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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol 11, No 4 (2023)" : 9 Documents clear
Daftar Isi JIIA Vol. 11 No. 4, November 2023 Tim Pengelola JIIA
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.8253

Abstract

PENGARUH HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MINUMAN KOPI (STUDI PADA KONSUMEN DI SEKALA COFFEE MADIUN) Okky Ihzan Satria Pramurdjito; Nuriah Yuliati; Dona Wahyuning Laily
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7375

Abstract

The development of coffee consumption has also encouraged many new coffee shop businesses to emerge. So that it results in competition in the coffee shop business. This has led to a decline in sales experienced by Sekala Coffee Madiun. The goal of this study was to examine how consumers at the Sekala Coffee Madiun choose their coffee beverages based on price, product quality, and word-of-mouth recommendations. All customers who had purchased coffee beverages at Sekala Coffee Madiun comprised the study's population. Meanwhile, the sample used in this research was 75 people who had bought coffee drink products at Sekala Coffee Madiun. The method of sampling employed the Accidental sampling method. In this study, primary data and secondary data were collected. The data analysis method used in this research is component-based Structural Equation Model (SEM) analysis using PLS which was chosen as the analysis tool with the help of the SmartPLS 3. The study's findings suggested that the price variable has no impact on consumers' choices. Meanwhile, the product quality variable has a significant influence on purchasing decisions. Likewise, the word-of-mouth variable has an influence and is significant on purchasing decisions. Key words:   Price, Product Quality, Word of Mouth, Decision to Purchase.
PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN DAN PENGAMBILAN KEPUTUSAN PEMBELIAN RUJAK BUAH ULEK DI ISTANA RUJAK BENGKULU Desi Aryani; Nyayu Neti Arianti; Basuki Sigit Priyono
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7066

Abstract

This study aims to analyze consumers’ perceptions of the marketing mix and purchasing decision of ground fruit salad (rujak buah ulek) at the Istana Rujak.  Respondents in this study are 96 people, namely those who had bought and consumed rujak buah ulek of the Istana Rujak at least twice. Respondents were taken accidentally. Consumers’ perceptions and purchasing decision process were analyzed descriptive qualitatively.   The results showed that consumers’ perceptions on all marketing mix components, namely product, price, promotion, and place at Istana Rujak, were in good category. Most rujak buah ulek Istana Buah consumers stated that they needed to carry out all stages of the purchasing decision process, namely recognition need, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.Key words: marketing mix, purchasing decision, rujak buah ulek 
Panduan Penulisan Jurnal Ilmu Ilmu Agribisnis 2023 Tim Pengelola JIIA
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.8245

Abstract

ANALISIS ATRIBUT APA SAJA YANG HARUS DIPERTAHANKAN DAN DITINGKATKAN KINERJANYA DI RUMAH MAKAN AYAM GEMPREK MAS BOY DI KOTA BANDAR LAMPUNG Bunga Ambar Tiara; Agus Hudoyo; Lina Marlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7640

Abstract

The service performance of a restaurant is important in maintaining customers. This study aims to analyze the service attributes that need to be maintained and improved in the performance of the restaurant. This research is located at the Rumah Makan Ayam Geprek Mas Boy in Bandar Lampung. Data collection was carried out in May - June 2022. The importance and performance of the restaurant attributes were scored on a Likert scale. Data collection uses a questionnaire that has been tested for validity and reliability. The number of samples in this study was 60 respondents. The research method used was a survey method and the determination of the research location was carried out purposively. The analytical method used is the Importance Performance Analysis (IPA) method. There are 18 attributes studied and divided into 3 groups, namely product, attention, and facilities. The results of the research showed that there are 18 attributes that are considered important by consumers. There are 16 attributes that are considered to satisfy the consumers of Rumah Makan Ayam Geprek Mas Boy. There are 10 attributes that need to be maintained at the Rumah Makan Ayam Geprek Mas Boy. Key words: attributes, importance, perfomance
ANALISIS PENGARUH HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH DAN SAYUR DI SUPERMARKET HOKKY PANGLIMA SUDIRMAN SURABAYA Feby Anggita Prastiwi; Nuriah Yuliati; Dona Wahyuning Laily
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7391

