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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 3 Documents
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Search results for , issue "Vol. 17 No. 3 (2023)" : 3 Documents clear
PENGARUH SOCIAL CAPITAL DAN INTELECTUAL CAPITAL TERHADAP FIRM PERFORMANCE Worokinasih, Saparila; Fuaida, Roudhotul; Imamah, Nur; Nuzula, Nila Firdausi
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 3 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i3.44271

Abstract

Businesses focused on sustainable growth would consider intangible assets with unique characteristics that are difficult to imitate in order to provide their business a competitive edge to be the most valuable productive assets. The purpose of this study is to examine the role that the company's intangible assets—specifically, its social and intellectual capital—have in improving overall performance. Manufacturing companies listed on the IDX between 2016 and 2020 make up the study's population. In order to address current hypotheses, the analytical procedure consists of testing the measurement model and structural model. The study's findings demonstrate that intellectual capital directly improves a company's success. But it hasn't been demonstrated that other intangible assets, including social capital, have a direct effect on the firm performance. The results of this model are expected to contribute in improving corporate governance and increasing stakeholder trust in company performance.
DAMPAK KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KINERJA KARYAWAN: STUDI KASUS PERUSAHAAN START-UP DI PT. GLOBAL TALENTLYTICA INDONESIA Krishnabudi, Nyoman Gede; Saleh, Chairul; Purwanti, Gettik Andri; Natalia, Princessa
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 3 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i3.45008

Abstract

This study aims to examine and analyze the effect of compensation and work environment variables on employee job satisfaction partially. The population and sample in this study were 51 respondents who were all employees of PT. Global Talentlytica. This research is classified as explanatory research. Multiple linear regression analysis was applied as data analysis method. The results show that compensation and work environment have a positive and significant impact on employee job satisfaction partially. This indicates that the better the compensation and work environment provided by the PT. Global Talentlytica, the greater the job satisfaction of employees in the company. Compensation and work environment are crucial for companies in maintaining employee job satisfaction.
PERAN CITRA MEREK SEBAGAI MEDIASI PENGARUH CELEBRITY ENDORSER DAN VIRAL MARKETING TERHADAP MOTIVASI KEPUTUSAN PEMBELIAN OREO X BLACKPINK Rahmawati, Yessica Gustya; Suryaningsih, Ika Barokah; Musmedi, Didik Pudjo
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 3 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i3.42225

Abstract

This research aims to examine the role of brand image as a mediator variable in the influence of celebrity endorser and viral marketing on decision motivation to purchase Oreo X Blackpink. This research was designed using explanatory research. Respondents were Blackpink fans who use social media Twitter in Indonesia. The sample used was 112 respondents with purposive sampling as the sampling method. Path analysis is a data analysis method that was used in this research. The results showed that: (1) Celebrity endorser has a significant and positive effect on brand image; (2) Viral marketing has a significant and positive effect on brand image; (3) Celebrity endorser has a significant and positive effect on purchase decision motivation; (4) Viral marketing has a significant and positive effect on purchase decision motivation; (5) Brand image has a significant and positive effect on purchase decision motivation; (6) Celebrity endorser has a significant and positive effect on purchase decision motivation through brand image; (7) Viral marketing has a significant and positive effect on purchase decision motivation through brand image.

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