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All Journal ProBank: Jurnal Ekonomi dan Perbankan The Management Journal of Binaniaga Jurnal Disrupsi Bisnis Research Horizon Jurnal Pengabdian Tangerang Selatan
Simanjuntak, Vera Clara
Department Of Management, Economic College Of Binaniaga, Bogor, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The effect of Corporate Social Responsibility (CSR) and Word Of Mouth (WOM) upon the image of the company (case study at Hotel Whiz Prime Bogor) Vera Clara Simanjuntak
The Management Journal of Binaniaga Vol 4, No 02 (2019): December 2019
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v4i2.331

Abstract

This study aims to explain the Effect of Corporate Social Responsibility (CSR) and Word of Mouth (WOM) upon Corporate Image (Case Study of Bogor Whiz Prime Hotel). The analytical tool used in this study is Multiple Linear Regression which was first tested using validity and reliability tests. The data analysis technique used in this study is using SPSS 24.0 computer statistical software. The sampling method taken was 120 respondents. The results of this study indicate that Corporate Social Responsibility (CSR) has a significant effect on the Image of Whiz Prime Bogor Company, Word of Mouth (WOM) has a significant effect on the Image of Bogor Whiz Prime Hotels, Corporate Social Responsibility (CSR) and Word of Mouth (WOM) simultaneously has been influencing the Company Image of Bogor Whiz Prime Hotel. Keywords: Corporate Social Responsibility (CSR), Word Of Mouth (WOM), Corporate Image
MARKETING MIX EFFECT OF INTEREST TO VISIT IN THE LAKE TOBA (CASE STUDY: BALIGE AND SAMOSIR) Vera Clara Simanjuntak
The Management Journal of Binaniaga Vol 1, No 02 (2016): December 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i02.19

Abstract

The natural beauty of Lake Toba has become popular tourism area, both on national and international scales. BPS data show before the pre-crisis the number of tourists reached about average 500 thousand per year, after the crisis the number of visits never 100 thousand per year. The tourism objects are not managed and the variety of tourism products are not developed, make tourists less interested. Bad marketing factors were believed the cause of problems of sales travel services. The research was conducted using by survey with correlation approach. The questionnaire asked to measure tourists response to marketing mix and survey research responses to measure the effect of marketing mix against interest visiting to Lake Toba. The technique used to obtain data marketing mix and interests through questionnaires. Analysis to measure the effect using the Pearson product moment correlation. Interest in visiting using Likert scale options. Questionnaire made by own and performed by field trials with the respondents as many as 15 people. The test result has 1 (one) invalid point on the promotion of indicators with score of 0.213 and one (1) item of physical evidence with score of 0.302. Conditions of acceptance of the validity if rhit > rtab then 0.213 < 0.553 and 0.302 < 0.553 and 15 variable instruments of interest visiting in Lake Toba area, everything is valid, because the score results with r above 0.553. Scale reliability coefficient calculated for the marketing mix of 0.979, and interest amounting to 0.905. There are influences of marketing mix 7P against of interest visiting to Lake Toba, either partially or simultaneously. The size effect the indicators of the marketing mix to interest visiting Lake Toba, namely: the product of 64.5%, 62.4% of the price, the place of (59.4%), physical evidence of 57.2%, promotion by 50.7%, the person or the quality of human resources by 12% and the smallest and most influential is the process by 9.4%. Great influence of the marketing mix (P7) all the elements together or simultaneous to the interest visiting Lake Toba as much 68.8%. The marketing strategy using the marketing mix simultaneously to contribute has greater influence than individually.Keyword: marketing, promotion mix, sales promotion. 
Efektivitas Pelaksanaan Audit Manajemen Fungsi Sumber Daya Manusia Pada PT.PSG Jakarta Sa’diah, Kamilah; Simanjuntak, Vera Clara
ProBank Vol 8, No 1 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v8i1.1460

Abstract

Penelitian ini diharapkan dapat menilai pelaksanaan kapabilitas SDM dan kecukupan SDM pelaksana di PT PSG. Penelitian deskriptif kualitatif ini memiliki total populasi sebanyak 54 karyawan , sampel diambil dengan metode purposive sebanyak 30 orang. Wawancara, kuesioner, dan dokumentasi digunakan untuk mengumpulkan informasi. Audit pendahuluan, tinjauan dan pengujian pengendalian manajemen, audit terperinci, dan laporan adalah empat tahap audit manajemen yang digunakan dalam analisis data.Studi tersebut mengungkapkan bahwa bisnis telah menerapkan sebelas fungsi SDM, lima di antaranya berfungsi secara efektif. Perencanaan, orientasi dan penempatan, pelatihan dan pengembangan, evaluasi kinerja, pengembangan karir, dan perlindungan karyawan merupakan enam fungsi SDM yang belum dilaksanakan secara efektif.Untuk meningkatkan efisiensi pengelolaan SDM perusahaan:direkomendasikan: 1) Membuat rencana SDM yang tertulis secara rinci, 2) membuat kebijakan yang mengatur orientasi dan penempatan karyawan, 3) melihat bagaimana program pelatihan dilaksanakan, 4) memberikan review kinerja yang jujur, 5) membuat aturan khusus tentang promosi dan demonstrasi, dan 6) membuat sistem peringatan dini bahaya dan mengajarkan Pertolongan Pertama Pada Kecelakaan (P3K) kepada karyawan.
Pengaruh Kualitas Produk dan Pelayanan terhadap Kepuasan Konsumen FOGO Brazilian BBQ, PIK, Jakarta Kusumaningrum, Dewi Ayu; Simanjuntak, Vera Clara; Tannaka, Jessica
Jurnal Disrupsi Bisnis Vol. 7 No. 2 (2024): [Maret-April] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i2.34299

