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Strategi Manajemen Isu Public Relations PT Kereta Api Indonesia (Persero) Kantor Pusat dalam Menangani Isu Pemberitaan Negatif Pelecehan Seksual di Kereta Aprianti, Refa; Putri, Shinta Hartini; Lathifah, Nisa
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 2 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i2.4843

Abstract

AbstractThe research entitled Public Relations Issue Management Strategy of PT Kereta Api Indonesia (Persero) Headquarters in Handling Issues of Negative Reporting of Sexual Harassment on Trains in the Mass Media aims to determine the issue management activities of public relations PT Kereta Api Indonesia (Persero) Headquarters in handling the issue of negative news coverage of sexual harassment on trains. The research method used is a qualitative research method with a type of case study approach and looking for the necessary data by means of interviews and direct observation at the station and KAI head office. sexual harassment on trains is conducting campaigns, outreach, and producing press releases. Uniquely, in its implementation, KAI cooperates with the train lover community and uses agenda setting or a special term used by state-owned companies to monitor news coverage issues in the mass media and social media, which has provided a safe space for new actors to take actionAbstrakPenelitian dengan judul Strategi Manajemen Isu Public Relations PT Kereta Api Indonesia (Persero) Kantor Pusat dalam Menangani Isu Pemberitaan Negatif Pelecehan Seksual di Kereta pada Media Massa ini bertujuan untuk mengetahui aktivitas manajemen isu dari Public Relations PT Kereta Api Indonesia (Persero) Kantor Pusat dalam penanganan isu pemberitaan negatif pelecehan seksual di kereta . Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan jenis pendekatan studi kasus dan mencari data-data yang diperlukan dengan cara wawancara dan observasi langsung di stasiun dan KAI kantor pusat Hasil dari penelitian yang dilakukan ini diperoleh beberapa aktivitas manajemen isu yang dilakukan public relations KAI terkait isu pelecehan seksual di kereta adalah melakukan kampanye, sosialisasi, dan memproduksi siaran pers. Uniknya pada pelaksanaannya, KAI menggandeng komunitas pecinta kereta api dan menggunakan agenda setting atau istilah khusus yang digunakan perusahaan BUMN untuk memonitor isu pemberitaan pada media massa dan media sosial. bahwa telah membeirkan ruang gerak aman baru pelaku untuk melapor.
Meaning Construction Of K-Pop Dance Cover Members Lathifah, Nisa; Permana, Putih Pusti; Hanafi; Reza, Faisal
Sinergi International Journal of Communication Sciences Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v1i2.218

Abstract

K-pop dance cover is an activity where individuals or groups replicate the dance movements of Korean idol groups, as done by the K-pop dance cover community called HD Girls. This research aims to understand the experiences, motives, and meanings related to the self-concept of HD Girls members. Members of the HD Girls community, when performing a dance cover, must be able to adjust their appearance to match the K-pop idols they are covering. Therefore, as community members, they can interpret themselves as individuals who can align their appearance with the characteristics of the K-pop idols they are covering. The research employs a qualitative method with Alfred Schutz's phenomenological approach. Data collection techniques include primary data (interviews and observations) and secondary data (books, journals, and documentation). Informants were selected using purposive sampling, and data validity was ensured through source triangulation. The findings reveal that HD Girls members have various experiences in K-pop dance cover, such as making friends, paying more attention to their appearance, promoting K-pop idol groups, gaining self-confidence, feeling comfortable in social interactions, and feeling satisfied when receiving compliments. From these experiences, certain motives were identified: the "because of motive" includes liking K-pop, lacking makeup skills, being invited by friends, and being shy and introverted. The "in order to motive" includes wanting to make friends, channeling hobbies, making HD Girls famous, trying new things, becoming an artist, and receiving compliments. K-pop dance cover is perceived as a medium for self-expression, motivation to become a K-pop idol, appreciation for K-pop idols, fulfilling hobby needs, self-expression, and developing creative ideas.
Utilization of Social Media as Digital Educational Content (A Case Study on the Utilization of Social Media as Digital Educational Content about History on Twitter @Neohistoria_Id). Reza, Faisal; GB, Nur Tsabita; Lathifah, Nisa
Sinergi International Journal of Communication Sciences Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v1i3.223

Abstract

Social media or online media is used by its users to communicate, interact, share, network, and learn digitally by utilizing the features available on social media. The purpose of this study is to understand the communication planning process, followers' responses, and the reasons why @neohistoria_id uses Twitter as a medium for digital history education. This research employs a qualitative method with a case study approach and uses Regina Luttrell's Circular Model of SOME. The technique for selecting informants is purposive sampling. The communication planning process carried out by @neohistoria_id involves several stages. The first stage is sharing, where the Twitter account @neohistoria_id participates in sharing historical content. The public who receive this content are connected with @neohistoria_id, so @neohistoria_id must build trust with the public to keep them reading their content. In the optimization stage, @neohistoria_id listens to and learns from the public discussions about their posts. Then, @neohistoria_id takes part in these discussions through replies or Twitter Spaces. In the management stage, @neohistoria_id conducts media monitoring to delve into current issues. Following this, @neohistoria_id must respond quickly to create real-time interaction with the public. In the engagement stage, @neohistoria_id understands how to build relationships with the public (influencer relations). The goal is to identify the target audience of @neohistoria_id, which includes students and professionals. This is important to find a similar audience and encourage positive changes in the image built by the Twitter account @neohistoria_id itself.
The Influence of the Use of Social Media of Educational Institutions on the Fulfillment of Student Information Needs Putriani, Regita; Reza, Faisal; Putri, Shinta Hartini; Lathifah, Nisa
Sinergi International Journal of Communication Sciences Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v1i3.224