Abstract

The level of consumption of fruit and vegetables per capita in a year in East Java has increased, but the level of consumption of fruit is still lower than vegetables. The emergence of fruit marketing companies, both supermarkets and shops, resulted in intense competition to overcome the increasing competition in seizing market opportunities. This study analyzes consumer characteristics and analyzes the effect of price, location, and product quality on fruit and vegetable purchasing decisions at Hokky Panglima Sudirman Supermarket Surabaya. This research was conducted at the Hokky Panglima Sudirman Supermarket, Surabaya. The sampling technique was accidental sampling with 80 respondents. The sample criteria used are consumers who buy fruit and vegetables at the Hokky Panglima Sudirman Supermarket, Surabaya. The analysis method uses SEM-PLS with the help of WarpPLS version 8.0 software. The results of this study indicate that price, location, and product quality have a positive and significant effect on fruit and vegetable purchasing decisions at Hokky Panglima Sudirman Supermarket SurabayaKey words: place, price, product quality, purchasing decisions, supermarket
ANALISIS KINERJA ATRIBUT DI RUMAH MAKAN AYAM BAKAR MBOK JUM WAY HALIM KOTA BANDAR LAMPUNG Yohana Fransiska Elizabet Hutajulu; Agus Hudoyo; Yuliana Saleh
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7722

Abstract

This study was conducted to identify the attributes that consumers value most at Mbok.Jum Way Halim Restaurant, Bandar Lampung City. There are various attributes that can be held in a restaurant. Each attribute that is held certainly costs money, if all the attributes are considered, then the restaurant will spend a lot of money. The restaurant must know what attributes are prioritized that are adjusted to what is considered important by consumers. Therefore, this research was done to determine what attributes buyers deem crucial and what attributes need to be preserved to enhance performance. This study employed a survey methodology and involved questionnaire interviews with 60 participants. Importance Performance Analysis (IPA) has been employed as the analytical technique. The study's findings demonstrated that, of the 20 attributes considered, 13 attributes are regarded as being crucial and 7 attributes that perform satisfactory. Attributes that must be preserved in their performance are the taste of the food, the size per serving, the friendliness and courtesy of the waiters, the accuracy of the presentation, the cleanliness of the tableware, the availability of parking space and the available alternatives for seating. The performance attributes that require improvement include price, the readiness of waiters to respond to consumers’ complaints, service speed, facility cleanliness, availability of water in the sink, and cleanliness of the toilet.  Key words: Attributes, important performance analysis (IPA), performance, restaurant
VALUASI EKONOMI DAN PERSEPSI WISATAWAN TERHADAP WISATA PANTAI M BEACH DI KABUPATEN LAMPUNG SELATAN PROVINSI LAMPUNG Muhamad Riyan Saputra; Novi Rosanti; Ktut Murniati
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7652

Abstract

This research aimed to analyze the tourist travel costs, the factors that influence the frequency of tourist visits, the economic value of tourism, and the tourists' perceptions of M Beach. This research used a survey with a sample of 50 tourists from M Beach was selected using the accidental sampling method. The travel cost method is used to analyze the economic value, and the descriptive method with a Likert scale measuring instrument is used to analyze tourist perceptions. The determination of location was carried out purposively with the consideration that M Beach has been the best-selling tourist attraction in South Lampung Regency for the last five years. The data was collected in January 2023. The results showed the average travel costs incurred by M Beach tourists were Rp146.265,24 per individual per visit, with the highest allocation of travel costs viz consumption costs of 38,43 percent. The factors that influence tourists visits to M Beach are travel costs, distance, income, age, beach conditions, and public facilities. The total economic value of M Beach tourism is Rp10.474.348.786,00 per year. Tourists perception of M Beach in terms of 4A components (attraction, amenity, accessibility, and ancillary) has a positive perception with good criteria.Keywords: Economic value, M Beach, Perception, Travel cost
ANALISIS PENGARUH HARGA, PROMOSI DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY MINUMAN KOPI (STUDI KASUS PADA STARBUCKS COFFEE CITRALAND SURABAYA) Rania Andarini Putri; Nuriah Yuliati; Dona Wahyuning Laily
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7406

Abstract

Coffee consumption in Indonesia has increased in the last ten years.  In urban areas consuming Coffee is a new lifestyle.  Many Coffee shops have grown and developed that also provide products with similar services.  This study analyzes the characteristics of consumers of Starbucks Coffee Citraland Surabaya Coffee drinks and analyzes the effect of price, promotion, and brand image on customer loyalty.  This research was conducted in Starbucks Coffee Citraland.  The sampling technique was a purposive sampling with a total of 90 consumers of Coffee drinks Starbucks Coffee Citraland.  The sample criteria are consumers of Starbucks Coffee Citraland Surabaya Coffee drinks who make purchases at least 3 times.  The analytical method uses SEM-PLS with the help of the SmartPLS version 4 application.  This study showed that price, promotion, and brand image have a positive effect on customer loyalty for Coffee drinks Starbucks Coffee Citraland. Key words: brand image, coffee shop, customer loyalty, price, promotion

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