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All Journal INOVTEK Polbeng - Seri Informatika Stability: Journal of Management and Business PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Revenue : Jurnal Ilmiah Akuntansi Mattawang: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi
Chadyan Fathurachman
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH SKOR GOOD CORPORATE GOVERNANCE TERHADAP PERLUASAN PENGUNGKAPAN SUKARELA SYARIAH Ratih Milati Ilham; Fithri Widyanita Yarisma; Chadyan Fathurachman
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 4 No. 2 (2024): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v4i2.343

Abstract

This study aims to examine whether there is an influence of good corporate governance score on extend of voluntary shari’a disclosure. The population in this study were companies listed on the Indonesia Stock Exchange. The number of samples in this study were 22 companies. The sampling technique uses purposive sampling method. The research method used is quantitative with secondary data sources. The methode of data analysis uses multiple linear regression analysis with SPSS version 25. The results of this study provide evidence that the good corporate governance score variable has no effect on the expansion of voluntary disclosure
A QUANTITATIVE STUDY OF BRAND AWARENESS, BRAND ASSOCIATION, AND BRAND IMAGE IN THE IMPROVEMENT OF BRAND EQUITY FOR SMARTPHONE INDUSTRY IN SEMARANG Fathurachman, Chadyan
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.20158

Abstract

The background of the research came from the top brands of smartphones. The smartphone industry filled with many companies, which Apple is in the second behind Samsung as the first position. To take the first position, Apple has to build a strategy to be the top brand of smartphone in Indonesia. The objective of the study is to assess the impact of brand awareness, brand association, and brand image towards the brand equity.The sample population in the research is not precisely known, implementing MOE formula to gain 96 respondents. The sample collection is implementing purposive sampling. The analysis method implementing multiple linear regression. The result shows that brand awareness has impacting role towards brand equity, brand  association has impact towards brand equity. Brand image has impact towards brand equity. Brand image become the most dominant variable in affecting brand equity with 0.360 regression score
A TOPSIS Framework for Supplier Selection Problem Menarianti, Ika; Khoiry, I'tishom Al; Fathurachman, Chadyan
Jurnal Inovtek Polbeng Seri Informatika Vol 9, No 1 (2024)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/isi.v9i1.3904

Abstract

The Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) stands as a widely recognized and extensively utilized method for addressing the complexities of supplier selection across diverse industries. Acknowledged for its systematic framework, TOPSIS serves as a valuable aid for decision-makers in meticulously evaluating and ranking potential suppliers, taking into account a variety of criteria. This paper provides a exploration of the TOPSIS framework in the field of supplier selection, aiming to empower decision-makers with insights to effectively utilize TOPSIS as a strategic tool. The objective is to facilitate informed and optimal supplier selections. The findings can contribute to both theoretical understanding and practical guidance, emphasizing the strategic significance of TOPSIS in decision-making.
Peningkatan Kesejahteraan Masyarakat Jawa Batu Hulu Langat Selongor Malaysia Melalui Pengembangan Ekonomi Kreatif Kurniawan, Bayu; Fathurachman, Chadyan; Sudrajat, Rahmat; Wibawa, Bayu Arie; Nada, Noora Qotrun; Prabowo, Heri; Dwijayanti, Alina Indra Sakti; Mustofa, Faizal Gani; Mukaromah, Nisfiyatul; Kayat, Diana Nurul
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 1 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i1.1088

