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Stability: Journal of Management and Business
Published by Universitas PGRI Semarang
ISSN : 2621850x     EISSN : 26219565     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal aims to seek quality articles to answer the need to improve the understanding of effective management and business applications. Stability : Journal of Management and Business provides current trends in knowledge and practical applications in management and business practices. In Stability : Journal of Management and Business readers will find articles and features providing comprehensive and pragmatic view of the real management and business practices in this turbulence world particularly. The journal seeks high quality, quantitative, qualititave or review based articles written by academic proffesionals and corporate executives who wish to share their ideas and research findings. Stability : Journal of Management and Business welcomes articles in the areas of (unlimited to) general management, human resource management, financial management, operation management, marketing, strategic management, entrepreneurship, organizational behavioral, public administration, and others.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 7, No 1 (2024)" : 7 Documents clear
SALES GROWTH, EARNINGS VOLATILITY, AND GREEN ACCOUNTING ON STOCK PRICES (EVIDENCE FROM INDONESIA’S NON-CYCLICALS CONSUMER SECTOR) Adi, Maria Paramastri Hayuning; Suroso, Amin; Suci, Patricia Paramitha
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19883

Abstract

This research aims to examine the indicators that determine stock prices. This study uses sample data in the form of 114 company data in the consumer non-cyclical sector listed on the Indonesia Stock Exchange during 2020-2022. These companies were chosen because Indonesia was affected by the Covid-19 pandemic and companies in this sector were categorized as fairly stable companies so investors were interested in their shares. The indicators used are sales growth, profit volatility, and green accounting. The analysis method used is multiple linear regression analysis using SPSS 29 software. The results of this study indicate that profit volatility has a significant effect on stock prices. In contrast, sales growth and green accounting do not have a substantial effect on stock prices. It is recommended to include additional indicators in various business sectors for further research. Keywords : Corporate Sustainability; Green Accounting; Sales Growth; Profitability 
ANALYSIS OF PROMOTION MIX ELEMENTS: A CASE STUDY OF E-SPPT BY BOGOR CITY REGIONAL REVENUE AGENCY Putri, Kartika Anggraeni Sudiono
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19749

Abstract

e-SPPT of Land and Building Tax (PBB) has an important role in regional development. e-SPPT, which has been socialized by Bogor City Regional Revenue Agency (called BAPENDA), has not been implemented optimally because there are still many taxpayers who do not know about the service innovation. This research focuses on revealing the promotion mix strategy implemented by BAPENDA Bogor City in socializing e-SPPT PBB and identifying obstacles to implementing the promotion mix in the e-SPPT PBB service.This research uses a qualitative approach with a case study type. The method is used to collect evidence through interviews, documentation, and observation. Interviews were conducted with six informants, namely three sources from internal parties and three sources from taxpayers. To validate the data, the source triangulation technique was used. The research results show that the activity of promoting e-SPPT PBB to taxpayers has been implemented through four of the six promotion mixes described by Belch and Belch (2021), namely advertising, internet marketing, direct marketing, and personal selling. Meanwhile, several obstacles were found, namely the lack of intensity of the socialization techniques that had been used, so that they had not been able to reach all taxpayers. Suggestions to related agencies are to add other socialization or promotional strategies, such as strengthening public relations through publicity and holding events, so that they can increase awareness and encourage taxpayers to pay taxes.
MODEL OF BANK MARKETING STRATEGY FOR INCREASED PRODUCTIVITY IN TURBULENCE OF MACROECONOMIC CONDITIONS - A CONCEPTUAL FRAMEWORK FOR BANK Widiyanti, Shandra
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19008

Abstract

This research aims to develop a marketing strategy model in banks through agents, based on supporting literature studies which can then be analyzed and developed into strategic priorities.This research contributes to the novelty of the analytical framework as input to develop marketing concepts through agents in banks as a strategy to increase productivity as well as efficiency. In addition, this research is also a model for developing marketing strategies for bank products and services through agents as a new channel that has not been developed by banks in Indonesia. The conceptual framework that is the result of this study can help banks build agency programs in order to develop business strategies that focus on bank efficiency, faced with the need to increase portfolios that become sources of bank income. A framework arranged that the theories of company policies, supporting facilities and networking development can be variables to produce competent and professional agents who can support the company's achievements by increase productive agents.
A QUANTITATIVE STUDY OF BRAND AWARENESS, BRAND ASSOCIATION, AND BRAND IMAGE IN THE IMPROVEMENT OF BRAND EQUITY FOR SMARTPHONE INDUSTRY IN SEMARANG Fathurachman, Chadyan
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.20158

