cover
Contact Name
Yaktiworo Indriani
Contact Email
editor.jiia@fp.unila.ac.id
Phone
+6285269027745
Journal Mail Official
editor.jiia@fp.unila.ac.id
Editorial Address
Jurusan Agribisnis Fakultas Pertanian Universitas Lampung
Location
Kota bandar lampung,
Lampung
INDONESIA
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Articles 19 Documents
Search results for , issue "Vol 3, No 1 (2015)" : 19 Documents clear
KATA PENGANTAR JIIA 2015 Pengelola JIIA
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 1 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7.15 KB) | DOI: 10.23960/jiia.v3i1.1008

Abstract

KINERJA PRODUKSI DAN NILAI TAMBAH AGROINDUSTRI EMPING MELINJO DI KOTA BANDAR LAMPUNG I Rani Mellya Sari; Wan Abbas Zakaria; Muhammad Irfan Affandi
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 1 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.568 KB) | DOI: 10.23960/jiia.v3i1.1013

Abstract

The purpose of this research are to analyze the production performance of emping melinjo agroindustry in Bandar Lampung City, and to the added value of emping melinjo agroindustry in Bandar Lampung City. This research was conducted in January until September 2014. Primary and secondary data were collected in this research.  The research samples consisted of sixteen people were chosen by stratified random design.  There were eight people of sample from each village. The methods of data analysis used in this research was descriptive, qualitative and quantitative analysis. Analysis production performance and analysis of employment used to answer the first purpose, whereas analysis of added value was used to answer the second purpose. The result of this research showed that performance of emping melinjo agroindustry in Bandar Lampung city in overall was benefit. Productivity of agroindustry in Rajabasa Village was already good with a capacity of 86 percent. Productivity of agroindustry in Sukamaju Village was already good also with a capacity of 84 percent. Agroindustry of emping melinjo in Bandar Lampung city provide added value. Rajabasa village provided an added value of 45.95 percent, whereas Sukamaju village provided an added value of 48.63 percent. Key words: emping melinjo, production performance and value added
STRATEGI PENGEMBANGAN KOPERASI AGRO SIGER MANDIRI DI KECAMATAN KALIANDA KABUPATEN LAMPUNG SELATAN Ellis Nurhidayati; Dyah Aring Hepiana Lestari; Adia Nugraha
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 1 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.012 KB) | DOI: 10.23960/jiia.v3i1.1018

Abstract

The objectives of this research were to: determine the operation performance of Agro Siger Mandiri cooperation; determine the contribution of Agro Siger Mandiri cooperation to regional development; and determine the welfare level of members of Agro Siger Mandiri cooperation according to the criteria of BPS in 2007; in addition to formulate appropriate development strategies as development efforts in the Agro Siger Mandiri Cooperation.  This research was conducted by case study method.  This study employed qualitative descriptive analyses and quantitative analysis method.  The results showed that the performance assessment of Agro Siger Mandiri cooperation showed less quality; this cooperation did not have any contributions to regional development; and all members of Agro Siger Mandiri cooperation were in welfare category.  The priority strategies that could be used in the development and sustainability of Agro Siger Mandiri cooperation were creating and managing a clear transaction records to determine the financial condition and data of cooperation, utilizing technology to improve product quality and enhance its marketing networks, as well as conducting trainings to improve skills of cooperation administrators and members of cooperation to be able to innovate. Key words: contribution, performance, SWOT, welfare
PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MEMBELI SAUS SAMBAL BOTOL DI BANDAR LAMPUNG Sastra Delila; Yaktiworo Indriani; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 1 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.444 KB) | DOI: 10.23960/jiia.v3i1.1023

Abstract

The objective of this research were to know the effect of bottled chilli sauche atributes to decision making of buying bottled chili sauce and the influencing buying factors on bottled chilli sauce in Bandar Lampung. This research employed qualitative and quantitative survey method. The location was determined by using stage groups method.  The total samples of 81 household whose housewives served as respondents were chosen by simple random sampling from the groups. This research data was collected in April - May 2014. The data was analyzed by conjoint and multiple linear regression analysis. The result of conjoint analysis showed that the most preferred attributes of bottled chili sauce were spicy, reddish orange color, bigger than 250 ml and packaging in glass bottle. Most of the respondents choose ABC and Indofood brands as their bottled chili sauce because of the quality, hot taste and good price.  The factors that significantly influenced the buying of bottled chili sauce were the price, wife’s education, household income, the dummy variables of brand and advertisement. Key words: bottled chili sauce, conjoint, decision making
PENGELOLA JIIA 2015 Pengelola JIIA
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 1 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.639 KB) | DOI: 10.23960/jiia.v3i1.1007

