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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science

JIA
Website

Published by Universitas Lampung

ISSN : 26204177 EISSN : 26204177 DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.

Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)

Articles 18 Documents

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Search results for , issue "Vol 3, No 2 (2015)" : 18 Documents clear

Daftar Isi JIIA Vol. 3 No. 2 Tahun 2015 Pengelola JIIA
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

HARGA POKOK PRODUKSI, NILAI TAMBAH, DAN PROSPEK PENGEMBANGAN AGROINDUSTRI MARNING DI KECAMATAN GEDONG TATAAN KABUPATEN PESAWARAN Dwi Rizky Agustina; R Hanung Ismono; Adia Nugraha
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

The research aimed to analyze the cost of production, the proportion of the added value, and identification of agroindustry development prospects of marning if cultivated more. This study was conducted on purpose in the village of Karang Anyar Gedong Tataan Subdistrict of Pesawaran Regency. This study uses census method in determining the sample, methods of data analysis using variable costing method, a full costing method, the method hayami, and identification of internal factors and external factors. Respondents totaled 27 marning processors. The results showed that the cost of production agroindustry marning with variable costing method is Rp9.634,76 and the method of full costing Rp9.809,55. The cost of production is amount of cost that used in producing perkilogram of marning. The added value of the agroindustry of marning was Rp3,715.88 per kilogram. Percentage of labor remuneration to the added value was equal to 53.15 percent and the percentage of owners of agroindustry profits amounted to 46.85 percent of the value added. Marning agroindustry has good prospects when views from the identification of the availability of raw materials, labor availability, supply of marning, competitors, regional product marketing, public support, and the support of government. Key words: added value, agroindustry, development prospects, marning, the cost of production

MOTIVASI KONSUMEN MEMBELI KUBIS SEGAR DI PASAR PASIR GINTUNG BANDAR LAMPUNG Paramita Wisnuwardhani; Dyah Aring Hepiana Lestari; Hurip Santoso
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

This research aimed to analyze the perception and its related factors, motivation and its correlation to perception, the attitudes and its correlation to motivation of consumers in buying fresh cabbage. This research was conducted at Pasir Gintung Market in Bandar Lampung. Research data was collected during month of February to March 2014. The numbers of samples as many as 60 respondents were drawn by accidental sampling. Research data was analyzed by correlation analysis of Rank Spearman and by quantitative and qualitative descriptive analysis. The results showed that the perception, motivation, and attitude of consumers in buying fresh cabbage were categorized as high criteria. The internal factors (knowledge, habits, desires, needs, and income) and external factors (price, color, freshness, availability, expired time, hygiene and safety of the cabbage, convenience and service of the market) correlated to the perception of consumers in buying fresh cabbage at Pasir Gintung Market. Consumers’ perception correlated to their motivation; whereas consumers’ motivation correlated to their attitudes in buying fresh cabbage at Pasir Gintung Market. Key words: attitude, cabbage, motivation, perception

STRATEGI PEMASARAN BERDASARKAN PERILAKU PEMBELIAN KERIPIK PISANG DI KOTA METRO Ine Indriastuti; Muhammad Irfan Affandi; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

The objectives of this research are to analyze dominant factors on the consumer’s buying decision of banana chips and formulate a marketing strategy based on consumer behavior and marketing mix. The research was conducted by a survey method in Sub-district of East Metro of Metro City. This location was chosen on purpose by considerate that place are crowded which is well known as the central area of the banana chips in Metro. There were 100 respondents of both men and women that met the inclusion samples’ criteria, such as having at least an experience in buying banana chips. The results showed that there were three dominant component factors that influenced purchasing decisions of banana chips: the first principal component factor was named as performance (live style) and price product, the second major components was named the shape, and the third major components was named flavour variations of banana chips. Marketing strategy banana chips are utilizing the product prices to improve the image of product for consumers, improving skills and technology, expand the marketing of products to potential region and have never reached a competitor, utilizing local specialty food products as to obtain a large market opportunity and increase the carrying capacity of low funds by utilizing the carrying capacity of the goverment. Key words: banana chips, buying decision, consumer behavior, factor analysis

