cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hendra Hermawan
Contact Email
hendra_hermawan28@untirta.ac.id
Phone
+6285946590006
Journal Mail Official
jrbmt@untirta.ac.id
Editorial Address
Gedung C, Universitas Sultan Ageng Tirtayasa Jl. Raya Jakarta KM.4 Pakupatan Serang, Banten
Location
Kab. serang,
Banten
INDONESIA
Jurnal Riset Bisnis dan Manajemen Tirtayasa
Published by Universitas Sultan Ageng Tirtayasa
ISSN : -     EISSN : 25990837     DOI : 10.48181
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Pertama kali terbit pada Nopember 2017, dan terbit secara periodik dua kali dalam setahun. Pada Volume 4 Nomor 1 (2020), ada perubahan layout artikel. Memiiliki nomor e-ISSN 2599-0837. Areas of study that can be published in JRBM Tirtayasa are in the fields of Business Management, Operations and Production, Finance and Capital Markets, Marketing and Human Resource Management, Change Management, Distribution and Supply Chain and Digital Business Development.
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol 8, No 1 (2024)" : 6 Documents clear
Exploring The Marketing Performance of Pemalang Muslim Fashion SMEs Through Religious Product Advantage Strategy Hanfan, Ahmad; Nupus, Hayati; Setiawan, Ahmad Ikhwan; D.S., Sitti Hartinah; Gunistiyo, Gunistiyo; Tabrani, Tabrani
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.24843

Abstract

This study aims to determine the role of religious product advantage strategies to improve marketing performance in Pemalang Muslim fashion SMEs, Central Java. This is done by analyzing influence of entrepreneurial orientation on religious product advantage strategy, market orientation on religious product advantage strategy, religious product advantage strategy on marketing performance, entrepreneurial orientation on marketing performance and market orientation on marketing performance. This research was based on research gap on influence of entrepreneurial orientation on marketing performance and influence of market orientation on marketing performance. There are several research findings on entrepreneurial orientation and market orientation which influence marketing performance, but there are also several studies with the opposite results. This phenomenon raises the question of what should be done to improve marketing performance. A concept, religious product advantage strategy, is proposed in this study as a variable that plays an important role in improving marketing performance. This research developed five hypotheses and tested them using data collected from 108 respondents. Samples were obtained using purposive sampling techniques and statistical tests on a number of data processed with AMOS 22.0. The results found that religious product advantage strategy could increase marketing performance of Pemalang Muslim fashion SMEs.
Efek Moderasi Dan Mediasi Ambidexterity Organisasi Sebagai Penentu Dalam Meningkatkan Kinerja Pemasaran UMKM Nurwendi, Wendi; Meutia, Meutia; Lutfi, Lutfi; Haryadi, Didit
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.25020

Abstract

The purpose of this study is to evaluate and assess the variables that, when combined with modifications to product innovation tactics and customer orientation via ambidexterity, might enhance the marketing performance of MSMEs. The 1,858 MSME implementers in Serang City who own food and beverage MSMEs make up the population of this study. The number of samples acquired using the 10 x 17 indicators was calculated using a purposive sampling method, yielding 170 respondents. Utilizing the SmartPLS Version 4.0 application, the analysis method applies the SEM strategy. The assumption test results indicate that product innovation has a big impact on marketing effectiveness, Organizational ambidexterity and product innovation both have a significant impact on marketing performance. However, the impact of organizational ambidexterity variables on marketing performance is not as strong as that of product innovation, and organizational ambidexterity variables can mediate the effect of market orientation and product innovation on marketing performance. Increasing product innovation and market orientation directly or through organizational ambidexterity are two ways to boost marketing performance.
Pengaruh Ukuran Perusahaan dan Likuiditas Terhadap Nilai Perusahaan dengan Profitabilitas Sebagai Varibel Intervening Fitriani, Nabila; Khaerunnisa, Enis
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.25067

Abstract

The purpose of this study is to see how the effect of company size and liquidity on firm value and the effect of profitability as a mediating variable. The research population used food and beverage subsector companies listed on the Indonesia Stock Exchange in 2012-2021 with a sample using purposive sampling method, namely 21 companies. The data was analysed with partial hypothesis testing, path analysis and sobel test. The results of the study, namely company size has no effect on firm value, liquidity and profitability have a positive and significant effect on firm value, company size has no effect on profitability, liquidity has a positive and significant effect on profitability, profitability is unable to mediate the relationship between company size and firm value, but is able to mediate the relationship between liquidity and firm value
Bagaimana E-Serqual dalam Repeat Purchase Intention pada Zalora Indonesia (Studi Pada Kota Cilegon) Mariana, Rika; Taufik, E.R.; Lutfi, Lutfi
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.24178