Abstract

Instagram is a social media used to interact with other users and offers various features provided by Instagram such as Direct Message, Like, and Comment. The phenomenon of the teaching and learning process in higher education is also inseparable from technological advances, both from curriculum development, academic systems to student activities. One of the utilization of technological advances is the dissemination of information about the campus world. The implementation of Uses and Gratification Theory in this study can be seen from individual active students who deliberately seek information and become followers of the @academic_csunibi Instagram account as a fulfillment of information needs. This study aims to determine the effect of using instsgram social media on the @academik_csunibi account on fulfilling the information needs of active students of Universitas Informatika and Bisnis Indonesia Academic Year 2019-2022. The research method used is a quantitative method with a verificative approach. The population in this study were active students of the University of Informatics and Business Indonesia in the 2019-2022 academic year with a sample size of 100 respondents with purposive sampling technique. The results of this study indicate that in the T test data from the results of the IBM SPSS 23 statistical data analysis obtained data of 8,364> 1654, it means that H0 is rejected and H1 is accepted, so this value indicates that there is an influence between the collaboration sub variable on the current need approach variable.
Sikap Percaya Diri dalam Bentuk Self-love di Kalangan Brand Ambassador UNIBI Putri, Shinta Hartini; Agistiyani, Aulia; Ulfa, Neng; Lathifah, Nisa
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.993

Abstract

In this era, it cannot be denied that there are still many Generation Zs who are lacking in self-confidence. A public speaker or an individual who can communicate in front of an audience is believed to have high self-confidence. An individual who has self-confidence will think that he is a positive individual and has the potential to contribute as well as be able to cooperate with others in various segments of life. Increasing self-confidence can be implemented by applying self-love. Self-confidence and self-love are often found in public figures such as influencers, brand ambassadors, artists, and athletes. UNIBI brand ambassador as one of the icons at UNIBI has a dominant presence and aura. This study aims to provide an overview of the implementation of self-confidence and self-love among UNIBI Brand Ambassadors as input and evaluation material for practicing good self-confidence and self-love among teenagers and the general public. This study uses descriptive qualitative research methods to achieve these objectives, with primary data collection techniques through interviews, while secondary data uses literature studies of books, journals, and internet sources. UNIBI Brand Ambassadors view self-confidence and self-love as an essential thing. Self-love is instilled in each member, although high and good self-confidence is not yet fully implemented or integrated
Strategi Media Relations Pada Dinas Pemerintah Kota Bandung Wijaya, Aby Putri; Reza, Faisal; Lathifah, Nisa; Ilham, Yanuar; Lestari, Anggita; Putri, Shinta Hartini
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 23 No 1 (2024): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v23i1.896

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Program Bandung Menjawab merupakan produk unggulan Diskominfo Kota Bandung dengan tujuan untuk mengklarifikasi, mensosialisasikan, dan mengkonfirmasi isu yang tengah berkembang di masyarakat. Penelitian bertujuan untuk mengetahui tahapan perencanaan dan strategi media relations, juga mengetahui alasan mengapa media gatheting menjadi pilihan dalam melakukan kegiatan media relations pada program Bandung Menjawab. Penelitian ini menggunakan pendekatan kualitatif dengan desain penelitian studi kasus, dengan menggunakan konsep model perencanaan ROPE oleh John.M.King dan Strategi Media Relations oleh Yosal Iriantara. Hasil penelitian menunjukkan tahap perencanaan meliputi empat tahap, Tahap Riset, Tahap objektif, Tahap Program, dan Tahap evaluasi. Mengelola relasi, adanya pertukaran kartu nama, dan adanya kegiatan informal diluar program bandung menjawab. Mengembangkan relasi, melakukan doorstop (wawancara langsung) kepada SKPD selaku narasumber. Mengembangkan jaringan, membuka dan memperluas jaringan dengan organisasi profesi seperti PBB (Pewarta Balai Kota Bandung). Program Bandung Menjawab sebagai bentuk penerapan media gathering dipilih karena sebagai media mempertemukan SKPD sebagai narasumber dan pers.
Framing Berita Media Online Mengenai Sikap Presiden Pada Pemilu 2024 Rivaldy, Arwin Rizky; Hanafi, Hanafi; Lathifah, Nisa
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 23 No 1 (2024): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v23i1.905

