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All Journal Technomedia Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) International Transactions on Artificial Intelligence (ITALIC) Journal of Computer Science and Technology Application
Zainarthur, Henry
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Other

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Empowering Edupreneurship through AI-Based Creative Journalism Education Hayatun Nufus; Subyantoro; Hari Bakti Mardikantoro; Rahayu Pristiwati; Zainarthur, Henry
CORISINTA Vol 2 No 2 (2025): August
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v2i2.112

Abstract

The advancement of Artificial Intelligence (AI) has reshaped journalism and education, creating opportunities to strengthen creative writing and entrepreneurial skills. AI-driven journalism platforms, such as automated content generation and real-time feedback, empower students to become both skilled writers and edupreneurs, while developing 21st-century competencies including creativity, critical thinking, collaboration, and digital literacy. This study examines the influence of AI integration on creative writing skills, edupreneurship, and competency development using a quantitative research design. Data were collected through structured questionnaires distributed to university students and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The analysis revealed high reliability and convergent validity of the measurement model, with structural results confirming significant positive relationships between AI integration and creative writing skills, and between creative writing skills and 21st-century competencies. Furthermore, creative writing was shown to mediate the connection between AI adoption and both entrepreneurship and competency development, indicating its key role in linking technological tools with educational and entrepreneurial outcomes. The findings underline the transformative role of AI in journalism education, not only in enhancing writing proficiency but also in building entrepreneurial capacity and essential future-ready skills. This \textbf{research provides} practical implications for integrating AI literacy, creative expression, and entrepreneurship into curricula, while also aligning with Sustainable Development Goals (SDGs) such as Quality Education, Economic Growth, Innovation, and Global Partnerships, supporting inclusive and technology-driven learning.
Assessing User Satisfaction in Hadirku Through an Extended TAM Framework Jaya, Aswadi; Zainarthur, Henry; Sijabat, Apriani; Dina, Aulia Rahma; Faturahman, Adam
International Transactions on Artificial Intelligence Vol. 4 No. 1 (2025): November
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v4i1.937

Abstract

The rapid advancement of Information and Communication Technology (ICT) has accelerated the transition from manual, paper based attendance systems toward digital platforms that promote efficiency and environmental sustainability through reduced paper usage. In this context, the Hadirku online attendance platform has been increasingly adopted across educational, organizational, and eventmanagement settings. This study employs the Technology Acceptance Model (TAM), extended with Service Quality, Organizational Support, and Information Security, to examine determinants of User Satisfaction and Continued Usage. A quantitative design was implemented with 200 valid respondents, and SmartPLS was used to assess construct validity and structural relationships. Reliability was strong (Cronbach’s α = 0.77–0.92), and model fit met recommended thresholds (SRMR = 0.057; NFI = 0.91). The study aims to analyze how perceived usefulness, ease of use, service quality, information security, and organizational support influence user engagement with Hadirku. Findings reveal that information security and perceived usefulness significantly predict continued usage intention, while perceived ease of use and organizational support enhance user satisfaction. Users overall reported positive experiences and strong behavioral intention to continue using the platform. This study contributes to digital transformation and Green ICT literature by providing an extended TAM framework that explains sustained engagement with online attendance systems. The results offer practical insights for platform developers and institutions seeking to optimize user trust, system reliability, and sustainable administrative practices.
The Impact of Digital Content Marketing Strategies on Perceived Usefulness and VALORANT Game Acceptance Sukendri, Nengah; Ardiansyah, Zulfadli; Rizky, Agung; Asri, Asri; Zainarthur, Henry
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1335

Abstract

In the digital gaming industry that is becoming increasingly competitive, content marketing strategies play a crucial role in shaping players’ perceptions of a game’s quality and usefulness while influencing their decision to adopt it. As one of Riot games’ most prominent titles, VALORANT faces market dynamics that require digital marketing strategies that are informative, engaging, and sustainable. This study aims to analyze the influence of digital content marketing strategies on perceived usefulness and game acceptance using the Technology Acceptance Model (TAM) framework. The research employs a quantitative approach through an online survey of active VALORANT players, and the data are analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine causal relationships within TAM. The findings reveal that digital content marketing strategies have a significant positive effect on perceived usefulness, while Perceived Ease of Use (PEOU) also enhances Perceived Usefulness (PU) and overall game acceptance. Relevant and consistent content strengthens players’ perceived value, whereas ease of use supports a more comfortable and enjoyable gaming experience. This study highlights that strong digital content marketing strategies combined with a user-friendly game design are key factors in increasing player acceptance and engagement. The findings offer essential insights for developers and marketers in formulating effective content strategies to expand adoption, boost retention, and sustain the game’s community ecosystem.
AI Agent Based Service Innovation to Enhance Efficiency and User Experience Cahyono, Dwi; Atmaja, Hanung Eka; Zainarthur, Henry
Technomedia Journal Vol 10 No 3 (2026): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/bw4vra55

Abstract

The innovation of services based on Artificial Intelligence (AI) Agent has become a key strategy in improving operational efficiency, service quality, and user experience across various digital business sectors. AI Agent, utilizing natural language processing, machine learning, and realtime data analysis, can automate service processes that previously required manual interaction, such as customer responses, recommendations, and processing complex information. This study aims to analyze how the application of AI Agent can accelerate service responses, improve information accuracy, and create more personalized interactions for users. The research method used is a literature review from reputable journals, academic books, and industry reports, which are then analyzed descriptively to identify the adoption patterns of AI Agent across various digital platforms such as e-commerce, financial services, education, and creative industries. The results of the literature synthesis show that AI Agent can reduce operational workload by up to 40%, accelerate service response time by up to 60%, and enhance user satisfaction through adaptive interactions tailored to individual preferences and behaviors. Additionally, the implementation of AI Agent also proves to improve service consistency, expand operational scalability, and reduce the risk of human error in service processes. These findings emphasize that the integration of AI Agent not only enhances the efficiency and effective- ness of digital business processes but also plays a key role in creating strategic innovation, strengthening competitiveness, and building a more responsive and valuable service experience for users in the digital era.
Co-Authors Apriani Sijabat Ardiansyah, Zulfadli Asri asri Aswadi Jaya, Aswadi Dina, Aulia Rahma DWI CAHYONO Faturahman, Adam Hanung Eka Atmaja Hari Bakti Mardikantoro Hayatun Nufus Rahayu Pristiwati Rizky, Agung Subyantoro Sukendri, Nengah