cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mohammad Shihab
Contact Email
Mohammad Shihab
Phone
-
Journal Mail Official
shihab@president.ac.id
Editorial Address
-
Location
Kota bekasi,
Jawa barat
INDONESIA
Expose: Jurnal Ilmu Komunikasi
Published by President University
ISSN : 26210304     EISSN : 26208105     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Expose: Jurnal Ilmu Komunikasi is a biannual peer-reviewed journal published by Communication Studies, School of Humanities, President University; that has a broad scope related (but not limited) to interpersonal to mass communication issues, public relations, social media and cultural studies.
Arjuna Subject : -
Articles 3 Documents
 1 
Search results for , issue "Vol 7, No 2 (2024)" : 3 Documents clear
Beauty Concept In Sephora’s “Black Beauty Is Beauty” Campaign Video Kalalo, Elizabeth Octovianne; Perdana, Abhirama S.D.
Expose: Jurnal Ilmu Komunikasi Vol 7, No 2 (2024)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v7i2.5812

Abstract

The dominance of Western beauty standards has often marginalized and rejected Black bodies and beauty in mainstream culture. However, Black communities have significantly contributed to the beauty industry. In response to this disparity, Sephora, a leading beauty retailer, launched a campaign to combat racial inequity by promoting Black-owned beauty brands. The campaign features a short video titled Black Beauty is Beauty, which highlights Black narratives, cultural practices, and the historical influence of Black beauty innovations on global beauty standards. This study examines how Sephora portrays beauty concepts in its campaign video. A qualitative method with purposive sampling is employed for data collection. Social semiotics and visual grammar serve as the theoretical frameworks, as they analyze both visual and spoken texts. The findings reveal several categories of beauty representation in the campaign video, including physical appearance, beauty traits, beauty routines, and gendered beauty—elements historically overlooked by mainstream culture. Through these representations, Sephora reintroduces Black beauty ideals, emphasizing their impact on shaping beauty trends. The campaign also challenges conventional beauty standards, such as fair skin, straight hair, and thin body types, which contrast with African physical characteristics.
Homeless Media dan Partisipasi Sosial dalam Praktik Citizen Journalism Puspitoningrum, Anggun
Expose: Jurnal Ilmu Komunikasi Vol 7, No 2 (2024)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v7i2.5768

Abstract

The phenomenon of homeless media is emerging, media practices that build their networks only through social media such as Facebook, Instagram and TikTok. According to Jawa Pos, in Indonesia, identifying homeless media is relatively easy because generally the accounts created will begin with the use of city names (txtdari) such as @aslisemarang, @sejarahwonosobo, @solokini and others. Homeless media is named because it is considered homeless so that it can be present and disappear suddenly. Moreover, homeless media becomes digital media that favorite in Indonesia. Because of the social media user, specifically Instagram according to We Are Social data is the second highest user in is Indonesia. In addition, in Indonesia, Instagram has 90.14 million users as of July 2024 while TikTok ranks fourth with 73.5 million users. This research uses descriptive qualitative methods by applying Rich Media Theory and the concept of social participation. Using primary data sources on three homeless media, namely @aslisemarang @sejarahwonosobo and @solokini with data collection techniques, namely observation and interviews. While secondary data sources are obtained through documentation. The results showed that homeless media practices are easily carried out by citizens without having to have a publishing license and as a press company. In addition, the latest information is packaged with contemporary visuals to attract audiences without having to prioritize journalistic practices.
Implementasi Green Movement sebagai Program Corporate Social Responsibility (CSR) oleh Dinas Kehutanan Provinsi Jawa Barat Putri, Shinta Hartini; Sakinah, Seni Satria Mukti Nur; Lathifah, Nisa
Expose: Jurnal Ilmu Komunikasi Vol 7, No 2 (2024)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v7i2.5770

Abstract

Corporate Social Responsibility (CSR) merupakan tanggung jawab sebuah organisasi terhadap masyarakat dan lingkungan. Program CSR juga dilaksanakan oleh Dinas Kehutanan Provinsi Jawa Barat yang dinamakan Gerakan Jumat Menanam. Penelitian ini bertujuan untuk mengetahui proses tahapan dan penerapan prinsip Corporate Social Responsibility, serta untuk mengetahui alasan mengapa Gerakan Jumat Menanam menjadi program rutin. Penelitian ini menggunakan pendekatan kualitatif dengan desain penelitian studi kasus. Teknik penentuan informan menggunakan teknik purposive sampling. Perolehan data penelitian ini dilakukan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian pada tahap perencanaan menunjukkan bahwa Gerakan Jumat Menanam menindaklanjuti Surat Edaran Gubernur Jawa Barat mengenai implementasi GTTP di lahan kritis Jawa Barat, melakukan rapat internal untuk meninjau lahan kritis, dan melakukan survei untuk menentukan bibit yang akan ditanam. Tahap implementasi meliputi pembentukan sebuah tim dan pengarahan terkait perawatan pohon. Tahap evaluasi dilakukan pada akhir tahun untuk melihat perkembangan bibit yang ditanam. Tahap pelaporan dilakukan melalui website Si Mantri Bibit dan Si Mantap. Adapun alasan Gerakan Jumat Menanam menjadi program rutin adalah karena kondisi lahan kritis di Jawa Barat mencapai 907.683,67 hektare, sehingga memerlukan penanganan yang konsisten.

Page 1 of 1 | Total Record : 3

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 7, No 2 (2024) Vol 7, No 1 (2024): Expose: Jurnal Ilmu Komunikasi Vol 6, No 2 (2023) Vol 6, No 1 (2023): In-press Vol 5, No 2 (2022) Vol 5, No 1 (2022) Vol 4, No 2 (2021) Vol 4, No 1 (2021) Vol 3, No 2 (2020) Vol 3, No 1 (2020) Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi Vol 2, No 1 (2019): EXPOSE Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi Vol 1, No 1 (2018): EXPOSE Jurnal Ilmu Komunikasi More Issue