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BBM (Buletin Bisnis dan Manajemen)
Published by Sekolah Tinggi Ilmu Ekonomi YPPI Rembang
ISSN : 2442885X     EISSN : 26566028     DOI : 10.47686
Core Subject : Economy,
Economics, Econometrics & Finance
Buletin Bisnis & Manajemen (BBM) terbit awal pada Pebruari 2015. BBM merupakan terbitan berkala ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi 'YPPI' Rembang. Penerbitan BBM dimaksudkan sebagai media penuangan karya ilmiah baik berupa kajian ilmiah maupun hasil penelitian di bidang bisnis dan manajemen. BBM terbit dua kali dalam setahun, bulan Pebruari dan Agustus. Setiap naskah yang dikirimkan ke BBM akan di telaah oleh Mitra Bestari yang sesuai bidangnya. Penulis akan menerima dua eksemplar cetak lepas (off print) setelah terbit.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 1, No 2: Agustus 2015" : 7 Documents clear
ANALISIS PENGARUH MARKETING PUBLIC RELATIONS DAN CITRA KAMPUS TERHADAP MINAT MENJADI MAHASISWA STIEPARI Niati, Asih; Prabowo, Heri
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i2.12

Abstract

This research analyzes many factors which can influence someone to be come STIEPARI Students. The problem of the research refers to the phenomena of STIEPARI wihich does not fulfill new students expectation target. The purpose of the research is to enhance the interest target to be students of STIEPARI Semarang.The data analysis technique to the rest the hypotesis is the Structural Equation Model (SEM) which is operated with the Analysis of Moment Structure (AMOS) Versi 18.0. The result shows that marketing public relation anda campus image veriable as an intervening variable in this research is correct. It means that marketing public relation influences the campus image which correlates the decision to be STIEPARI students.Kata Kunci : marketing public relation, campusimage & becoming STIEPARI students
PENGARUH CUSTOMER EQUITY TERHADAP WORD OF MOUTH PERGURUAN TINGGI SWASTA Suprapto, Rifqi
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i2.8

Abstract

Consumer confidence in a product or brand will have an impact on increasing consumer loyalty to the brand or product concerned. One form of consumer loyalty to the company product or brand is shown in the form of Word of Mouth. This also applies within the scope of the college in which the student confidence for what he has received during the conduct of university education will be formed into a satisfaction for students. Therefore, the purpose of this study was to determine the effect of Customer Equity in Word of Mouth in Higher Education.This study is a survey research with quantitative descriptive research type. The population in this study Yogyakarta Muhammadiyah University Students Strata-1 semester five upwards, with sample collection method used a numbering 150. The questioner that has been tested previously to 30 respondents and tested the validity and reliability that results in a 100% said the question is valid and feasible to be used. The research method using SEM analysis test used AMOS.The result from this study is no positive influence brand equity and the value equity towards WoM (Word of Mouth). However, relationship equity had a positive influence on the value of WoM (Word of Mouth).Keywords: Word of Mouth, Customer Equity, and University
PENGARUH HARGA DAN PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Indomaret Menoreh Semarang) Widodo, Untung
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i2.13

Abstract

This study aimed to analyze the effect of pricing, product and customer loyalty with customer satisfaction as an intervening variable (Indomaret Menoreh case study in Semarang). The sampling method used purposive sampling technique. Determination of the number of samples using the formula Slovin (Rao, 1991), which resulted in a sample of 74 respondents.The method of analysis in this study using the validity, reliability, classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination. Results from this study is that there is a positive and significant effect on the price variable (X1) on consumer satisfaction (Z)., There is a positive and significant effect of the variable product (X2) on consumer satisfaction (Z), there is a positive and significant effect of the variable price (X1) on customer loyalty (Y), there is a positive and significant effect of the variable product (X2) on customer loyalty (Y), there is a positive and significant impact on consumer satisfaction variables (Z) on customer loyalty (Y).Keywords: Price, Product, Customer Satisfaction and Customer Loyalty
PENGARUH MOTIVASI DAN KECERDASAN EMOSIONAL TERHADAP KINERJA PEGAWAI Purwanto, Agus Budi
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i2.9

Abstract

This study aims to determine the effect of motivation and emotional intelligence to employee performance. The research sample was determined by proportional random sampling method. Research data collection techniques by spreading questionnaires to employees of villages in the city of Semarang systematically arranged with multiple choice answers are easy to understand. The research sample is determined by slovin numbered 90 people. Previously conducted research with the instrument test validity and reliability. This study uses multiple linear regression model. The research proves that there is a positive and significant impact either partially or simultaneously motivation and emotional intelligence to employee performance.Keyword : motivation, emotional intelligence, employee performance
FINALCIAL LITERACY DAN PERILAKU KEUANGAN MAHASISWA (STUDI KASUS MAHASISWA STIE ‘YPPI’ REMBANG) Sari, Dian Anita
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i2.14

Abstract

Financial intelligence in the competition is absolutely necessary in today's modern society. Deemed necessary, due to the financial intelligence that includes how a person manages financial-owned well is capital to improve the welfare of each individual. This study intends to analyze the effect of learning in college and family financial education to student financial behavior, and the impact of the financial literacy of students to the financial behavior of students with student research object STIE 'YPPI' Rembang. Research shows that learning in higher education and financial education affect student financial literacy, while financial literacy have an impact on the financial behavior of the students. Additionally, financial literacy proved able to moderate learning in college and family financial education in student financial behavior.Keyword : Financial Literacy, Financial education, Financial behavior
PENGARUH STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT DAN TEKNOLOGI INFORMASI TERHADAP PERILAKU WORD OF MOUTH (Studi Pada Klaster Batik Tulis Lasem di Rembang) Rosyidi, Syaiko
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i2.10

Abstract

The purpose of this study was to examine the role of Customer Relationship Management (CRM) and Information Technology (IT) on the behavior of Word of Mouth (WOM) consumers Batik Tulis Lasem in Rembang Regency. The phenomenon of collaborative CRM strategy with the use of IT has become the trend of an increasingly competitive strategy and economical. The research location is on a cluster Batik Tulis Lasem which includes the District of Lasem and the District Pancur using survey method, the type of the data subject and the data source is primary with a questionnaire instrument by using purposive sampling of 140 respondents and involve 52 businesses Batik Tulis Lasem. Research data will be analyzed using multiple linear regression analysis.The results showed that both independent variables CRM (X1) and TI (X2) has positive and significant effect on the behavior of WOM (Y) consumers Batik Tulis Lasem.Keywords: Customer Relationship Management, Information Technology, and Word of Mouth.
Analisis Integrasi Vertikal Pasar Beras di Indonesia Kusumaningsih, Asih
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i2.11

Abstract

Aim for this research consists of (1) knowing trend of rice retail price in Indonesia and unhulled rice price at farm level in Indonesia and (2) identifying vertical integration of rice market in Indonesia. Research method to analyze trend of price is least square method with use annual data from period 2000-2014. Vertical integration of rice market in Indonesia is analyzed with Engle-Granger cointegration model and ECM with use monthly data of retail price in Indonesia and GKP price from period 2008-2014. Result of trend analysis shows that two kind of rice price have increased trend. Analysis of vertical integration of rice market in Indonesia shows that rice market in Indonesia has long term equilibrium relationship and short term equilibrium relationship.Keywords: price, rice, integration, vertical

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