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INDONESIA
Technomedia Journal
Published by Pandawan Sejahtera Indonesia
ISSN : 26203383     EISSN : 25286544     DOI : 10.33050/tmj
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media
Technomedia Journal (TMJ) adalah jurnal yang didedikasikan untuk pertukaran hasil penelitian berkualitas tinggi di semua aspek Informatika, Teknologi Informasi, dan Ilmu Data. TMJ ini merupakan bagian dari Pandawan Sejahtera Indonesia, serta didukung oleh Alphabet Incubator yang merupakan diseminasi hasil penelitian para ilmuwan dan insinyur di berbagai bidang ilmu pengetahuan dan teknologi. TMJ mengikuti kebijakan akses terbuka yang memungkinkan artikel yang diterbitkan tersedia secara online tanpa berlangganan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 259 Documents
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AI Agent Based Service Innovation to Enhance Efficiency and User Experience Cahyono, Dwi; Atmaja, Hanung Eka; Zainarthur, Henry
Technomedia Journal Vol 10 No 3 (2026): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v10i3.2585

Abstract

The innovation of services based on Artificial Intelligence (AI) Agent has become a key strategy in improving operational efficiency, service quality, and user experience across various digital business sectors. AI Agent, utilizing natural language processing, machine learning, and realtime data analysis, can automate service processes that previously required manual interaction, such as customer responses, recommendations, and processing complex information. This study aims to analyze how the application of AI Agent can accelerate service responses, improve information accuracy, and create more personalized interactions for users. The research method used is a literature review from reputable journals, academic books, and industry reports, which are then analyzed descriptively to identify the adoption patterns of AI Agent across various digital platforms such as e-commerce, financial services, education, and creative industries. The results of the literature synthesis show that AI Agent can reduce operational workload by up to 40%, accelerate service response time by up to 60%, and enhance user satisfaction through adaptive interactions tailored to individual preferences and behaviors. Additionally, the implementation of AI Agent also proves to improve service consistency, expand operational scalability, and reduce the risk of human error in service processes. These findings emphasize that the integration of AI Agent not only enhances the efficiency and effective- ness of digital business processes but also plays a key role in creating strategic innovation, strengthening competitiveness, and building a more responsive and valuable service experience for users in the digital era.
Digital WebGIS Transformation for Strategic Tsunami Mitigation Management in Rajabasa District Rasyid, Fachri Muhammad; Jamaludin, Jamaludin
Technomedia Journal Vol 10 No 3 (2026): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v10i3.2555

Abstract

This study examines land-use suitability and tsunami disaster mitigation in Rajabasa District, one of the areas most severely affected by the 2018 Sunda Strait tsunami. Indonesia’s high coastal disaster exposure underscores the urgency of integrating spatial planning with risk reduction. Using a quantitative-descriptive spatial approach, this research assesses the conformity between existing land use and the spatial allocation defined in the Regional Spatial Plan (RTRW) of South Lampung Regency. Land-use mapping, RTRW extraction, and spatial overlay were conducted using QGIS, complemented by field observations of evacuation routes, signage, assembly points, and coastal protection structures. Results indicate that 74.77% (3,998.50 ha) of land use aligns with RTRW, while 25.23% (1,349.38 ha) shows nonconformity, mainly due to changes in agricultural and forest areas. In terms of tsunami mitigation, Rajabasa has breakwaters, evacuation paths, and temporary assembly points; however, the distribution remains uneven and no vertical evacuation shelters exist. A 1,300-meter buffer analysis reveals that several settlements lie outside effective evacuation coverage. All analytical outputs were integrated into an interactive WebGIS platform developed using QGIS, qgis2web, GitHub, and Netlify. This platform enhances data transparency and supports evidence-based decision-making related to land suitability, hazard exposure, and mitigation infrastructure. The study concludes that strengthening spatial-plan enforcement, improving mitigation facilities, and enhancing community preparedness are essential for building coastal resilience aligned with disaster risk reduction principles and the Sustainable Development Goals.
Cyber Threats to Press Freedom Resulting from Media Account Hijacking Arribathi, Abdul Hamid; Kamal, Abdullah Arif; Ardien, Annisa
Technomedia Journal Vol 10 No 3 (2026): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v10i3.2563