Abstract

The background of the research came from the top brands of smartphones. The smartphone industry filled with many companies, which Apple is in the second behind Samsung as the first position. To take the first position, Apple has to build a strategy to be the top brand of smartphone in Indonesia. The objective of the study is to assess the impact of brand awareness, brand association, and brand image towards the brand equity.The sample population in the research is not precisely known, implementing MOE formula to gain 96 respondents. The sample collection is implementing purposive sampling. The analysis method implementing multiple linear regression. The result shows that brand awareness has impacting role towards brand equity, brand  association has impact towards brand equity. Brand image has impact towards brand equity. Brand image become the most dominant variable in affecting brand equity with 0.360 regression score
THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON UNIQLO BRAND LOYALTY IN THE 2019 BATCH OF MANAGEMENT STUDENTS OF BUANA PERJUANGAN KARAWANG UNIVERSITY Sobari, Obay; Isyanto, Puji; Sumarni, Neni
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19239

Abstract

This research aims to investigate the impact of brand image and brand trust on brand loyalty. The approach used in this research is quantitative. The population of this research is Management students Class of 2019 who have purchased Uniqlo products, with a sample size of 92 respondents using a saturated sample. Primary data was obtained through distributing questionnaires to respondents. Data analysis was carried out using multiple linear regression analysis using SPSS version 25 software. The research results showed that brand image and brand trust both had a partially positive and significant influence on brand loyalty. And brand image and brand trust have a positive and significant influence simultaneously on brand loyalty. It is hoped that future researchers can add additional variables which theoretically also influence brand loyalty. It is recommended for companies to be able to maintain product quality, raw material quality, level of honesty in resolving consumer problems so that consumer satisfaction can be created. The ultimate goal is to increase loyalty from Uniqlo customers
THE ROLE OF SOCIAL MEDIA MARKETING AND PERCEIVED PRICE ON CONSUMER TRUST AND THEIR IMPACT TO REPURCHASE INTENTION IN VIDEO-ON-DEMAND APPS Yudanto, Daffa Fauzie; Rizan, Mohamad; Rahmi, Rahmi
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19449

Abstract

This research aims to determine the relationship between social media marketing, perceived price, and repurchase intention, as well as the role of customer trust as a moderating variable in the context of the Disney+ Hotstar Video-on-Demand service. The methodology employed for this research is a survey method, utilizing a questionnaire as the data collection instrument. The research sample comprises 280 Disney+ Hotstar users residing in the Greater Jakarta area (Jabodetabek), who follow at least one of Disney+ Hotstar's social media platforms and have subscribed to Disney+ Hotstar within the past year. The sampling technique used in this study is purposive or judgmental sampling. Seven hypotheses were formulated for this research. To test these hypotheses, the Structural Equation Modeling (SEM) method was applied, using SPSS 25 and LISREL 8.8 software. Hypothesis testing indicated positive effects for the following hypotheses: 1) social media marketing on customer trust, 2) social media marketing on repurchase intention, 3) perceived price on customer trust, 4) perceived price on repurchase intention, 5) customer trust on repurchase intention, 6) social media marketing on repurchase intention through customer trust, and 7) perceived price on repurchase intention through customer trust
ROA STRATEGY FOR FIRM SIZE COMPANIES IN INVESTMENT SUB-SECTORS LISTED ON THE IDX Atqi, Muhammad Fatkhul; Setiawati, Ira; Puspitasari, Ratih Hesti Utami
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19494

Abstract

AbstractThis study aims to find out and analyze the influence of Debt to Equity Ratio, Working Capital Turnover and Firm Size on Return on Assets in investment sub-sector companies listed on the IDX. The profitability ratio is a ratio used to measure a company's ability to generate profits from its activities. The collection technique of this research uses the method of documentation and literature study. are quantitative in nature sourced from secondary data. in the form of numbers. The number of investment sub-sector companies sampled was 13 companies, so the total sample used was 65 financial statements. Financial statements are published by companies listed on the IDX from 2018 to 2022 through its official website www.idx.co.id. The method used is multiple linear regression analysis with Eviews Software 13. The results showed that Delbt To Equity Ratio (DElR) had a positive and significant effect on Relative Turn on Assets (ROA), Working Capital Tulrnover (WCT) had no positive and significant effect on ROA, and Firm Size had no significant and negative effect on ROA. The variables Debt to Equlity Ratio, Working Capital Turnover, and Firm Size together (simultaneously) affect ROA, and only contribute 14.9% to the ROA of investment sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period.  

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