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The Management Journal of Binaniaga
Published by STIE Binaniaga
ISSN : 25274317     EISSN : 2580149x     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 1, No 02 (2016): December 2016" : 6 Documents clear
ANALYSIS OF THE CONSUMERS PREFERENCES OF LIPSTICK PRODUCT AND ITS RELATIONSHIP WITH THE SEGMENTATION OF THE LIPSTICK PRODUCTS Mohammad Wartaka
The Management Journal of Binaniaga Vol 1, No 02 (2016): December 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i02.15

Abstract

The need for lipstick continues to increase along with the emergence of a new lipstick products both domestic and global brands to follow the needs of its consumers, the new product has a variety of functions other than just as a lip color, but also as a moisturizer / lip protection even as treatment. Adult lipstick is packed with advertisements and packaging are very interesting addition to the color choice of more and more. In determining the selection of lipstick products consumers often consider the combination of the main attributes and other factors that are trade-offs. This study aims to determine the attributes and combination of attributes among the most preferred by consumers for a segment of the age and the amount of income. Sources of data in this study were obtained from 138 respondents in the city of Bogor and its surroundings, conjoint analysis is used to determine the usefulness of each attribute and their relative weights as a tool to predict the preferences of a particular segment or as a whole. The results showed the order of importance weight according to the respondents is that the quality attributes (34.95%), the type of color (33.21%) and benefits (31.84%), while the combination of the most preferred products are: lipstick durable / waterproof, according to skin color, and functioning for moisturizing / protective lip. In the description also delivered conjoin analysis results for each age and income segments.Keywords: conjoint analysis, lipstick, part-worth utilities, post-hoc, trade-off, segmentation. 
ANALYSIS OF THE COMPARISON OF BRAND EQUITY BETWEEN FLEXI PRODUCT AND ESIA PRODUCT IN BOGOR Indah Kusuma Hayati; Angga Aditya
The Management Journal of Binaniaga Vol 1, No 02 (2016): December 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i02.16

Abstract

Globalization era has been insisting on the companies to be able to compete more intense to keep the existence of their companies within the economy of Indonesia refers to telecommunication business. Brand equity is the most important asset for the company to keep up the market. There are 6 CDMA operators in Indonesia, two of them are Telkom with Flexi product and Bakrie with Esia product. Both are very competitive in CDMA network which is they have more than 10 million customers. This research aims to discover the brands equity between Flexi and Esia in Bogor. The elements of brand equity refer to brand awareness, brand association, perceived quality and brand loyalty. Research method is quantitative descriptive which is 100 respondents. Research analysis has applied the Importance Performance Analysis and Cohran test. The result of the research has been indicating that Esia brand equity is stronger than Flexi. The analysis of customers brand equity has been explaining that the customers have not committed yet completely to the product they have been using.Keyword: Brand Equity, Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty 
THE EFFECTS OF THE ECONOMICS, SOCIAL, ENVIRONMENT, LAY-OUT OF THE CITY AND PUBLIC ORDER UPON THE PERFORMANCE OF THE PUBLIC CULINARY STALLS / PKL Erni Yuningsih; Dwi Gemina; Sri Harini
The Management Journal of Binaniaga Vol 1, No 02 (2016): December 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i02.17

Abstract

The public culinary stalls (PKL) are an informal economic sector that have been evolving in big cities especially in Bogor. The Government is obliged to manage and arrange the public culinary stalls in order not to disturb the society, lay-out of the city, and public order. Public Cullinary Stalls have been increasing the society economics and supporting the government relating to jobs opportunities. This research aims to discover: 1) the profile of public culinary stalls 2) a simultaneous effects of the aspects of economics, social, environment, lay-out of the city and public order aspects upon PKL performances, and 3) a partial effects of the aspects of economics, social, environment, lay-out of the city and public order upon PKL performance The research has been applying a qualitative and quantitative approach. Data collection has been obtained through the questionnaires distribution, the observation and depth interview. The research has determined that the economics, society, environment, lay-out of the city an, public order factors have been affecting simultaneously and partially the performance of PKL.Key-words : Economics, Social, Environment, Lay-out, public order and Performance of PKL. 
ANALYSIS THE EFFECTIVENESS OF WOMEN EMPOWERMENT THROUGH A NATIONAL PROGRAM OF COMMUNITY EMPOWERMENT (PNPM) VILLAGE SINARSARI, DRAMAGA - BOGOR Wartoyo Hadi; Siti Noeraeni
The Management Journal of Binaniaga Vol 1, No 02 (2016): December 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i02.18