PENDAPATAN DAN TINGKAT KESEJAHTERAAN RUMAH TANGGA PETANI PADI (Oryza sativa) DI KECAMATAN GADINGREJO KABUPATEN PRINGSEWU Made Indra Murdani; Sudarma Widjaya; Novi Rosanti
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

The purposes of this research were to analyze the income of paddy farmer households, the expenditure of paddy farmer households, and the level of paddy farmer household’s welfare. This research was conducted at Yogyakarta village of Gadingrejo subdistrict of Pringsewu regency. The samples were chosen by simple random sampling method. The number of respondents in this study was 68 paddy farmers. The data was collected in June-July 2014. The method of data analysis used in this study is quantitative and qualitative descriptive analysis. The results showed that the income of paddy farmers at Yogyakarta village was Rp19,590,645.92 per year obtained from Rp11,292,223.13 per year (57.64%) of the paddy farm, Rp5,748,422.79 per year (29.34%) of the farm in addition to paddy and the income from outside the farm was Rp2,550,000.00 per year (13.02%). The expenditure of paddy farmer households at Yogyakarta village was Rp17,980,227.94 per year obtained from Rp10,818,970.59 per year or (60.17%) of the expenditure for foods, and Rp7,161,257.35 per year (39.83%) of the expenditure for nonfoods. Based on the criteria of Sajogyo (2007) paddy farmer ‘s households at Yogyakarta village of Gadingrejo subdistrict of Pringsewu Regency, 37 (54,41%) were categorized as prosperous farmer households and 31 (45.59%) farmer households were categorized as economically enough. Key words: paddy farmers, income, farmer household’s welfare, Pringsewu, Indonesia

ANALISIS KEUNTUNGAN USAHATANI ANTAR POLA TANAM DI LAHAN SAWAH DESA TATA KARYA KECAMATAN ABUNG SURAKARTA KABUPATEN LAMPUNG UTARA Novita Setiani; Wan Abbas Zakaria; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

The aims of this research are to figure out the profit of each crop system at Tatakarya Village Abung Surakarta Subdistrict of North Lampung Regency. Primary and secondary data were collected in this reserch. The sampling used Simple Random Sampling. Amount of respondent consist of 24 farmers on rice-cassava crop system, 16 farmers on rice- rice- corn crop system, and 10 farmers on rice- rice- peanut crop system. This research took more and less than three months, started from April to June 2014. The result of this research showed that the average profit of agriculture business on rice-cassava crop system was Rp17,549,768.47/ha/year, on rice-rice-corn crop system was Rp27,225,066.06/ha/year, and rice- rice- peanut crop system was Rp36,933,811,55/ha/year. The production cost had significant influence of profit on the each crop system. The most profit crop system was rice- rice- peanut crop system with R/C ratio as big as 2.39 which means that for each Rp1.000,00 cost could get a profit of Rp1,390.00. Key words: cost, crop system, profit

PERMINTAAN DAN KEPUASAN KONSUMEN RUMAH TANGGA DALAM MENGONSUMSI KECAP DI BANDAR LAMPUNG Ariesman, Ludi Satria; Prasmatiwi, Fembriarti Erry; Indriani, Yaktiworo
Jurnal Ilmu-Ilmu Agribisnis Vol 3, No 2 (2015)
Publisher : Lampung University