Abstract

Populasi internet di Indonesia telah berkembang pesat, memberikan kesempatan bagi para pemasar yang ingin mengeksplorasi dan mengembangkan kemungkinan dari e-commerce. Studi ini untuk meneliti faktor-faktor yang mempengaruhi niat pembelian berulang pada pelanggan e-commerce Zalora terutama untuk generasi milenial di kota Cilegon, menggunakan teori TAM (Technology Acceptance Model). Tujuan dari artikel ini adalah untuk mengembangkan model yang menentukan RPI pada e-commerce Zalora Indonesia. Total 120 jawaban valid diperiksa melalui Structural Equation Modelling (SEM) dengan smartPLS3 untuk menguji hipotesis. Temuan ini mengungkapkan bagaimana hubungan e-trust berfungsi sebagai variabel mediasi berpengaruh terhadap RPI. Diperkirakan bahwa hasilnya akan memberikan wawasan tentang cara membangun model yang mendukung pelanggan untuk melakukan RPI. Hal ini diharapkan bahwa desainer web dapat membuat toko online yang dapat meningkatkan kepercayaan dan mendorong pembelian kembali.
E-WOM memoderasi hubungan antara Influencer dan Duta Merek terhadap Keputusan Pembelian Konsumen (Kasus pada konsumen Maybelline Lipstick di Subang, Jawa Barat) Sopiawadi, Mutqi; Maharani, Suci; Susandy, Gugyh
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.25008

Abstract

Secara umum, pembeli rata-rata membuat keputusan pembelian produk Maybelline dipengaruhi oleh pemasar influensial, duta merek, dan ulasan dari orang lain. Tujuan penelitian ini adalah untuk menyelidiki dampak pemasar influensial, duta merek, dan efek moderasi e-word-of-mouth terhadap keputusan pembelian. Metode penelitian ini adalah eksplanatif dengan jenis survei eksplanatif, menggunakan data primer dari 150 sampel penelitian. Hasil menunjukkan pengaruh positif dari pemasar influensial dan duta merek terhadap keputusan pembelian. R₂ sebesar 53,4%, sementara 46,6% dipengaruhi oleh variabel lain. Variabel moderasi e-word of mouth memberikan pengaruh negatif. 
Employee Skills Development through Job Training Programs at PT Pos Indonesia (Persero) Kediri Branch Nuzula, Mohamad Firdausyi; Dewani, Shinta Laura
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.26707

Abstract

One crucial factor in achieving organizational goals is human resources (HR). Efforts to develop skills through job training are necessary to maximize HR performance. This study aims to explore the implementation of job training programs at PT Pos Indonesia (Persero) branch in Kediri a state-owned shipping company that must thrive in competition. The research adopts a descriptive qualitative approach with data collection techniques including interviews, observations, and documentation. The findings reveal that the PT Pos Indonesia (Persero) Branch in Kediri has implemented various job training methods such as job instruction training, job rotation, classroom presentations, and learning, case studies, role-playing and behavior modeling, and mentoring. However, challenges were identified in the implementation of job training, including difficulties in online classroom learning due to system and network issues, and mentoring challenges caused by mentors who are not proficient in teaching or mentoring techniques. Recommended solutions include conducting thorough checks several days before training begins and the company considering scheduling specific training for mentors, such as Training of Trainers (ToT), to ensure expertise in subject matter and teaching techniques. All these recommendations are expected to optimize the benefits of job training implementation at PT Pos Indonesia (Persero) Branch in Kediri. 

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 8, No 2 (2024) Vol 8, No 1 (2024) Vol 7, No 2 (2023) Vol 7, No 1 (2023) Vol 6, No 2 (2022) Vol 6, No 1 (2022) Vol 5, No 2 (2021) Vol 5, No 1 (2021) Vol 4, No 2 (2020) Vol 4, No 1 (2020) Vol 3, No 2 (2019) Vol 3, No 1 (2019) Vol 2, No 2 (2018) Vol 2, No 1 (2018) Vol 1, No 2 (2017) Vol 1, No 1 (2017) More Issue