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BBM (Buletin Bisnis dan Manajemen)
Published by Sekolah Tinggi Ilmu Ekonomi YPPI Rembang
ISSN : 2442885X     EISSN : 26566028     DOI : 10.47686
Core Subject : Economy,
Economics, Econometrics & Finance
Buletin Bisnis & Manajemen (BBM) terbit awal pada Pebruari 2015. BBM merupakan terbitan berkala ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi 'YPPI' Rembang. Penerbitan BBM dimaksudkan sebagai media penuangan karya ilmiah baik berupa kajian ilmiah maupun hasil penelitian di bidang bisnis dan manajemen. BBM terbit dua kali dalam setahun, bulan Pebruari dan Agustus. Setiap naskah yang dikirimkan ke BBM akan di telaah oleh Mitra Bestari yang sesuai bidangnya. Penulis akan menerima dua eksemplar cetak lepas (off print) setelah terbit.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018" : 7 Documents clear
Pengaruh Viral Marketing Melalui Instagram Terhadap Minat Beli Produk Camilan Khas Daerah Secara Online Handaruwati, Indah; Dewi, Adhita Maharani
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v4i2.158

Abstract

This research will examine the Influence of Viral Marketing Through Instagram which consists of Messenger, Message and Environment Toward the Interest of Buy Typical Local Snack Products. The purpose of this study to describe the activities of SMEs regional snack products in promoting their products through the media instagram. Promotion through social media instagram visual displays are expected to attract interest to buy snack products. This study uses questionnaires as a research instrument to obtain data from consumers of regional snack products in Instagram. In this study the respondent's criteria is the followers active Instagram snack products typical of the region, as well as respondents must follow at least one account of regional snack products in Instagram with the number of samples planned is 200 people obtained from the spread of questionnaires online through gogle form, monkey surveys, email and directly.             The results of data processing of this study show a linear simultaneous relationship between the independent variables Messenger, Message and Environment dependent variable that Interest Buy Local Products Typical Snacks. Partially any independent variables of Messenger, Message and Environment have a linear influence on variables dependent Buy Interest Typical Regional Snack Products. While the independent variables Environment has a dominant influence on variables dependent Buy Interest Snack Products Regional Typical Online compared to other independent variables. The result of multiple linear regression shows the variables of Environment influenced 51.5%, Messenger 24.1% Message 12.0% to Buy Local Area Typical Buy Interest.             The results of this study are expected to contribute positively to business actors in marketing regional special snacks online, faculty in college and further research.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CARBON EMISSION DISCLOSURES DI INDONESIA (Studi Empiris pada Perusahaan Manufaktur dan Jasa Transportasi yang Terdaftar di Bursa Efek Indonesia) Ma’sum, Muhammad Ali; Rosyidi, Syaiko
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v4i2.159

Abstract

This study aims to prove the influence of industry type, size (company size), profitability, leverage and environmental performance on disclosure of carbon emissions in companies in Indonesia. The research population is all manufacturing companies and transportation services listed on the Indonesia Stock Exchange in 2010-2014. The sample method uses purposive sampling and obtained eight companies that fit the criteria, so that 40 observations were obtained as research samples. The data analysis technique uses multiple linear regression analysis and broad measurement of carbon emission disclosures using a checklist based on the information request sheet provided by CDP (Carbon Disclosure Project).The results of the study show that environmental size and performance have a positive effect on the disclosure of carbon emissions in manufacturing companies and transportation services in Indonesia. While the type of company, profitability and leverage have no significant effect on the disclosure of carbon emissions in manufacturing companies and transportation services in Indonesia. With adjusted R2 0.369, it indicates that there are other factors outside the model that can affect the level of carbon emissions disclosure.
ANALISIS FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN Prabowo, Heri
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v4i2.155