Abstract

The development of digital journalism has expanded the reach of information distribution, while simultaneously increasing the vulnerability of media organizations and journalists to cyber threats that may undermine press freedom. The hacking case involving Narasi.tv demonstrates that media account hijacking is not merely an individual digital crime, but a form of systemic violence and intimidation that affects journalistic integrity and public trust. This study aims to analyze the impact of media account hijacking on press freedom and to develop an applicable technical mitigation framework for digital media organizations. The research adopts a qualitative approach using a case study of the Narasi.tv hacking incident, supported by document analysis, reports from journalist organizations, and a review of the literature on cybersecurity and digital journalism. The findings indicate that collective cyberattacks generate significant psychological and operational impacts and function as a mechanism to suppress critical journalism. This study proposes a layered mitigation framework consisting of preventive technical mitigation, newsroom operational mitigation, and public communication mitigation. Theoretically, this research extends the study of cyber threats from an individual level vulnerability toward an institutional and systemic framework. From a managerial perspective, the findings emphasize that cybersecurity must be positioned as a strategic agenda in digital media transformation. This study is also aligned with the Sustainable Development Goals, particularly SDG 16, SDG 9, and SDG 4, in supporting the development of a secure, sustainable, and trustworthy digital media ecosystem.
Multiculturalism in Islamic Reconstruction Theological Principles for Strengthening Religious Moderation Miftahuljannah, Viona; Al Farabi, Mohammad; Darlis, Ahmad; Asmiralda, Febrina; Rahmah Puteri, Aulia; Mustafa Kareem, Yasir
Technomedia Journal Vol 10 No 3 (2026): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v10i3.2571

Abstract

The increasing complexity of cultural, religious, and identity diversity in the era of digital transformation poses significant challenges to social cohesion, driven by technology mediated communication, social media dynamics, and digital information flows that may intensify polarization, intolerance, and disinformation. This study examines multiculturalism from an Islamic perspective by analying its theological foundations, particularly the principles of ta’aruf, tasamuh, ‘adl, tawazun, rahmah, and shura, and by explaining the role of religious moderation (wasatiyyah) as an ethical framework for addressing social and digital challenges. Using a qualitative library research approach, data were collected from primary Islamic sources, including the Qur’an, Sunnah, and classical exegesis, as well as relevant contemporary literature, and analyzed thematically to identify conceptual patterns and interrelationships. The findings indicate that religious moderation plays a strategic role in strengthening social harmony and guiding ethical engagement in digital spaces, especially in response to social media communication, online religious discourse, and challenges related to algorithms and disinformation. The novelty of this study lies in integrating Islamic theological principles particularly wasatiyyah and ummatan wasathan with contemporary theories of strategic management and digital transformation, contributing to the development of multicultural education adaptive to digital society and supporting the achievement of the Sustainable Development Goals (SDGs), notably SDG 4, SDG 10, and SDG 16.
Strategic Digital Leadership for Business Technology Innovation and Transformation Maulana, Imam Ryan; Arribathi, Abdul Hamid; Leonie, Natasha
Technomedia Journal Vol 10 No 3 (2026): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/z1fn9b75

Abstract

Amid rapid technological advancement, organizations are required to undertake digital transformation to remain competitive in the modern business landscape. However, successful transformation requires more than mere technology adoption because it demands strategic leadership capable of driving change, fostering innovation, and aligning organizational objectives with digital strategies. This study examines the role of strategic leadership in organizational digital transformation, highlighting leadership styles, strategic approaches, and key practices that contribute to successful digital change initiatives. Through a comprehensive literature review and case study analysis, the research identifies critical leadership behaviors and decision-making processes that influence the effectiveness of digital initiatives. The findings emphasize that transformational leadership, adaptability, and vision-driven strategies facilitate smoother transitions, enhance employee engagement, and cultivate a sustainable digital culture within organizations. The study also explores major challenges faced by leaders, including resistance to change, resource constraints, and the need to balance innovation with operational stability. The results indicate that strategic leaders who adopt collaborative and inclusive approaches are better positioned to navigate the complexities of digital transformation. By integrating technological capabilities with a clear strategic vision, leaders not only manage transformation processes effectively but also strengthen long-term organizational competitiveness in the evolving digital economy. The study concludes by outlining practical implications for organizational leaders and suggesting directions for future research on the evolving role of leadership in digital transformation.
Utilizing AI and Blockchain for Business Innovation in Digital Strategy Sunarya, Po Abas; Yusup, Muhamad; Fae, Nahlie
Technomedia Journal Vol 10 No 3 (2026): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/kwck2v12

