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SEEIJ (Social Economics and Ecology International Journal)
Published by Universitas Bina Nusantara
ISSN : 25812246     EISSN : 25980319     DOI : https://doi.org/10.21512/seeij.v5i1
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other
Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community change. The mission of the journal is to advance critical theory, research, and practice in all domains of community development, including sociocultural, political, environmental, and economic.
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Articles 7 Documents
 1 
Search results for , issue "Vol. 6 No. 2 (2022): October" : 7 Documents clear
Disaster Preparedness from House for Earthquake-Prone Area in Sukabumi Area, West Java Yunida Sofiana; Nabilla Retnaning; Siti Chadijah
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9278

Abstract

Indonesian territory is located in a region that is prone to earthquake disasters. Therefore, there is a need to educate the community about emergency scenarios related to earthquake disasters since they can happen at any time. One of the preventive measures that can be taken is how the community can arrange the interior of the house so that the house is safer and prevent the furniture from endangering the occupants of the house in the event of a disaster, especially an earthquake. This community service's goal is to foster community interaction through the creation of a furniture arrangement workshop inside the home to decrease risk. The strategy is implemented through a session on home organization. The strategy used takes the form of a workshop on how to set up homes safely. From the results of the workshop, it is envisaged that the community would be better able to comprehend how to arrange furniture in the home to prevent accidents. Workshops are provided in the form of pictures and tutorials along with examples of before and after arrangements to help the community better understand the layout of furniture that is under safety.
Business Planning Training Using Business Model Canvas for Student Community in West Jakarta Rahmatika, Rizka Astari; Elania, Secuandra; Larasati, Hasna
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9298

Abstract

The training was conducted on July 12, 2022, as a part of a community development program with a community of university students, namely AyoKreasi Community. The problem faced by this community is the lack of business planning knowledge, which frequently becomes a factor which causes individuals’ hesitancy in starting or carrying out a business. Therefore, the students in the community need to understand some tools which could be used in the business planning phase. One of the tools in business planning is the Business Model Canvas (BMC). The training was conducted online, considering the Covid-19 Pandemic. In the training session, the presenter delivered the material through seminar, case study, discussions, as well as questions and answers sessions. At the end of the training, a post-test quiz was conducted as a part of an evaluation process to measure the participants’ learning process after the seminar was delivered. The quiz result showed that 85% of the participants were actively engaged, and most of them acquired a good level of understanding regarding the Business Model Canvas after the training was delivered.
Instagram Digital Content for Malang SME Nabila Shabiriani, Uzda; Kurnia Dewi, Wahyu; Felicia Yuliana, Katherine
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9261

Abstract

Over past two years, COVID-19 pandemic has forced many business owners to switch from print to digital in order to maintain their business. One of them is Malang SMEs. Malang SMEs need to have design skills to create attractive Instagram feeds as digital promotional media. The purpose of this activity is to provide training in creating Instagram digital content using Canva and Adobe Illustrator. The method used is a cognitive method which involves a resource session to deliver Instagram material, a discussion session to brainstorm the target audience, a question and answer session. This involved 23 participants from Malang SMEs, public audiences, and two resourcers. This activity was divided into two main sessions, namely an explanation of Instagram, and a tutorial session on using Canva and Adobe Illustrator. The result is the Wic Kitchen and Jahe Bu Nintul SMEs Instagram feeds that are more attractive and interactive to their respective audiences by using designs, colors, and fonts. This activity is able to provide additional design skills for Malang SMEs, so they can create attractive Instagram feed designs independently and easily. Later the promoted product can be known by the wider community and expand potential consumers to international.
The Effectiveness of Turmeric Extract (Curcuma longa) to Increase The Shelf Life of Duck Meat Febrianta, Harvey
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9702

Abstract

Duck meat is considered a healthy food because it contains various nutrients, such as protein, fat, as well as various types of vitamins and minerals, which are needed by the body. This meat can also be an option for people who don't like chicken meat. The nutritional content in duck meat is quite easy to decay. This study aims to determine the benefits of turmeric extract on sensory parameters consisting of taste, odor, and overall acceptability. Duck meat is marinated using turmeric extract with a percentage of between 2% - 6%, then stored at 4℃ for 6 days. On 0, 3rd, and 6th days the sensory parameters were observed. The research treatments were as follows: DB0: Control duck meat, DB1: Duck meat with the addition of 2% turmeric extract, DB2: Duck meat with the addition of 4% turmeric extract, DB3: Duck meat with the addition of 6% turmeric extract. Assessment of sensory parameters are as follows: (1) dislike a lot; (2) dislike a little; (3) neutral; (4) like a little; and (5) like a lot. The panelists who assessed each sensory parameter were somewhat trained panelists of 30 people. The results of the sensory quality research found that the DB3 treatment was the best treatment. Panelists preferred the BD3 treatment compared to other treatments, especially from the taste factor and overall acceptability. The conclusion obtained from this study is that the addition of turmeric extract is able to inhibit the process of decomposition of duck meat until the 6th day, as evidenced by the taste and overall acceptability that the panelists can still accept.
Analysis, Findings, and Recommendations for Needs/Problems Assessment and Clustering of UMKM Assisted by CDA Unit Binus University Andi Nurul Sarah Bulqis
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.10092

Abstract

Center For Business and Empowerment (CBSE) has committed to synergize and support the CDA Binus University. Coaching activities for Binus University-assisted MSMEs will develop from the previous activities which focused on providing competency and expertise training to Binus University-assisted MSME players by Binus University lecturers. As for improving the coaching program and to be more focused, CDA wants the MSME participants to be clusterized/categorized and then assessed or assessed their needs. The development model of computerization and needs assessment as well as the development of empowerment programs and curriculum for MSMEs assisted by BINUS hang includes 4 main stages and 1 reporting stage.
Analysis of The Influence of Brand Awareness and Customer Satisfaction on Corporate Image and Its Impact on Customer Loyalty on Laurier Products PT. Kao Indonesia
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.10424

Abstract

This study aims to look at the effect of brand awareness and customer satisfaction to the corporate image and its impact on customer loyalty in product laurier PT Kao Indonesia. Customer Loyalty is one of the core objectives are pursued in modern marketing. This is due to the loyalty of the company will get profibilitas expected in the long term. This study uses a quantitative approach and involves 52 respondents in villages Cikoko as samples collected by using probability sampling and simple random sampling. Processing data using SPSS 24 and the results of this study showed that brand awareness, customer satisfaction and corporate image have a significant effect on customer loyalty.
Analysis of The Effect of Electronic Customer Relationship Management and Perceived Value on E-Customer Loyalty Through E-Customer Satisfaction on XYZ.Com
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.10425

Abstract

Electronic Customer Relationship Management is an integrated CRM function with the use of an online environment to identify, attract and retain an organization’s customers. E-CRM has an important role in addressing the challenges that exist in the e-commerce industry and certainly affect the success of e-commerce. In an online business, perceived value is something that must be maintained, that it can become a company's advantage in competing. The purpose of this research is to identify the effect of Electronic Customer Relationship Management (E-CRM) and Perceived Value in increasing customer satisfaction and loyalty. This study used the method SEM-PLS with respondents as mush as 111 respondents. The results are significant againts Electronic Customer Relationship and Perceived Value on E-Customer Satisfaction and E-Customer Loyalty in JABODETABEK customer of XYZ.com.

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