Abstract

The development of micro business mother household in Sinarsari village districts Dramaga Bogor districts is part village economic potential due it was a significant change, saw income housewives fueled the family income, then should to have competent involved in coaching. Based on two different test mean in pairs, the results of the analysis showed that they have had different the average income and profit has increased after there are PNPM program Mandiri Perdesaan through. Thus the increase in earnings from the effort is mean the empowerment of women had been operating effectively, hence then it is suggested that continue to be increased again guidance and the granting of loans revolving funds to housewives and for those who have no sector needed to have the information on the program, but within consideration of the community capacity concerned.Keywords: Effectiveness, empowerment of women, PNPM Mandiri. 
MARKETING MIX EFFECT OF INTEREST TO VISIT IN THE LAKE TOBA (CASE STUDY: BALIGE AND SAMOSIR) Vera Clara Simanjuntak
The Management Journal of Binaniaga Vol 1, No 02 (2016): December 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i02.19

Abstract

The natural beauty of Lake Toba has become popular tourism area, both on national and international scales. BPS data show before the pre-crisis the number of tourists reached about average 500 thousand per year, after the crisis the number of visits never 100 thousand per year. The tourism objects are not managed and the variety of tourism products are not developed, make tourists less interested. Bad marketing factors were believed the cause of problems of sales travel services. The research was conducted using by survey with correlation approach. The questionnaire asked to measure tourists response to marketing mix and survey research responses to measure the effect of marketing mix against interest visiting to Lake Toba. The technique used to obtain data marketing mix and interests through questionnaires. Analysis to measure the effect using the Pearson product moment correlation. Interest in visiting using Likert scale options. Questionnaire made by own and performed by field trials with the respondents as many as 15 people. The test result has 1 (one) invalid point on the promotion of indicators with score of 0.213 and one (1) item of physical evidence with score of 0.302. Conditions of acceptance of the validity if rhit > rtab then 0.213 < 0.553 and 0.302 < 0.553 and 15 variable instruments of interest visiting in Lake Toba area, everything is valid, because the score results with r above 0.553. Scale reliability coefficient calculated for the marketing mix of 0.979, and interest amounting to 0.905. There are influences of marketing mix 7P against of interest visiting to Lake Toba, either partially or simultaneously. The size effect the indicators of the marketing mix to interest visiting Lake Toba, namely: the product of 64.5%, 62.4% of the price, the place of (59.4%), physical evidence of 57.2%, promotion by 50.7%, the person or the quality of human resources by 12% and the smallest and most influential is the process by 9.4%. Great influence of the marketing mix (P7) all the elements together or simultaneous to the interest visiting Lake Toba as much 68.8%. The marketing strategy using the marketing mix simultaneously to contribute has greater influence than individually.Keyword: marketing, promotion mix, sales promotion. 
DEVELOPING THE SPECIAL NEEDS CHILDREN ABILITY (ABK) TO MOTIVATE AND TO OBTAIN THEIR SELF-DEPENDENCY AT THE EXTRAORDINARY EDUCATION PROGRAM SCHOOL B AND C AT KEBON KOSONG DISTRICT, KEMAYORAN SUBDISTRICT, CENTRAL JAKARTA Ari Soerti Yani; Riris Rotua Sitorus; Fauziah Fauziah
The Management Journal of Binaniaga Vol 1, No 02 (2016): December 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i02.14

Abstract

Abstract. Special Education Program is an education for abnormality student or student with extraordinary intelligence can be run in secondary and junior education.Special education can be held as Extraordinary School matched with his needs / specialty. Improving the ability of students at Harapan Ibu and Makna Bakti Extraordinary School located in Central Jakarta adapted to the place and the environment, such as self development (the ability to be independently), skills, crafts, cooking, and can operate the computer and can socialize in the community such as small conversation. Extraordinary school B’s student or deaf student, are children who have hearing obstacles in both permanent and non-permanent. Because that student has a bottleneck in hearing so that student has speaking obstacle. Students or mentally disabled, is children who have mental retardation or low intelligence and difficult to adjust and thrive. For the mentally disabled can be classified based on the level of IQ, ie C / low (IQ = 51-70), and C / moderate (IQ = 36-51), severe (IQ = 25-35) and severe (IQ below 20). Through Focus Group Discussions in this case are focused by providing training such as computer operation, utilizing the skills of crafts with recycled items such as sisri tea’s glass, assorted packs of coffee, milo and others. Besides learning cooking and establishing themselves as well as how students can socialize in the community. To improve Extraordinary School students’s ability is not only through training, but also aid equipment such as computers, crafts skills, cooking and establish themselves. This equipment is very helpful and supportive in the smooth process of learning.Keywords :  Childern with special needs ability, Motivation and autonomy, extraordinary school B and C 

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