Abstract

This research to identify factors that affect performance. The research was done by quantitative approach. Variable which is variable of motivation, training and compensation. Technique of sampling at research location by paying attention amount of population that is 50 people, hence sampling technique using census method, that is all population used as research sample.                    Analysis of data using IBM SPSS 20.0 for Windows, the results show there is a positive and significant influence of variable motivation on employee performance, training has a positive and significant impact on employee performance, compensation has a positive and significant impact on employee performance. The results of this study also indicate the existence of other factors affecting employee variables, so next for future research can add work environment variables, work culture and other variable.This research to identify factors that affect performance. The research was done by quantitative approach. Variable which is variable of motivation, training and compensation. Technique of sampling at research location by paying attention amount of population that is 50 people, hence sampling technique using census method, that is all population used as research sample.                    Analysis of data using IBM SPSS 20.0 for Windows, the results show there is a positive and significant influence of variable motivation on employee performance, training has a positive and significant impact on employee performance, compensation has a positive and significant impact on employee performance. The results of this study also indicate the existence of other factors affecting employee variables, so next for future research can add work environment variables, work culture and other variable.
PERAN SUSTAINABILITY REPORT SEBAGAI ANTESEDEN TERHADAP MANAJEMEN LABA DAN PENGARUHNYA PADA COST OF EQUITY (Studi Empiris Pada Perusahaan yang Terdaftar di Bursa Efek Indonesia Tahun 2013 - 2016) Hanifah, Risti Hanifah; Rohman, Abdul; Harto, Puji
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v4i2.246

Abstract

This study aims to examine empirical evidence on the role of sustainability report as an antecedent variable to earnings management, tthrough discretionary accruals and cost of equity that is performed on companies listed on the Exchange Indonesia Securities in 2013-2016.The sample in this study using non-financial companies with a total sample of 78 selected companies with purposive sampling as sampling technique. This study uses Partial Least Squares (PLS) based on variance as a measuring instrument. The data obtained were analyzed by using is WarpPLS 5.0 application.Based on finding shows the importance of sustainability report role seen from each aspect in its influence to earnings management and cost of equity in company. Be concluded that sustainability report consisting of economics and social aspects have a positive effect on earnings management, while the environmental aspects negative affect on earnings management, earnings management have a negative effect on cost of equity and earnings management have a negative effect on cost of equity with the company size as a control variabel.
ANALISIS FAKTOR YANG MEMOTIVASI MAHASISWA BERWIRAUSAHA (Studi pada Mahasiswa STIE YPPI Rembang) Dewi, Dian Ayu Liana; Azizi, M. Zakky Wahyuddin
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v4i2.156

Abstract

The purpose of this study was to determine what factors influence entrepreneurial motivation in 2014 STIE YPPI Rembang students. These factors include: self-efficacy that increases student motivation to gain success with entrepreneurship, risk tolerance, desire to feel freedom in work, and the influence of the entrepreneurial environment.This research uses quantitative descriptive method. The population of this study is the total 2014 STIE YPPI Rembang students, both from the Management study program and from the Accounting study program. Samples taken were 100 students of Management and Accounting study programs. Data collection uses questionnaires, interviews and documentation. Questionnaire with only 66 questionnaires. The sample technique used in this study was proportionate stratified random sampling. Test data analysis using validity, reliability, multiple linear regression tests.The results of this study indicate that all the independent variables, both the variables of self-efficacy in entrepreneurship, tolerance of risk, and the desire to feel freedom in work have a positive and significant influence on the desire and motivation of students for entrepreneurship.
IMPLEMENTASI NILAI NILAI PANCASILA DALAM BEST PRACTICE CORPORATE GOVERNANCE PERBANKAN INDONESIA Prasetyo, Heri; Priyanto, Heru; Surifah, Surifah
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v4i2.161

Abstract

The purpose of this research is to develop a model in implementing Pancasila values in the best practice corporate governance (IPCG) and to examine the relation between IPCG and banking performance in Indonesia. IPCG was measured by using index based on the CG principles which had been adjusted to the values of Pancasila. Bank performance was measured by using ROA, ROE, LDR, and OER.                The result shows that Pancasila values have been well implemented in the Indonesian banking. IPCG does not affect ROA and ROE, but negatively effects on LDR and OER, in which LDR becomes lower as IPCG becomes higher, meaning that it has less risk.
PENGARUH MOTIVASI, KEPUASAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DI PERSEROAN TERBATAS BANK NEGARA INDONESIA (PERSERO) TERBUKA KCU TEGAL Deasy, Deasy; Ratih, Ratih
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v4i2.157

Abstract

The purpose of this study is to determine the effect of motivastion, job satisfaction, work environment on employee performance PT Bank Negara Indonesia (Persero) Tbk KCU Tegal.Data were obtained through questionnaires and interviews. The sample used in the study of 108 respondents. Results are expected to provide useful information to both leaders and employees. The data obtained were processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis using multiple regression analysis to determine the effect of independent variables on the dependent variable, but before the test is done first tested the validity and reliability testing as well as testing requirements.The analysis shows that there is there is the influence of motivation on the performance, the influence of experience on the performance, and influence work environment positively and significantly to the performance of Employee PT Bank Negara Indonesia (Persero) Tbk KCU Tegal.

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