Abstract

Restaurant management competition must always make changes or innovations and provide the best service to consumers so that consumers feel satisfied. Various factors influence consumer satisfaction, namely product quality and service quality. In recent times, the trend of restaurants that carry the All You Can Eat (AYCE) concept has become increasingly popular with the public, for example FOGO restaurants. The purpose of this research is to determine the effect of product and service quality on consumer satisfaction of FOGO Brazilian BBQ Pantai Indah Kapuk. The research method used is quantitative descriptive. Quantitative methods aim to test hypotheses. The independent variables are product quality (X1) and service quality (X2). The dependent variable is consumer satisfaction (Y). Data analysis using validity testing, reliability testing, classical assumption testing, and hypothesis testing. The research results show that there is an influence of product (X1) on consumer satisfaction (Y) FOGO Brazilian BBQ PIK, North Jakarta. However, there is no influence of service quality (X2) on consumer satisfaction (Y) FOGO Brazilian BBQ PIK, North Jakarta. There is an influence of product (X1) and service quality (X2) simultaneously (together) on consumer satisfaction (Y) FOGO Brazilian BBQ PIK, North Jakarta amounting to 69.1%.
The Role of Consumer Trust in Linking Product Quality, Price, and Promotion to Fast Food Purchase Decisions Sulistiyo, Ajik; Simanjuntak, Vera Clara
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.632

Abstract

This study aims to examine the mediating role of consumer trust in the relationship between product quality, price, and promotion (exogenous variables) and purchasing decisions (endogenous variable) in the ready-to-eat food sector. As competition intensifies in this industry, identifying the factors that influence consumer behavior becomes increasingly important. Employing a qualitative approach with an exploratory study design, data were collected through in-depth interviews and focus group discussions involving purposively selected consumers who regularly purchased ready-to-eat meals in the past three months. Thematic analysis was used to interpret the data and identify key patterns. The findings reveal that while product quality, competitive pricing, and relevant promotions contribute to shaping purchasing behavior, these factors are insufficient without the presence of strong consumer trust. Trust acts as a crucial psychological bridge that links marketing strategies to consumer action. When trust is established, perceived risk decreases, and consumers are more likely to follow through with a purchase. These insights emphasize the importance of trust-building in marketing strategies, suggesting that businesses in the ready-to-eat food industry should not only focus on product attributes but also invest in fostering long-term consumer confidence to drive sustainable purchasing behavior.
Optimalisasi Strategi Digital Marketing untuk Meningkatkan Penjualan Keripik Pisang (Tiens Banana Chips) di Kabupaten Subang Muharam, Hari; Fitriyani, Syabrina; Marthalia, Lia; Simanjuntak, Vera Clara
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 2 No. 3 (2024): [September-Desember] Jurnal Pengabdian Tangerang Selatan: JURANTAS
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jrt.v2i3.169

Abstract

Digital Marketing adalah aktivitas pemasaran yang dilakukan melalui media digital, seperti internet, perangkat mobile, dan platform digital lainnya. Penelitian ini bertujuan untuk menganalisis pemanfaatan teknik digital marketing dalam meningkatkan angka penjualan serta memperluas pasar produk keripik pisang "Tiens Banana Chips" yang berlokasi di Kabupaten Subang. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan tipe studi deskriptif. Sumber data diperoleh melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi digital marketing yang diterapkan oleh "Tiens Banana Chips" meliputi perubahan pada strategi produk melalui penggantian kemasan, penetapan harga, dan pemasaran internet secara online. Media sosial seperti Instagram dan WhatsApp dimanfaatkan sebagai saluran utama untuk menyebarkan informasi dan melakukan promosi, sedangkan marketplace seperti Shopee digunakan untuk mengimplementasikan strategi pemasaran mereka.
Co-Authors Fitriyani, Syabrina Kusumaningrum, Dewi Ayu Marthalia, Lia Muharam, Hari Sa’diah, Kamilah Sulistiyo, Ajik Tannaka, Jessica