Abstract

Javanese village communities face challenges in economic, educational, and technological aspects. The gap with urban communities is evident in terms of income, education, and use of technology. Villages in Malaysia rely heavily on traditional sectors, such as agriculture, which makes them vulnerable to economic downturns. In addition, their skills are not always relevant to the modern workforce, and limited market access limits local economic development. Some of the proposed solutions to address these challenges include economic empowerment through entrepreneurship and digitalization training, vocational skills development, and strengthening marketing networks. This program is expected to improve community competency in digital marketing technology and e-commerce, enable local products to reach wider markets, and open up new business opportunities in the village. This program also uses a collaborative approach involving local governments, educational institutions, and e-commerce communities to support the success of the program. To increase productivity, appropriate technology will be introduced in the fields of agriculture, animal husbandry, packaging, and financial management, which are expected to help village communities achieve their economic desires. Overall, this activity has succeeded in creating an ecosystem that supports sustainable community empowerment. Solid collaboration between the community, program implementers, and other stakeholders is the main key to the success of this activity. By continuing to run the desired program, it is hoped that the people of Kampung Jawa Hulu Langat will be able to achieve a better level of prosperity and high competitiveness in the future.ABSTRAKMasyarakat kampung jawa menghadapi tantangan dalam aspek ekonomi, pendidikan, dan teknologi. Ketimpangan dengan masyarakat perkotaan tampak dalam hal pendapatan, pendidikan, dan pemanfaatan teknologi. Desa-desa di Malaysia sangat bergantung pada sektor-sektor tradisional, seperti pertanian, yang membuat mereka rentan terhadap fluktuasi ekonomi. Selain itu, keterampilan mereka tidak selalu relevan dengan dunia kerja modern, dan keterbatasan akses pasar membatasi perkembangan ekonomi lokal. Beberapa solusi yang diusulkan untuk mengatasi tantangan ini meliputi pemberdayaan ekonomi melalui pelatihan kewirausahaan dan digitalisasi, pengembangan keterampilan vokasional, serta penguatan jaringan pemasaran. Program ini diharapkan meningkatkan kompetensi masyarakat dalam teknologi pemasaran digital dan e-commerce, memungkinkan produk lokal menjangkau pasar lebih luas, dan membuka peluang usaha baru di desa. Target luaran mencakup peningkatan penggunaan platform digital dan pendapatan masyarakat, serta terbentuknya usaha mikro. Metode pelaksanaan melibatkan sosialisasi, pelatihan digital dan vokasional, pendampingan usaha, serta evaluasi dan monitoring untuk memastikan efektivitas program. Program ini juga menggunakan pendekatan kolaboratif dengan melibatkan pemerintah daerah, lembaga pendidikan, dan komunitas e-commerce untuk mendukung keberhasilan program. Untuk meningkatkan produktivitas, teknologi tepat guna akan diperkenalkan dalam bidang pertanian, peternakan, pengemasan, dan pengelolaan keuangan, yang diharapkan membantu masyarakat desa mencapai keberlanjutan ekonomi. Secara keseluruhan, kegiatan ini berhasil menciptakan ekosistem yang mendukung pemberdayaan masyarakat secara berkelanjutan. Kolaborasi yang solid antara masyarakat, pihak pelaksana program, dan pemangku kepentingan lainnya merupakan kunci utama dalam keberhasilan kegiatan ini. Dengan terus menjaga keberlanjutan program, diharapkan masyarakat Kampung Jawa Hulu Langat mampu mencapai tingkat kesejahteraan yang lebih baik dan berdaya saing tinggi di masa depan.
Pengaruh Viral Marketing pada Sosial Media Terhadap Keputusan Penggunaan Layanan Si Cepat (Studi Kasus pada Masyarakat Kabupaten Semarang) Bangsa, Jaya Ramadaey; Fathurachman, Chadyan; Ulfamiyati; Rizqon Jamil Farhas
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 5 No. 2 (2025): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v5i2.4254

Abstract

This study aims to analyze the influence of viral marketing on social media on the decision to use the Si Cepat service in Semarang Regency. The research method uses a quantitative approach with a sample of 100 respondents selected by purposive sampling. Data were collected through a structured questionnaire and analyzed using simple linear regression analysis. The results of the study showed that viral marketing on social media had a positive and significant effect on the decision to use Si Cepat services with a determination coefficient value (R²) of 0.742 or 74.2%. These findings indicate that viral marketing strategies through social media platforms are effective in influencing consumer behavior to use Si Cepat services.   Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh viral marketing pada sosial media terhadap keputusan penggunaan layanan Si Cepat di Kabupaten Semarang. Metode penelitian menggunakan pendekatan kuantitatif dengan sampel 100 responden yang dipilih secara purposive sampling. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa viral marketing pada sosial media berpengaruh positif dan signifikan terhadap keputusan penggunaan layanan Si Cepat dengan nilai koefisien determinasi (R²) sebesar 0,742 atau 74,2%. Temuan ini mengindikasikan bahwa strategi viral marketing melalui platform sosial media efektif dalam mempengaruhi perilaku konsumen untuk menggunakan layanan Si Cepat.
Ethnocentrism, Localization Success, and Cultural Intelligence: Mediating Role of Knowledge Sharing in Digital Marketing: Ethnocentric Behaviour in Digital Marketing Violinda, Qristin; Kurniawan, Bayu; Indiworo, Hawik Ervina; Fathurachman, Chadyan; Khaydarov, Alisher
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.27699

