summaries. A genre analysis approach elaborated with the components of personal branding, provides insights into the creation of an effective profile summary. The results of this study show that the self-strength component is a mandatory element in a profile summary. Strengths can be highlighted by presenting experience, skills, educational background, and position. Additionally, there are optional components that can further enhance personal branding, such as presenting achievements, goals, and unique qualities. These findings serve as a reference for LinkedIn users in developing a stronger personal brand through the creation of an effective and efficient profile summary.
Narratives of Male Struggle Against Patriarchy in Select Filipino Literary Works Jhec Aldrei Canibel; Alyssa Amor Gelbolingo; Ma. Cristilina A. Montañez
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 2 (2024): DECEMBER 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.2.161-176

Abstract

This study offers a more nuanced understanding of the impacts of patriarchy by exploring its complexities and effects beyond commonly held beliefs about gender roles. Using an inductive thematic analysis grounded in Braun and Clarke's framework, five Filipino literary works were examined to identify themes related to male struggles within a patriarchal society. The analysis revealed that men who fail to conform to patriarchal norms of masculinity find themselves at odds with the rigid standards of hegemonic masculinity. Their struggles against conformity and the limitations patriarchy imposes extend far beyond personal lives, gradually affecting society at large. These findings suggest that it is imperative for individuals of all genders to unite in collective efforts to dismantle a system that disproportionately privileges only those men narrowly defined as "true." Ultimately, such a system disadvantages those who fail to meet patriarchal standards of masculinity.
Revealing the Utilization of Pragma-dialectics and Fallacies in BongBong Marcos Supporters' Facebook Argumentations Cyra Godessa Largado; Ma. Saine Arranguez; Yacint Cahumna; Joemar Turno Minoza
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 2 (2024): DECEMBER 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.2.103-120

Abstract

In this modern era, most transactions occur online, including the management of disputes. However, argumentation in the context of social media is rarely articulated in detail. Intuitively, people may recognize flaws in argumentation but may not be entirely certain about them. Hence, this research evaluates the reasonableness and effectiveness of online argumentation, particularly among Bongbong Marcos' supporters, as significant opposition exists due to his 2022 Philippine presidential candidacy. One example analyzed is De La Salle University's written unity statement posted on their Facebook page. Discourse analysis was employed to examine the data. Results show that Bongbong Marcos' supporters in the argumentative activity are not strategic in constructing their standpoint, as they distort critical discussion stages and commit fallacious arguments, failing to attain crucial stages of the evaluation process. Thus, Bongbong Marcos' supporters are not strategic in their arguments.
Agentive and Independent Older Female Adult in Strong Woman Gang Nam-Soon: Going Against Prevalent Gendered Ageism in K-Dramas Yuliyanto Chandra
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 2 (2024): DECEMBER 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.2.121-134

Abstract

This article explores the representation of an older female adult (OFA) in the Korean drama Strong Woman Gang Nam-Soon. While scholarship on OFA has revealed their lack of positive representation—resulting in multifarious detriments—literature on OFA in K-drama is considerably scanty. Hence, this article employs content analysis, focusing on one of the protagonists, Gil Jung-Gan. Additionally, to enrich the discussion, industrial analysis was also carried out. The critical discussion focuses on three major aspects: 1) the feminist perspective influencing the K-drama industry, 2) principles of agentive and powerful OFA character, and 3) beauty and successful aging discourse. This article argues that the positive representation of Gil Jung-Gan is the manifestation of the progressive movement and influence of local and global feminism, which can be traced through the fulfillment of the majority of the principles. Additionally, the series incorporates successful aging discourse to represent Gil Jung-Gan as an agentive and non-traditional OFA, which is achieved mainly by physical appearance and social engagement.
Reclaiming the Narrative: A Critical Discourse Analysis of Donald Trump's 2024 Super Tuesday Campaign Speech Tito Dimas Atmawijaya
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 2 (2024): DECEMBER 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.2.87-102

Abstract

This study critically analyzes Donald Trump's 2024 campaign speech using Fairclough's Critical Discourse Analysis (CDA) framework to explore how his rhetorical strategies construct power relations and reinforce ideological divisions. By examining key rhetorical devices such as pronouns, metaphors, hyperbole, and Repetition, the study reveals how Trump's language fosters a collective identity among his supporters, positioning them as defenders of "true" American values. The analysis also demonstrates how Trump employs a problem-solution structure to portray himself as the sole solution to issues like immigration, economic instability, and national security. The study further contextualizes Trump's rhetoric within broader discursive practices, showing how the speech resonates with populist themes of institutional distrust and nationalism. By drawing on socio-cultural trends such as the rise of populism and media fragmentation, Trump effectively mobilizes his base while deepening ideological divides. The "us versus them" narrative, a hallmark of populist discourse, is examined in light of Fairclough's and van Dijk's theories, highlighting the role of language in shaping social realities and power dynamics. Through this analysis, the research aims to shed light on the broader implications of political discourse in maintaining and challenging power structures within a divided society.
Dignity in The Remains of the Day from the Lens of Ontology, Ethics, and Liberalism Sareh Khosravi
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 2 (2024): DECEMBER 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.2.149-160

Abstract

This study examines the concept of dignity in Kazuo Ishiguro’s The Remains of the Day, contrasting the universal, ontological notion of inherent dignity with the limited, class-based view held by the protagonist, Mr. Stevens. The study argues that Stevens' narrow understanding of dignity, rooted in his service to his employer (a Nazi sympathizer), leads him to engage in immoral actions. This analysis draws on Kant's focus on good will as the basis of moral behaviour, proposing that although Stevens demonstrates a significant sense of duty and follows rules closely, he lacks the essential moral consciousness necessary for genuinely ethical conduct. The protagonist’s actions, though ethically sound within his specific social context, are ultimately driven by a desire to maintain a rigid, hierarchical order. The research also analyzes Stevens' actions through the lens of John Rawls' liberalism, which emphasizes the influence of social institutions on individual values. The study concludes that Stevens' flawed definition of dignity serves as a tool to justify his service and evade personal responsibility. His reliance on a narrow notion of dignity allows him to rationalize his actions, even as they contradict a broader understanding of morality and human worth.
Front Matter (Cover, Editorial, Table of Content) Jurnal k@ta
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 2 (2024): DECEMBER 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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