Abstract

In the rapidly evolving digital era, businesses are confronted with the challenge of adapting to fast paced technological changes. Innovative technologies such as Artificial Intelligence (AI) and Blockchain have emerged as solutions that can accelerate business transformation. AI offers data analytics and automation capabilities that enhance operational efficiency, while Blockchain provides the transparency and security required in digital business transactions. This study aims to explore how AI and Blockchain can be leveraged to drive innovation in business strategies and strengthen competitive advantage in an increasingly digital market. The research employs a literature review approach to examine the implementation of AI and Blockchain across various industrial sectors. For example, in the e-commerce sector, major companies such as Amazon and Alibaba have implemented AI to improve customer experience through more accurate product recommendations. Additionally, Blockchain has been utilized by Walmart to enhance supply chain transparency, enabling product traceability from suppliers to consumers. The collected data were analyzed to understand the impact of these technologies on business models and the innovations adopted by companies. The findings indicate that AI accelerates decision making processes and enables personalized customer services, while Blockchain helps establish a more transparent and efficient business ecosystem. Both technologies contribute to the development of stronger and more adaptive digital business models. The implementation of AI and Blockchain in business strategies has proven to enhance innovation, improve operational efficiency, and reinforce competitive advantage. Therefore, adopting these technologies becomes a key factor in achieving success in digitally driven businesses.
Strategic Optimization of Digital Business Models through SEO Implementation Apriani, Desy; Faturahman, Adam; Ningrum, Fanani Islamia; Lachlan, Nicholas; Rahardja, Untung
Technomedia Journal Vol 10 No 3 (2026): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/dhcye328

Abstract

The development of technology and digital media has intensified competition among brands in establishing their presence in the digital space. This condition requires effective strategies to enhance brand awareness as a fundamental basis for building trust and brand recognition. Search Engine Optimization (SEO) is one of the strategic approaches that plays an important role in increasing brand visibility on search engines. This study aims to conceptually review the role of SEO in improving digital brand awareness. The study employs a literature review approach and conceptual analysis of the concepts, principles, and common practices of SEO in digital content management. The discussion focuses on the relationship between keyword optimization, content structure and quality, digital design, and information consistency with the level of brand exposure and recognition in the digital environment. The results of the conceptual review indicate that the implementation of SEO integrated with content strategy and digital design can enhance visibility, credibility, and audience recall toward a brand. Therefore, SEO functions not only as a search engine optimization technique but also as a strategic instrument for building and strengthening digital brand awareness sustainably in an increasingly competitive digital era.
Digital Narratives of Hajj Pilgrims in the Transformation of Social Media Culture Wibisono, Haritsyah; Hasanah, Hasyim; Jarong, Koree
Technomedia Journal Vol 10 No 3 (2026): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/b3dj2n66

Abstract

The development of digital technology has driven significant transformations in how Hajj pilgrims present their religious experiences in public spaces. This study aims to analyze forms of self-representation among Hajj pilgrims in digital narratives published on social media platforms, as well as to examine the symbolic meanings that shape the construction of their religious identities. A qualitative approach using semiotic analysis was employed to examine ten digital posts purposively selected from Instagram and TikTok. The findings indicate that pilgrims digital narratives function not only as documentation of spiritual journeys but also as performative media through which piety, social status, and religious credibility are negotiated before broader audiences. The visual and textual representations reveal a shift from collective expressions of religiosity toward consciously constructed personal practices aimed at gaining symbolic validation and public interaction. These findings contribute to the field of religious communication by highlighting digital narratives as a new arena for the production and consumption of religious identity in the era of global connectivity.
Integration of HR Culture in Four Role Model for Smart Campus Anggoro, Sigit
Technomedia Journal Vol 10 No 3 (2026): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v10i3.2613

Abstract

Digital transformation in higher education is often constrained by the readiness of human resources. This study aims to analyze how military based organizational cultural values, namely discipline, loyalty, and courtesy strengthen the implementation of Dave Ulrich Four Roles of Human Resource model in supporting the transformation toward a Smart Military University. Using a qualitative case study approach at Jenderal Achmad Yani University, data were collected through in depth interviews observations and document analysis. The analysis visualized through a concept map shows that the interaction between the value of discipline and the Administrative Expert role has the highest frequency of references predominantly expressed by respondents from the ICT team and the administrative bureau. These findings indicate that data integrity within digital systems is highly dependent on compliance with established procedures. Meanwhile the value of loyalty emphasized by university leadership serves as the foundation of the Strategic Partner role in executing the institutional vision while courtesy underpins the Employee Champion role in delivering services. This study demonstrates that local cultural values constitute a determining variable for the successful performance of human resource management functions in the digital era.

Page 26 of 26 | Total Record : 259

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