Garuda - Garba Rujukan Digital

DELIVERING AND COMMUNICATING THE VALUE OF BUSINESS FOR MSME IN TANGERANG Larasati, Hasna; Rahmatika, Rizka Astari
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.9293

Strategies in maintaining a sustainable business along with changes in all factors such as changes in technology, market demand, economic conditions and other factors require MSMEs to carry out sustainable development to improve product or service quality so that they are able to compete with competitors. The condition of MSME competition which is relatively fast in following changes is a factor that influences the survival of MSME. In facing competition, MSMEs have strengths and opportunities along with facing weaknesses, challenges and obstacles that become limitations for MSMEs. The limitations faced by MSMEs have different levels of difficulty from each area where the business is carried out. One of the MSME communities in Tangerang has difficulty delivering and communicating business value or the advantages of its products and services. Factors that cause difficulty or failure for MSMEs are the lack of ability to communicate business value, lack of knowledge or basic communication, as well as the ability of MSMEs to carry out digitalization developments in their business. This study explains how to develop a communication strategy for MSMEs in delivering their advantages business value. The method used in this research is descriptive qualitative through interviews and observation. The result of this research is to provide education through socializations and workshops for MSMEs to be able to improve the quality of their communication in delivering business value through an effective communication strategy.

Does the Provision of Assistive Technology Increase Disability Employment? Rahmatika, Rizka Astari; Pratiwi, Chairani Putri; Basuki, Carola
Indonesian Journal of Disability Studies Vol. 9 No. 2 (2022)
Publisher : The Center for Disability Studies and Services Brawijaya University

This paper examines various literature regarding the relationship between the provision of assistive technology (AT) and workplace integration for people with disabilities (PwD). A systematic review was conducted to map existing literature using the PRISMA framework in the last ten years. This study reveals that AT has an enormous significance in the employment of PwD. However, the provision of AT as workplace accommodations is not always uncomplicated as three aspects mainly impact it: employers’ perspective, accessibility of AT, and the availability of support from vocational and rehabilitation services. It is suggested that the provision of AT as workplace accommodations to increase disability employment should be supported collectively by society, with employers and the government as critical players. This study contributes to the perspectives of managers and the government by highlighting the roles they could carry out to create a more accessible provision of AT and an inclusive work environment.

Online Social Capital as a Catalyst for Female Entrepreneurship Rahmatika, Rizka Astari; Purnomo, Lorio; Wibawa, Rafki Chandra; Pratiwi, Chairani Putri
Journal of Global Business and Management Review Vol. 6 No. 1 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i1.9282

Social capital is an essential factor which supports the progression of entrepreneurship, and many recent studies have examined its positive relations to individual empowerment. Although many studies focus on social capital, research on online social capital in the context of vulnerable groups, such as women, still needs further examination. This paper aims to examine the role of online social capital in the development of female entrepreneurship by examining various constructs it may affect. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, we conducted a systematic review to map existing literature from 2018 until 2023. The finding confirms that online social capital, bonding, bridging, or both, positively influence several constructs, such as social connections, emotional support, entrepreneurial perception and opportunity process, self-efficacy, and empowerment.

The Rise of Digital Marketing Agencies: Transforming Digital Business Trends Pratiwi, Chairani Putri; Rahmatika, Rizka Astari; Wibawa, Rafki Chandra; Purnomo, Lorio; Larasati, Hasna; Jahroh, Siti; Syaukat, Fadhilla Izzaty
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.162

In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives of this study are to explore the reliance of digital marketing agencies on digital marketing and assess the success rate of this strategy, particularly during the COVID-19 pandemic, which has significantly increased productivity and sales. Additionally, the study aims to evaluate the effectiveness of digital marketing strategies for business sustainability and discuss future trends. To shed light on this phenomenon, this study employs qualitative methods, including interviews and observations, to collect data. Various analysis techniques such as EFE, IFE, CPM, IE, SWOT, and QSPM are employed. Based on the findings, this research demonstrates that digital marketing strategies have proven highly effective, particularly in terms of the promotional and advertising techniques employed. Based on the findings, SKI Digital Marketing's strategic focus on Instagram as its primary marketing platform, coupled with a commitment to content marketing, reflects a purposeful approach to engaging a broad audience and enhancing brand visibility. The adoption of a market penetration strategy underscores the agency's determination to thrive amid intense competition. Keywords: business strategy, digital business, digital communication, digital economy, digital marketing

Business Planning Training Using Business Model Canvas for Student Community in West Jakarta Rahmatika, Rizka Astari; Elania, Secuandra; Larasati, Hasna
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9298

The training was conducted on July 12, 2022, as a part of a community development program with a community of university students, namely AyoKreasi Community. The problem faced by this community is the lack of business planning knowledge, which frequently becomes a factor which causes individualsâ€™ hesitancy in starting or carrying out a business. Therefore, the students in the community need to understand some tools which could be used in the business planning phase. One of the tools in business planning is the Business Model Canvas (BMC). The training was conducted online, considering the Covid-19 Pandemic. In the training session, the presenter delivered the material through seminar, case study, discussions, as well as questions and answers sessions. At the end of the training, a post-test quiz was conducted as a part of an evaluation process to measure the participantsâ€™ learning process after the seminar was delivered. The quiz result showed that 85% of the participants were actively engaged, and most of them acquired a good level of understanding regarding the Business Model Canvas after the training was delivered.

Online Social Capital as a Catalyst for Female Entrepreneurship Rahmatika, Rizka Astari; Purnomo, Lorio; Wibawa, Rafki Chandra; Pratiwi, Chairani Putri
Journal of Global Business and Management Review Vol. 6 No. 1 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i1.9282

Social capital is an essential factor which supports the progression of entrepreneurship, and many recent studies have examined its positive relations to individual empowerment. Although many studies focus on social capital, research on online social capital in the context of vulnerable groups, such as women, still needs further examination. This paper aims to examine the role of online social capital in the development of female entrepreneurship by examining various constructs it may affect. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, we conducted a systematic review to map existing literature from 2018 until 2023. The finding confirms that online social capital, bonding, bridging, or both, positively influence several constructs, such as social connections, emotional support, entrepreneurial perception and opportunity process, self-efficacy, and empowerment.

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