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This study compares how Detiknews.com and Metrotvnews.com frame President Joko Widodo’s "cawe-cawe" stance on the 2024 elections. Detiknews.com views cawe-cawe as a positive measure to maintain democratic stability and development while avoiding conflict. They attribute issues to the controversial nature of cawe-cawe, which leads to varied interpretations. Their recommendation is for cawe-cawe to be conducted legally and in accordance with Pancasila values. In contrast, Metrotvnews.com sees cawe-cawe as a threat to electoral neutrality and integrity, advising that the President should remain neutral and not interfere. They consider the President’s lack of neutrality as the primary problem and believe that the public should be free to choose their leader without presidential involvement.
Implementasi Green Movement sebagai Program Corporate Social Responsibility (CSR) oleh Dinas Kehutanan Provinsi Jawa Barat Putri, Shinta Hartini; Sakinah, Seni Satria Mukti Nur; Lathifah, Nisa
Expose: Jurnal Ilmu Komunikasi Vol 7, No 2 (2024)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v7i2.5770

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Corporate Social Responsibility (CSR) merupakan tanggung jawab sebuah organisasi terhadap masyarakat dan lingkungan. Program CSR juga dilaksanakan oleh Dinas Kehutanan Provinsi Jawa Barat yang dinamakan Gerakan Jumat Menanam. Penelitian ini bertujuan untuk mengetahui proses tahapan dan penerapan prinsip Corporate Social Responsibility, serta untuk mengetahui alasan mengapa Gerakan Jumat Menanam menjadi program rutin. Penelitian ini menggunakan pendekatan kualitatif dengan desain penelitian studi kasus. Teknik penentuan informan menggunakan teknik purposive sampling. Perolehan data penelitian ini dilakukan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian pada tahap perencanaan menunjukkan bahwa Gerakan Jumat Menanam menindaklanjuti Surat Edaran Gubernur Jawa Barat mengenai implementasi GTTP di lahan kritis Jawa Barat, melakukan rapat internal untuk meninjau lahan kritis, dan melakukan survei untuk menentukan bibit yang akan ditanam. Tahap implementasi meliputi pembentukan sebuah tim dan pengarahan terkait perawatan pohon. Tahap evaluasi dilakukan pada akhir tahun untuk melihat perkembangan bibit yang ditanam. Tahap pelaporan dilakukan melalui website Si Mantri Bibit dan Si Mantap. Adapun alasan Gerakan Jumat Menanam menjadi program rutin adalah karena kondisi lahan kritis di Jawa Barat mencapai 907.683,67 hektare, sehingga memerlukan penanganan yang konsisten.
Analysis of the 4C Model: Instagram Content Management Strategy of @Jabarsaberhoaks in Combating Hoaxes Lathifah, Nisa; Dianova, Aulia; Noorlistyo Adi, Achwan; Lestari, Anggita; Christina Marbun, Dewi
Sinergi International Journal of Communication Sciences Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v2i2.493

Abstract

Hoaxes are fake news that are easily spread due to the fast flow of information and the high demand for social media. News fragments in online media that are not yet known in fact are the main trigger for the emergence of hoax news. The purpose of this research is to find out the implementation of social media utilization by @Jabarsaberhoaks in building public awareness of hoax news. This research uses qualitative methods and a case study approach. Primary data collection techniques are observation and interviews while secondary data are literature studies and documentation. There are three key informants from the @Jabarsaberhoaks account manager and two supporting informants from followers of the @Jabarsaberhoaks Instagram account. The data validity technique uses source triangulation. The results found that @Jabarsaberhoaks to build public awareness of hoax news is considered successful, namely by creating content according to the wishes of Instagram followers and collaborating with saber hoax units in West Java.
Framing of Online News Media Regarding the Constitutional Court's Decision Reza, Faisal; Pafritasary, Getse; Putri, Shinta Hartini; Lathifah, Nisa
Sinergi International Journal of Communication Sciences Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v2i3.499

Abstract

This study examines how Detik.com and Kompas.com frame news coverage of the Constitutional Court’s decision on Article 169 letter q of Law No. 7 of 2017, which allows presidential and vice-presidential candidates to be at least 40 years old or have previously held an elected position. The decision, issued in October 2023, sparked public debate regarding youth involvement in politics and constitutional consistency. Employing a qualitative method with a framing analysis approach, data collection was conducted through purposive sampling, observation, documentation, and interviews. The results reveal contrasting framing strategies between the two media outlets. Detik.com frames the decision positively, viewing it as a progressive step to encourage youth participation in national politics. In the problem definition element, Detik.com highlights the benefits for young generations, while Kompas.com frames it as controversial, emphasizing its potential to undermine legal stability. In diagnosing causes, Detik.com attributes the ruling to efforts to empower younger politicians, whereas Kompas.com identifies inconsistencies within the Constitutional Court as the root issue. For moral judgment, Detik.com regards the decision as momentum for youth political consolidation, while Kompas.com criticizes its adverse constitutional implications despite acknowledging its finality. In treatment recommendation, Detik.com suggests eliminating discrimination against youth in politics based on merit, while Kompas.com recommends rejecting the ruling to prevent further complications. This study concludes that media framing significantly shapes public perception, with Detik.com and Kompas.com reflecting differing editorial stances. The findings emphasize the crucial role of balanced, objective reporting in fostering an informed public discourse on political decisions.