Abstract

ANALISIS RANTAI PASOK DAN NILAI TAMBAH AGROINDUSTRI KOPI LUWAK DI PROVINSI LAMPUNG Khairunnisa Noviantari; Ali Ibrahim Hasyim; Novi Rosanti
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 1 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (77.135 KB) | DOI: 10.23960/jiia.v3i1.1012

Abstract

This research aims to determine the flow pattern of chain supply, the efficiency of marketing, and the value added on Luwak Coffee in Lampung province. This research was conducted on West Lampung region and Tanggamus region as the representative of Lampung province. A purposive method is conducted to decide the location of this research. The respondents who involved in this research were 35 people, consist of 9 coffee farmers, 7 doer of Luwak Coffee agro industry, 3 merchants of coffee, 1 big seller of coffee, 5 seller of Luwak Coffee and 10 consumer of Luwak Coffee. The first objective was answered by descriptive method, the second objective by Soekartawi’s formula of marketing efficiency, and the last objective by Hayami value added analysis method respectively. The result of this research proved that the stakeholders who involved in this chain supply of Luwak Coffee agro industry in Lampung Province were consisted of coffee farmer, merchant, seller of raw coffee beans, agro industry of Luwak Coffee, wholesalers, retailers, exporters, and consumers. The most efficient distribution was the distribution of Luwak Coffee to consumer, with the percentage of the marketing efficiency of 31.62 percent.  The added value from processing of one kilogram raw coffee beans became luwak coffee beans, luwak coffee beans became a powder of luwak coffee, coffee beans became the powder of luwak coffee was 67,123.95 IDR, 78,887.87 IDR, and 42,666.01 IDR. Key words: agroindustry, supply chain, luwak coffee, added value
STRATEGI PENGEMBANGAN USAHATANI UBI KAYU (Manihot utilissima) DI KECAMATAN MENGGALA KABUPATEN TULANG BAWANG I Wayan Hari Bakti Prabowo; Dwi Haryono; Muhammad Irfan Affandi
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 1 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.079 KB) | DOI: 10.23960/jiia.v3i1.1017

Abstract

The purpose of this study was to analyze internal factors, external factors and design development strategies that more appropriate for cassava farming. This study was conducted in two villages, namely Ujung Gunung Ilir Village and Kagungan Rahayu Village of  Menggala Subdistrict of Tulang Bawang Regency. This study uses census method involving 91 cassava farmers in the two villages. The method of analysis in this study are matrix of Internal Factors Analysis (IFAS),  matrix of External Factors Analysis (EFAS), and SWOT analysis. The results of the analysis of internal factors includes production and human resources for stregth component, also includes management, infrastructure, and organization for weaknesses component. The results of the analysis of external factors includes technology, demand, infrastructure, and land topographic for opportunities component, also includes another farming, the condition of weather and climate, price of cassava  for the threats component. The design of new strategies to develope this farm were: increasing production to fill the demand of tapioca and biofuel industry, optimizing the advanced mindset and environmental friendly, increasing economic activity for the welfare, improving the infrastructure to repair farm roads, and working efficiency to increase the competitiveness. Key words: cassava farming, development strategy, SWOT analysis
COVER JIIA Vol. 3 No. 1, Januari 2015 Pengelola JIIA
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 1 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.092 KB) | DOI: 10.23960/jiia.v3i1.1006

Abstract

BAURAN PEMASARAN DAN PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN CAPPUCCINO CINCAU Sesunan, Terisia Muharam; Indriani, Yaktiworo; Listiana, Indah
Jurnal Ilmu-Ilmu Agribisnis Vol 3, No 1 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.82 KB) | DOI: 10.23960/jiia.v3i1.1022

Abstract

This study aims to determine the relationship between marketing mix with purchase decision and consumer behavior on purchase decision, in addition to determine the influencing factors of the consumer characteristics on purchase decision making of cappuccino grass jelly . The research was conducted at the University of Lampung campus as a center of education in Bandar Lampung and in its area is most often found cappuccino tent grass jelly. This study used a survey method with qualitative and quantitative analysis. The population of this study was uncertain; therefore the samples of 100 students as consumers of cappuccino grass jelly and 10 traders as a manufacturer of cappuccino grass jelly were defined.  The data was analyzed by the Spearman rank analysis and multiple linear regression analysis. The results showed that of the four marketing mix factors, only place, promotion and quality of service associated with the real decision-making process. Of the three elements of consumer behavior, only the personal element associated significantly with the process of consumer decision making of cappuccino grass jelly and of the seven predicted students’ characteristics as consumers of cappuccino grass jelly, only variable residence, gender, frequency of purchasing of instant coffee  and frequency of grass jelly purchase had influences on purchase decisions of cappuccino grass jelly. Key words: consumer behavior, decision making, marketing mix

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