Abstract

Ethnocentric behavior among employees is observed in multicultural work environments characterized by the presence of individuals from different origins. The presence of ethnocentrism in the workplace has been observed to have an impact on coworkers. However, despite the importance of the above-mentioned factors, there has been no relevant scientific study on how these aspects affect human resource localization. This study investigates the influence of ethnocentric behavior and localization success on cultural intelligence through the mediating role of knowledge sharing tendency in the context of digital marketing. Although prior research has examined ethnocentrism in consumer behavior and policy, there is limited understanding of how individual-level ethnocentric tendencies affect human resource localization and intercultural competence in multinational work environments. Addressing this gap, the study surveyed 107 employees in multinational companies in Indonesia using a non-probability snowball sampling method. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The findings show that ethnocentric behavior and localization success positively influence both knowledge sharing tendency and cultural intelligence. However, knowledge sharing tendency does not significantly mediate the relationship between either ethnocentric behavior or localization success and cultural intelligence. These results highlight the importance of direct cross-cultural dynamics in enhancing cultural intelligence. The study contributes to the theoretical development of international HR management and cultural adaptation models while offering practical implications for designing training programs and policies that enhance knowledge transfer and cultural intelligence in global digital marketing environments.
Strengthening the Capacity of Kaliyoso Village MSMEs through E-Commerce Optimization and PIRT Product Legality Meiriyanti, Rita; Nastiti, Prianka Ratri; Fathurachman, Chadyan; Kurniawan, Bayu
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4073

Abstract

MSMEs in Kaliyoso Village, Kangkung Subdistrict, Kendal Regency face obstacles in digital marketing and product legality. Many businesses do not have the skills to use e-commerce platforms and do not have PIRT, making it difficult to expand the market. This service program aims to increase the capacity of MSMEs through training in creating online stores on Shopee and technical assistance for PIRT registration. Activities are carried out with a participatory approach through the stages of socialization, technical training, and assistance to MSME actors. The training focused on hands-on practice of using Shopee and PIRT registration procedures according to the provisions of the Health Office. The results of the activities showed an increase in participants' skills in marketing products digitally and a better understanding of the importance of product legality. This program not only encourages the independence of MSME players in developing their businesses, but also triggers the formation of a digital MSME community as an effort to sustain local economic empowerment.
Penguatan Soft Skill: Kapabilitas e-Commerce dan Laporan Keuangan Formal Bagi Pelaku Usaha di Kecamatan Pegandon: Strengthening Soft Skills: E-Commerce Capabilities and Formal Financial Reports for Business Players in Pegandon District Sijabat, Rauly; Meiriyanti, Rita; Fathurachman, Chadyan; Ilham, Ratih Milati
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 6 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i6.5441

Abstract

Digital technology enables the growing development of online shopping. This also makes it possible for each seller to market their products or services with a wider range and costs that are not as expensive as conventional ones. Pegandon District has many business actors or MSMEs. The GRDP growth rate in Pegandon District has not recovered after the COVID-19 pandemic. One way to increase the GRDP growth rate is to increase the capability of business actors in selling or distributing their products. One of the product sales distribution channels is e-commerce. This training activity is related to marketing in utilizing e-commerce. Therefore, training on the use of e-commerce is not only to increase sales, business actors are also able to expand their product introduction. In addition, this service activity also provides training on preparing simple financial reporting. It is hoped that through the financial reporting that is owned, business actors can access capital from formal financial institutions
Co-Authors Bangsa, Jaya Ramadaey Bayu Kurniawan Dwijayanti, Alina Indra Sakti Fithri Widyanita Yarisma Heri Prabowo Ika Menarianti, Ika I’tishom Al Khoiry Kayat, Diana Nurul Khaydarov, Alisher Meiriyanti, Rita Mukaromah, Nisfiyatul Mustofa, Faizal Gani Noora Qotrun Nada, Noora Qotrun Prianka Ratri Nastiti, Prianka Ratri Qristin violinda Rahmat Sudrajat, Rahmat Ratih Milati Ilham Rita Meiriyanti Rizqon Jamil Farhas Rr Hawik Ervina Indiworo Ulfamiyati Wibawa, Bayu Arie