The objectives of this research were: to assess the demand of soy sauce at the household level and its influencing demand factors, to analyze the degree of satisfaction and the factors that influence consumerâ€™s satisfaction in consuming soy sauce in Bandar Lampung.Â The study was conducted by a survey method in Beringin Raya Village of Kemiling Sub District and Sawah Brebes Village of East Tanjung Karang Sub District, Bandar Lampung.Â The number of samples in this research was 76 people who were taken by Simple random sampling method.Â The data collection was conducted from April to June 2014.Â The factors that influenced consumer demand were analyzed by Cobb Douglas Analysis Function; the satisfaction of degree was analyzed by Customer Satisfaction Index (CSI), whereas the factors that influenced satisfaction of household consumers was analyzed by Logistic Regression Analysis.Â The result of this research showed that the demand of soy sauce of the household consumer was 501 ml/month.Â The factors that influenced the demand of soybean sauce were the price of soybean sauce, the price of sugar, income level, and number of family members.Â A total of 53 consumers were satisfied with the performance of soy sauce.Â Factors that influenced the level of customer satisfaction were age, duration of consumption, the price of soy sauce, and location of purchase. Key words: consuming, demand, satisfaction, soybean sauce

TINGKAT PENERAPAN TEKNOLOGI BUDIDAYA SAYURAN ORGANIK DI KELURAHAN KARANGREJO KECAMATAN METRO UTARA KOTA METRO Arum Purnawati; Sumaryo Gitosaputro; Begem Viantimala
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

The aim of this research is to know the application level of organic vegetables cultivation technology in Karangrejo Village North Metro sub district, Metro City. This research was conducted May until June 2014 in Karangrejo Village North Metro sub district, Metro City. The research method used case study to got samples with Arikunto’s formula, by working 48 respondents. The data analysis was done descriptively. The results showed that: The application level of organic vegetables from cultivation technology in Karangrejo Village in the middle category with an average level applicability of 75 percents. The application level of technology have been applied well, there are activities on planting, watering, and post harvesting. The level of implementation needs to be improved were seeds/seedlings and harvesting. Key words: application, technology, organic vegetables

Cover JIIA Vol. 3 No. 2 Tahun 2015 Pengelola JIIA
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v3i2.1025

ANALISIS KELAYAKAN FINANSIAL DAN EFISIENSI PEMASARAN LADA DI KECAMATAN GUNUNG LABUHAN KABUPATEN WAY KANAN Ade Lia Delita; Fembriarti Erry Prasmatiwi; Helvi Yanfika
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

The research aims to find out: financial feasibility of pepper farming and marketing efficiency of pepper. This research was conducted in two pepper production centers, Gunung Labuhan Village and Bengkulu Tengah Village, Gunung Labuhan Subdistrict of Way Kanan Regency. Respondents consisted of fifty pepper farmers selected randomly by using stratified random sampling and six pepper traders determined by using snowball sampling. The first goal was analyzed using investment criteria and sensitivity rate. The second goal was analyzed using marketing margins, price correlations, and price transmission elasticity. The results showed that pepper farming is worth to attempt based on the value of investment criteria and the sensitivity rate analysis against changes that may occur. The changes were the production cost increase of 8.38% the production quantity decrease of 30%, and the production price decrease of 13 %. The market structure was oligopsonistic market with the price correlation coefficient value of 0.47, which means pepper market is not perfectly competitive, and price transmission elasticity value of 1.74, which means the rate of change in consumer prices is greater than the rate of change in producer prices. Key words : feasibility, financial,marketing, pepper

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Contact Name
Yaktiworo Indriani

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editor.jiia@fp.unila.ac.id

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+6285269027745

Journal Mail Official
editor.jiia@fp.unila.ac.id

Editorial Address
Jurusan Agribisnis Fakultas Pertanian Universitas Lampung

Location
Kota bandar lampung,

Lampung

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Yaktiworo Indriani

Contact Email editor.jiia@fp.unila.ac.id

Phone +6285269027745

Journal Mail Official editor.jiia@fp.unila.ac.id

Editorial Address Jurusan Agribisnis Fakultas Pertanian Universitas Lampung

Location Kota bandar lampung, Lampung INDONESIA

Abstract

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Abstract

Contact Name
Yaktiworo Indriani

Contact Email
editor.jiia@fp.unila.ac.id

Phone
+6285269027745

Journal Mail Official
editor.jiia@fp.unila.ac.id

Editorial Address
Jurusan Agribisnis Fakultas Pertanian Universitas Lampung

Location
Kota bandar lampung,

Lampung

INDONESIA